Vajor stores are a physical render of the website: Rajinder Mattoo
In conversation with Rajinder Mattoo, Retail Head, Vajor, who spoke about the feel and touch experience that they are providing to the consumers through their flagship store.
Tags: Vajor, Women fashion brand, fashion and lifestyle, Ambience Mall, experience store, Online shopping, Offline shopping, bohemian styling, bohemian fashion, brush strokes, geometric prints, flora, chic fashionBY Zarafshan Shiraz | May 10, 2018 | comments ( 0 ) |
Vajor, women’s fashion and lifestyle brand recently launched its flagship store at Ambience Mall, New Delhi. The stores are a physical render of the Vajor website - clean, fuss-free, effortless to browse and equipped with the most coveted modern bohemian fashion and lifestyle products. Rajinder Matto, Retail Head, Vajor elaborates on the touch and feel of Vajor products in an exclusive with Indian retailer.
How are you, through your brand, blurring the lines between online and offline?
India contributes only around 2% of the global organized retail. There is a huge untapped market which needs to be catered and to increase visibility we decided to go offline. Currently, all customers whether buying or not are encouraged to give a structured feedback which will help us to stay connected to the customers. We are also working on a loyalty program which would lead us to build brand loyal community. Online and offline stores complement each other; offline stores help build customer faith in the product which triggers buying decision, after which they need not visit the store again and shop online. By having the customer live the experience that the brand stands for through unique store designs, display, nature centricity and product/collection which showcase our affection for animals will help us to blur the lines between online and offline.
What is dictating the modern bohemian styling this season?
This May collection is all about everyday summer essentials with effortless, easy to wear, breathable outfits, perfectly in tune with the Indian summer. The collection is fused with a playful mix of cool and pastel colours with brush strokes, geometric prints, floral and abstract pattern splatters throughout dresses, tops, tunics, and bottoms. Something to look out for is the latest addition of kaftans and swimsuits. Ideal to welcome the summer with their silhouettes, prints, and patterns, along with bright and funky sunglasses, the collection is perfectly balanced.
How are Vajor stores converging nature with next-gen omnichannel experience?
Vajor store converges nature with a next-gen omnichannel experience in terms of design, usage of material, unique fixtures and different trial rooms. It will be reaching out to customers by providing complete 360-degree experience. One unique aspect of the store is dedicated to narrate the story behind that month’s collection through mediums like the video screen, mood boards and a selection of key products. Also, over time we will have our omnichannel strategies in place to provide a consistent customer experience.
Which high quality, body friendly, boho, chic fashion and lifestyle products are the most sought this season by the customers?
This season is all about trying out new options. Fun and lovely kaftans are something you will definitely need for next beach vacation. They are chic, in different hues and are ideal for summers. Picking the right fabric is the first step towards achieving a look that you will enjoy wearing throughout the day. Cotton, chambray, rayon, and linen are some of the fabric that is a must-have during this season. One can also look for cuts and silhouettes that are breezy and will let their skin breathe during the sunny season. Cuts like cold-shoulder, sleeveless, along with sheer fabrics are just what you need this season.
With your recent flagship store launched at Ambience Mall, New Delhi, how does it stand out from the retail stores in the city?
Vajor stores are a physical render of the website - clean, fuss-free, effortless to browse, equipped with the most coveted boho fashion and lifestyle products. Strategies through a balance of online and offline business which will enable us to widen our reach and help deliver requisite business plans will make us different and will help us to stand out from other retail stores in the city.