With a clear aim to make affordable luxury a reality, WHP Jewellers launches first of its kind, a premium silver jewellery brand “Izaara” that takes inspiration from an urban independent woman of today. Izaara in Spanish means “A Beautiful Star” and it offers high quality and differentiated jewellery designs that are both, precious and chic. . Each piece is based on a particular concept and has a unique story to tell. As one of the USP’s, Izaara promises to deliver exclusive silver jewellery with an engaging consumer shopping experience. . Izaara represents the key characteristics of a confident woman and offers masterpieces to suit every occasion, be it cocktail party, business meeting, festive occasion or simply a brunch with close friends. Every authentic Izaara silver piece is monogrammed with a letter ‘I’ identification mark. It is made with anti-tarnish alloys and is 100 per cent skin safe.
Who is your target consumer and what consumer area/sensitivities does your brand stand for?
Izaara jewellery is aspirational and the brand brings with it four exquisite collections that include ethnic, ethno contemporary, daily wear and men’s jewellery, wherein 80 per cent of the range targets women and 20 per cent caters to the needs of urban men. Every Izaara piece is hallmarked that includes rings, earrings, bracelets, cuffs, pendants and necklaces in a range of captivating designs and trends that stun.
What are the price points that your brand ranges in? What is sweet price spot in brand that you have observed?
The product range starts from INR. 1500 and goes up to INR. 25000. There exist many players in this segment, what’s your strategy to beat the existing competition?
Silver jewellery market in India is still not very organised and players in this segment don’t have plethora of expressive designs. Silver Jewellery is yet to be looked upon as branded jewellery in India, which we are changing with ‘Izaara’. Izaara is a premium concept based silver jewellery line that caters to the jewellery needs of modern independent woman. The plethora of 700 exclusive designs and the consumer experience that it brings are going to be the major catalysts for the brand’s success.
Which format, according to you, works well for your brand– EBOs versus shop-in-shop? Why?
The right blend of EBOs and Shop in Shop is what works well, as both formats have their own benefits. With being present in Shop in Shop and EBOs, we are able to cater to a vast number of customers. Izaara marked its first step with the first exclusive store at Phoenix Market City Mall, Kurla, in Mumbai and has also recently launched shop in shop at Shoppers Stop stores. In the online segment, it is exclusively available on amazon. The brand will soon create a national presence with stores across the country.
Keeping in mind the growing customer preferences, what’s your Omni-channel strategy? Do you sell through own ecommerce or through marketplaces and which ones?
After an overwhelming response to our E commerce portal, Izaara has associated with Flipkart, Ebay and Wear Your Shine with a clear objective to broad base the reach of its product line. WHP Jewellers is already present on Amazon and Velvet case since 2015. The response to these market places encouraged WHP team to explore the other big players in the online market place. We are glad that our product line will now be showcased on various valued market places. We wish to service and meet the consumer demand from all parts of the world. Quality and design innovation being our key strengths, we are confident that online sales will grow exponentially in the times to come.
What are your expansion plans?
As Izaara is our new brand from the house of WHP Jewellers, we have planned to have minimum 50 stores by 2017.
Subway, the global leader in freshly made, customizable sandwiches, has achieved a significant milestone in India by opening 100 new stores in 2024. This expansion underscores the brand’s rapid growth trajectory in one of its fastest-growing international markets. With a renewed focus on modernization, localization, and customer-centric innovations, the brand is strengthening its position in India’s highly competitive Quick Service Restaurant (QSR) industry.
India’s dynamic and evolving food industry has presented a lucrative opportunity for Subway to expand its footprint. With the opening of its 100th store in Lokhandwala, Mumbai, Subway now boasts a formidable presence of over 900 stores in more than 160 cities across India.
“Reaching this milestone of 100 new stores in a year is a testament to our customers’ trust in the Subway brand. This marks a significant chapter in Subway India’s growth journey, reflecting our unwavering commitment to delivering fresh, high-quality, and made-to-order sandwiches to our discerning customers,” said Tarun Bhasin, CEO of Culinary Brands, the exclusive master franchisee for Subway in India, Bangladesh, Sri Lanka, and other countries.
The brand’s aggressive expansion in 2024 is driven by the increasing consumer demand for freshly made, healthy, and convenient food options. As lifestyles change and urbanization accelerates, Subway is strategically positioning itself as a preferred choice among India’s young and working population.
The remarkable success of Subway’s expansion in India can be attributed to multiple key strategies:
While Tier I cities remain key markets, Subway is aggressively expanding into smaller cities to tap into their growing disposable income and rising demand for global QSR brands. Establishing outlets in high-footfall locations such as malls, airports, and highways ensures greater brand visibility and accessibility.
“At Subway, we recognize that every market has unique preferences and challenges. That’s why our menu innovation team continuously researches and adapts offerings to suit regional tastes while maintaining our global standards,” Bhasin explained.
The brand has also introduced new product lines to cater to India’s evolving taste preferences. Recent additions include the Hot & Cheesy Signature Subs and Breakfast Specials.
“Consumers love our Hot and Cheesy Signature Subs. They are the perfect indulgence during winters, offering 1.5x filling, extra cheese, and served piping hot. Options include Cheesy Paneer Tikka, Mexican, American Barbecue, Chicken Tikka, and Lamb Pepperoni,” said Bhasin.
Subway’s Breakfast Specials are another hit, offering fresh, made-to-order sandwiches that cater to professionals and early risers. “It’s a perfect fit for morning meals, and customers can walk in or order online in metros and mini-metros to relish these sandwiches, best paired with hot coffee,” he added.
Subway is harnessing technology to enhance customer experience, streamline operations, and support its rapid expansion. Key tech initiatives include:
“Technology has been an anchor for multiple departments at Subway. Various specialized tech tools are leveraged to support retail expansion and drive decision-making in the supply chain, quality, and operations,” Bhasin noted.
Looking forward, Subway has set an ambitious goal of becoming India’s largest QSR chain over the next decade. This vision is built on key pillars:
“We recognize that achieving our goal requires strategic planning and agility. However, our unwavering commitment to fresh, high-quality food and a robust expansion plan will drive Subway’s growth and success in India,” Bhasin concluded.
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