Indian wedding shoppers are going towards luxury: Anu PD

Anuradha Prasad Dhawan is a modernist vision of young designer who makes her influential in fashion. She has her store located in the hauz khas area of New Delhi. Recently, indianretailer.com interacted with her at a wedding show held in the capital city New Delhi

How do you see wedding wear industry is growing in India?

The wedding wear industry has grown by leaps and bounds in the last decade and the catalyst was social media sharing platforms where ideas and trends for everything related to wedding spread like wildfire! 

How the profile of wedding wear shoppers has changed over the years?

The profile of shoppers for wedding wear now stretches across Luxury-Pret and Haute couture. More and more brides and grooms are looking for and finding ensembles as per their budget and requirement. 

Bridewear vs groomwear where do you see the maximum potential in terms of business?

Currently, bridal wear is selling many times over groom wear. But with every passing season more men are exhibiting their trend consciousness and willingness to experiment. 

What are the major challenges of Indian wedding wear industry?

I don't see any challenges which are specific to wedding wear industry.  Although, there has been tremendous shift in garment technology; I would say technology is preceeding the retail which in turn  brings with its own challenges. -- of falling price points  there being a glut of merchandise in the market etc. 

Also shed light on latest trends as far as wedding wear is concerned?

Going forward, #themodernbride #thecoolbride are the directions that bridal wear will go. On one hand the traditional or retro looks and cruise or resort looks will rule. 

Kindly highlight your retail distribution including online as well as offline?

We mainly operate via multi designer stores , pop ups and ecommerce websites and Social Media. 

At last, kindly highlight your growth plans?

We aim to resonate with modern men & women to fulfill their functional and lifestyle needs.