How Snitch is Giving High Fashion Goals to Indian Men

Fast-fashion men’s brand, Snitch started its journey during uncertain times. COVID-19 pandemic not only jostled the world but also various industries across the globe including the manufacturing industry. In such tough times, the idea of starting a ‘Made in India, For the World’ brand came into the mind of Siddharth R Dungarwal, Founder of Snitch. 

The company focuses on producing a large number of styles rather than creating fewer styles for men. It keeps a close watch on how fashion is changing and evolving every day at the global stage and introduces the same into the Indian market. 

Penetrating in Digital Realm 

The brand initially started as a business-to-business (B2B) retailer. It used to sell its products to major retail chains as well as resellers. However, with the onset of the pandemic, it switched to the direct-to-consumer (D2C) model. 

In the first place, the brand created its website rather than selling products on other e-commerce platforms. Afterward, it carved a niche for itself by working on high fashion trends and engendering 25 days design to sale cycle.

“We add 10-12 new styles daily. We keep our marketing and products quirky to create distinction and be the go-to brand for our customers. We have a customer returning rate of 47 percent which makes us believe that the brand is being well perceived and accepted,” Dungarwal said.

Enhancing Customer Experience 

In today’s digital age, the brand is automating almost everything which helps make the flow smooth and robust. Of late, it has launched an app, thus, bringing fashion to everyone's fingertips. 

“We are working effortlessly in bringing a smooth and fast experience to our customers. Automated communication from the moment, a customer visits the website until the time an order is delivered. We have made our returns and exchange process seamless through automation,” Dungarwal shared. 

Considering the ongoing epidemic and other uncertainties, the company plans to focus on increasing online sales and meanwhile, expanding its reach. 

Boosting its Growth 

The fast-fashion brand offers a diverse range of products such as office wear, loungewear, t-shirts, and chinos, etc. Going by its future plans, it considers venturing into new categories - innerwear, fragrances, and accessories. 

In addition, it claims to have received a 20-25 percent month-on-month growth. It aims to reach Rs 50 crore this fiscal. 

“We are on our way to creating Snitch as a complete wardrobe solution for men. We will be adding new product lines to our offering such as accessories, fragrances, innerwear shortly,” Dungarwal said while talking about future plans. 

The company is presently bootstrapped but is open for infusions. It is working on enhancing the digital experience, exploring possibilities of digital experience stores, and also, creating a presence on marketplaces. 

“We are bringing sustainability into our process from the production of garments to packaging. We have recently switched to corn husk packaging and trying to eliminate plastic as much as possible,” Dungarwal added. 

While addressing the needs of Indian men, the company is trying to amalgamate fashion with sustainability. It can further shore up the model with apt technology, marketing, and experience.