There are not many brands in the Indian market which guarantee the trust and the quality commitment for pre-owned products. Generally, the consumers are unaware of what they are buying in a pre-owned phone, but there are some brands that have taken up the task of commiting to the quality of the product.
Who is your target consumer and what consumer area/sensitivities does your brand stand for? What are the price points your brand ranges in?
Our target audiences are between the age group of 25 and 35 years and in Tier II towns. The brand stands for the commitment in quality of pre-owned and refurbished products.
The price point ranges from 200-50000 INR and the sweet price is 5000-7000 INR.
There exist many players in this segment, what’s your strategy to beat the existing competition?
All the other players are wholesalers and don't have a value add, hence, we don't feel there is any competition to beat.
Which format, according to you, works well for your brand– EBOs or shop-in-shop? Why?
Shop in shop is a small setup which shows the customers the product and the pricing for him to see it. Demos are not required as all the products we sell are available in mostly all the retail shops, hence, the quality and price are the only two things we need to show the customer.
Keeping in mind the growing customer preferences, what’s your omni-channel strategy?
The strategy is simple that is retail, ecommerce and our own portal simultaneously. Even the distributor run shops is a good way of sales and advertising our products.
Do you sell through your own ecommerce or through marketplaces and which ones?
We sell through our website rockingdeals.in, Amazon, Snapdeal, ebay and ShopClues.
What’s the average store size and investment required to open a store?
The average store size is 300 sq ft area and Rs 15 Lakh of investment.
What’s your expansion plan?
Our plan is retail and plus app. The locations we are expanding are Delhi and pan India.
Does the franchising strategy fit your business model currently? What number of franchiser stores do you plan to open and where?
Yes, we have franchise model. and are planning 50 franchised stores, which require the investment of Rs 10-15 Lakhs.
Subway, the global leader in freshly made, customizable sandwiches, has achieved a significant milestone in India by opening 100 new stores in 2024. This expansion underscores the brand’s rapid growth trajectory in one of its fastest-growing international markets. With a renewed focus on modernization, localization, and customer-centric innovations, the brand is strengthening its position in India’s highly competitive Quick Service Restaurant (QSR) industry.
India’s dynamic and evolving food industry has presented a lucrative opportunity for Subway to expand its footprint. With the opening of its 100th store in Lokhandwala, Mumbai, Subway now boasts a formidable presence of over 900 stores in more than 160 cities across India.
“Reaching this milestone of 100 new stores in a year is a testament to our customers’ trust in the Subway brand. This marks a significant chapter in Subway India’s growth journey, reflecting our unwavering commitment to delivering fresh, high-quality, and made-to-order sandwiches to our discerning customers,” said Tarun Bhasin, CEO of Culinary Brands, the exclusive master franchisee for Subway in India, Bangladesh, Sri Lanka, and other countries.
The brand’s aggressive expansion in 2024 is driven by the increasing consumer demand for freshly made, healthy, and convenient food options. As lifestyles change and urbanization accelerates, Subway is strategically positioning itself as a preferred choice among India’s young and working population.
The remarkable success of Subway’s expansion in India can be attributed to multiple key strategies:
While Tier I cities remain key markets, Subway is aggressively expanding into smaller cities to tap into their growing disposable income and rising demand for global QSR brands. Establishing outlets in high-footfall locations such as malls, airports, and highways ensures greater brand visibility and accessibility.
“At Subway, we recognize that every market has unique preferences and challenges. That’s why our menu innovation team continuously researches and adapts offerings to suit regional tastes while maintaining our global standards,” Bhasin explained.
The brand has also introduced new product lines to cater to India’s evolving taste preferences. Recent additions include the Hot & Cheesy Signature Subs and Breakfast Specials.
“Consumers love our Hot and Cheesy Signature Subs. They are the perfect indulgence during winters, offering 1.5x filling, extra cheese, and served piping hot. Options include Cheesy Paneer Tikka, Mexican, American Barbecue, Chicken Tikka, and Lamb Pepperoni,” said Bhasin.
Subway’s Breakfast Specials are another hit, offering fresh, made-to-order sandwiches that cater to professionals and early risers. “It’s a perfect fit for morning meals, and customers can walk in or order online in metros and mini-metros to relish these sandwiches, best paired with hot coffee,” he added.
Subway is harnessing technology to enhance customer experience, streamline operations, and support its rapid expansion. Key tech initiatives include:
“Technology has been an anchor for multiple departments at Subway. Various specialized tech tools are leveraged to support retail expansion and drive decision-making in the supply chain, quality, and operations,” Bhasin noted.
Looking forward, Subway has set an ambitious goal of becoming India’s largest QSR chain over the next decade. This vision is built on key pillars:
“We recognize that achieving our goal requires strategic planning and agility. However, our unwavering commitment to fresh, high-quality food and a robust expansion plan will drive Subway’s growth and success in India,” Bhasin concluded.
Copyright © 2009 - 2025 Franchiseindia.com Ltd