How Twamev is Revolutionizing the Luxury Ethnic Wear Market

Twamev, a brand that epitomizes class, elegance, and character, has carved its niche in the luxury ethnic wear market in India. Born out of a passion to celebrate individuality and provide a platform for self-expression, Twamev offers exclusive and opulent ethnic attire that resonates with fashion-conscious individuals seeking sophistication and grace. With its awe-inspiring color palette and intricate silhouettes, the brand has captured the hearts of discerning customers, making a lasting impact in the world of fashion.

Market Overview

The premium ethnic wear category in India has seen gradual growth, driven by evolving lifestyles, increasing fashion consciousness, and changing consumer preferences. Consumers today are more receptive to investing in luxury apparel, seeking high-quality, exquisitely crafted traditional garments for special occasions. “Our unique designs cater to a wide audience, from fashion enthusiasts to those looking for premium, cultural, and opulent outfits for weddings and festivities. With the growing trend of celebrating cultural identity, the future potential of the luxury ethnic wear category remains promising,” said Raghav Agarwal, CEO, Twamev.

Inspiration to Start

The creation of Twamev was inspired by the belief that every individual is unique and can leave a lasting impression by embracing their individuality. In a highly fragmented luxury market, it emerged as the definitive solution, offering a comprehensive luxury fashion destination for the entire family, particularly focusing on wedding trousseaus. Since its inception, the brand has witnessed steady growth, gaining recognition for its sophisticated designs that appeal to those seeking opulence, elegance, and grace. Its prominent presence in the luxury occasion wear market led to the successful opening of its flagship retail store in Bangalore.

Unique Products & Services

Twamev offers a splendid array of men's & women’s luxury Indian wear with massive design options per category. For men, the offerings include Kurta, Sherwani, Indo-western, and Kurta Jackets, each exuding timeless elegance and unparalleled craftsmanship. For women, the brand presents a captivating selection of Sarees, Lehengas, Gowns, Skirt Tops, and Stitched Suits.

The brand's dedicated team of designers and artisans meticulously curates each piece, blending classic and contemporary elements to create exquisite ethnic wear. Its unwavering commitment to craftsmanship and attention to detail sets it apart, reflecting luxury and grace while preserving traditional artistry.

“We aim to cater to discerning individuals across India who seek exceptional ethnic wear that blends couture finesse with luxurious elements. The brand's meticulously curated collection caters to diverse wedding and occasion wear needs, providing an unparalleled experience of elegance and sophistication. We aspire to be a go-to brand for those seeking ethereal ethnic attire that truly captivates and celebrates individuality,” he stated.

Expansion in the Offline Retail Market:

Twamev has made an impressive entry into the offline retail market, establishing stores in Delhi and Hyderabad, followed by the inauguration of its first retail store in Bangalore. These cities were chosen due to their vibrant fashion scenes and diverse customer bases with a strong appreciation for traditional attire. “Our future expansion plans aim to establish a pan-India presence, ensuring that more people have access to our luxurious products,” asserted Agarwal.

Marketing and Branding Strategies

Twamev employs a customer-driven approach in its marketing and branding strategies. The brand places a strong emphasis on understanding and fulfilling customer desires and preferences. Immersive retail stores are designed to help consumers discover their unique style and embrace individuality, providing personalized assistance. The latest campaign, "You Truly," positions the brand as an advocate for embracing one's authentic self, resonating with the brand's commitment to empowering individuals.

READ MORE: Ethnic Wear in India: Market Analysis 2023

Future Plans

With its unique products, personalized experiences, and visionary aspirations, Twamev is set to leave an indelible mark on the fashion industry, continuing to redefine ethnic fashion while celebrating the beauty of each individual.

“We strive to establish Twamev as a leading name in the exclusive & luxury ethnic wear industry, synonymous with elegance, craftsmanship, and the celebration of individuality. With Twamev, we will bridge the gap between popular ethnic wear and the couture or luxury designer segment,” Agarwal highlighted.

“While the future holds potential for diversification of our product and service offerings, our primary focus remains on consistently delivering exquisite exclusive ethnic wear and providing an unparalleled shopping experience to our valued customers,” he further added.