Select CITYWALK is one of the most admired, upscale, and responsible shopping centers across India. Having created a niche for itself, the mall has been leading the retail revolution for discerning shoppers of India for the last 13+ years.
The premier shopping center has completely transformed the shopping scenario across Delhi/ NCR by setting new lifestyle and shopping benchmarks for its patrons. The majority of the international brands have launched and made their debut in India through Select CITYWALK.
The shopping center is a house to more than 192+ acclaimed Indian and international brands. Apart from this, the shopping center is among the leaders in environmental management with zero discharge of waste and water.
Matching Changing Consumer Expectations
Consumer behavior is constantly evolving. Today, they are looking for a destination experience for the complete family. They are looking for a sense of discovery and delight, which gives them more satisfaction apart from shopping therapy or meals.
To match the changing consumer expectations, Select CITYWALK has created artisanal pop-ups across various categories, which get a lot of responses from consumers.
“We also foresee the space evolving as a complete cultural hub with films, comedy, theatre, and live music performances which again garner a lot of attention,” states Yogeshwar Sharma, Executive Director, Select CITYWALK.
“The next change has been to pivot with a phygital presence ensuring seamless operations to the benefit of the consumers. We have successfully had a personal shopper, and home delivery and concierge service across the past two years of the pandemic which has been beneficial for all retailers,” he further adds.
Evolving Categories
Fashion, athleisure - apparel, and accessories - are catching a lot of interest of consumers. Foodservice is also one of the major drivers that is attracting consumers to the mall. Along with this, people are showing a lot of interest in entertainment, luxury items, as well as, beauty and wellness.
“The tangible and experiential aspect of retail can never be replaced, especially in sectors like luxury, wellness, and beauty, as well as fashion. Select CITYWALK has welcomed 9 new retail stores across categories. Brands like Hugo Boss, Melissa, Seiko, Sephora, Misree, Ellementry, Cococart, and Icononmic Exclusive found a new home at Select CITYWALK just in time for the festive winter season, giving the shoppers more reasons to rejoice,” asserts Sharma.
“Also we have upgraded stores for ZARA and Sephora, being the best stores across the country. Despite an unprecedented year of a global pandemic, Select CITYWALK had upgraded its portfolio by opening 20+ stores,” he further adds.
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