We are eyeing a business of 250 crores within 3years: Navin Seksaria, Director, Zoiro

In an interaction with IndianRetailer, Navin Seksaria, Director, Zoiro, shares his views.

How do you see the Indian men's innerwear market progressing?

Men's innerwear market is progressing gradually. Men's innerwear being totally a functional product as it was in the past is now coming out of the closet as men are taking this seriously. Besides, Indian men understand the concept of private space. Globally men's innerwear segment has developed in the past 10 years. Even in Indian men who have been inert to the changing concept of innerwear are now moving more and more towards experimenting with colours, styles and new designs.

What is the factor that is driving sales of your brand?

We are trying to change the very perspective of men's innerwear and that's what I believe is the driving force. Besides, the kinds of international prints, style we are offering we have seen that people like it and people are appreciating our products and are going for it.

Who are your target audience?

Youth ultimately is our target audience. Clearly our target audiences are men between the age group of 22 to 35.

Ladies Innerwear is progressing rapidly as compared to the men's innerwear market, so how do you compare the growth of these two segments?

We are currently focused on the men's innerwear market and will be focusing on the same at least till 2015. As of now, women's innerwear segment is not our forte but as far as the progress is concerned, this segment has a wide variety of offering for the consumers as compared to the men's segment which is also driving the sales of this market. Nevertheless, the men's innerwear market is also progressing rapidly. Besides, every segment has its own pros and cons.

Do you have any further expansion plans?

Yes, we are expecting to grow rapidly. Besides, we are aggressively eyeing a business of Rs 250 crores within a period of three years. I think, it is a very big plan for a company which is just a year old.

How are you retailing your brand in India?

Presently, we are exploring all channels including e-commerce , big format stores like shoppers central as well as through brick and mortar stores. Largely, we are into multi brand retailing and in e-commerce we are selling through market place distribution channels.

Do you have plans to expand your foothold in tier I and II cities?

We are present in most of tier I and Tier II cities through multi brand retailing. Also, we have one EBO in Bangalore which is doing pretty well and we have plans to expand our foothold by establishing more outlets in different metropolitans.

There are already existing brands in this industry like Jockey and VIP, so how do plan to position your brand among the existing brands?

We are not eyeing the Indian market as a competition to our brand as we believe that our competition is with the international brands.