How Ayurvedic Solutions Brand IndiaShoppe.com is Planning to Foray into International Markets

Ayurvedic products and solutions have been part of Indian culture and households for centuries. Whether treating minor cuts or injuries or taking care of chronic diseases, the age-old system has solutions for almost every ailment. This is why the country's total market value of the Ayurveda industry is expected to surpass the Rs 1,000 billion mark in 2025. The overall trust in Ayurvedic solutions and treatment was regenerated due to the recent Covid-19 pandemic.

Keeping in mind the rich history and cultural importance of Ayurvedic products in the country, IndiaShoppe, a D2C brand has demonstrated stellar growth in the past 4 years and is currently serving around 13,000 pin codes across the country. IndiaShoppe not only aims to be a significant part of the industry but also wishes to ensure that Ayurvedic products get their due in the sector.

“We aim to be a large customer value creator in the market, focusing on customer service, understanding customers’ way of life, identifying requirements, and improving lifestyle. We customize and develop products after market research and ensure they’re organic, healthy, and easy to use,” said Rajesh Chandan, Founder and Managing Director of IndiaShoppe.

“From the sourcing of ingredients to the eco-conscious packaging, we ensure quality by not adding chemicals that are harmful to the body. We use products made of natural ingredients after extensive study and research. Along with this, we select raw materials which conform to API and in-house standards. Having our experts work closely with scientific researchers and market analysts, we stay updated when developing new products or enhancing existing ones,” he further added. 

Retail Strategy

Often customers are deprived of high-quality Ayurvedic products supplied at delayed intervals which could be a critical issue for the consumers. However, IndiaShoppe aims to address this issue by catering to customers' needs in major cities by providing Ayurvedic solutions per their convenience, by following an integrated e-commerce model having a well-established network of 16 warehouses, 50 stores, and 655 P.U.C’s, spread across the country.

“India Shoppe was designed to be a lifestyle brand with a sincere focus on Tier II and Tier III cities and towns as they are thickly populated with the middle and upper-middle income groups who always aspire for a better lifestyle,” he stated.

Future Plans

The brand has registered a Compound Annual Growth Rate of approximately 22 percent from FY 2013 to 2022 with markets across the country and its total size is expected to reach Rs 2,000 crore by 2025.

“As a growing large-scale value-creator, we are eyeing expansion in the scale of operations, setting up more distribution centers for easy reach and faster delivery along with opening more stores and investing in new product lines and technology,” he asserted.

“After finding a firm footing in the local market, we at IndiaShoppe have been exploring the possibility of expansion, especially in our neighboring countries,” he further added.