Organic products or products with minimal chemical concentration are more used by today’s customers. Of late, consumers are relying on nature and building confidence in natural plants anew. With this notion, Forest Raga was founded to contribute to the best of human health and also, heal the planet.
“The basic thought behind this venture is to connect the forest farmers with the consumers to benefit both. Our herbs are forest-grown, which means that there is minimal human intervention involved. From fertilizers to the cultivation process, all our resources and methods are natural,” Rohit Goel, Co-founder of Forest Raga shared.
The company shores up sustainable forest-based farming methods that help to protect mother nature and also, support the livelihood of the farmers.
Sharing Its Tailsman
The company utilizes herbs that are forest-grown, which means that there is minimal human intervention involved. From fertilizers to the cultivation process, their resources and methods are natural.
“We place our belief in mother nature and let her do all the work. The process results in pure potent and extremely nutrient-rich herbs without any harm to the environment. Once these are collected, they are dried in the sun and shade, and then ground at very low temperatures to retain all the nutrients and essential oils,” Goel said while explaining the manufacturing process.
The company stated that many competitor brands sell extracts and tinctures with a high dosage of certain compounds, opposite to what is advertised by the health industry. In addition, it advocates Ayurveda that has documented the usage of herbs for more than 6,000 years. As per Ayurveda, all herbs should be used together, not to forget any particular compound.
Consequently, the company asserts that it neither extracts nor adds compounds separately from the herb. It believes in zero interference to the natural formulae and delivers only the pure to the customers.
Marketing and Retailing Strategy
The company presently focuses on digital platforms and promotes its products online. It is not planning to divert its focus from the digital domain as it firmly believes in the potential of social media.
“With the help of secured e-commerce platforms, we can deliver products in many parts of the country, even to the remote locations. Digital transformation is helping a lot in expanding our reach to customers through an easy online platform,” Goel opined.
The recent digital development has enormously improved the outreach of the health and wellness industry.
Betting on Sustainability
In the recent past, global warming and its consequences have made people mindfully aware of their practices which have given rise to many concepts, ideas, and actions toward the greater good of the environment. Besides this, the emergence of the pandemic has pushed the global population to healthier lifestyle changes.
The company recognized that this realization is strong, forcing the people to look out for sustainable solutions, thus, beginning to reinforce a sustainable ecosystem.
“We advocate a sustainable ecosystem and believe in working towards a green future. This venture is our bit to help nature heal and provide an opportunity to our customers to become one with nature,” Goel stated.
At present, the company offers twelve products in aggregate that are cascaded into superfood herbs and multi-herb products. These products are an aid in treating specific ailments. In the offing, it intends to add single herbs and disease-targeted multi-herbs products in the offering.
The company plans to serve people with healthier solutions rather than made-up products. It claims to work on the same lines and seeks to expand the catalog with everyday foods (fruits, vegetables, grains, etc) in the coming future, forest-grown products.
Established in 2021, the firm is in its nascent stages and serving a multitude of consumers across the country. With time, it will broaden its reach in the dietary supplement industry.