How Mom's Therapy is Integrating Age-Old 'Nuskhe' into its Products

Mom’s Therapy was launched to provide the best herbal and natural products to consumers. In today's fast-living life we do not give much attention to our hair and skincare routine and in the end to make it look good or to achieve glowing skin, we end up getting chemical treatments that further harm our skin.

Krishna Tamalia Vora, Founder of Mom's Therapy went through a similar experience in her life when she shifted to Mumbai in 2009.

“From my childhood, we were lucky enough to get everything fresh and straight from the farms. When I came to Mumbai, I had major issues with my hair and skin and that’s when I end up calling my mother and telling her about my issues. She made a special oil for me and that is how it became a habit to use it on a regular basis and slowly this habit become a hobby and hobby became a business,” she asserted.

“All our products are made out of black sesame oil which is the key ingredient and I make all the products using the secret recipe which was handed above to my mother by my grandmother. The secret of Mom’s Therapy product is the concertion of jadi buti and flower extracts which have been handed over the generations. That’s what makes the brand stand apart from the others,” she further added.

At present, the brand offers products like hair oil, body oil, eyebrow oil, coffee scrub, nail oil, herbal makeup remover, wooden comb, shower powder, and hair pack to name a few.

“As all our products are based on our ‘Dadi & Nani’s Kitchen’ remedies for hair and skin care, we do not use any chemicals or preservatives in our products. And we are proud to say that all our products are cruelty-free - handmade and vegan- and coming out of our kitchen recipes,” she said.

Retail Strategy

The products of Mom’s Therapy are available on various online portals like Firstcry, Myntra, Smytten, and Nykaa along with its own website. Recently, the brand has forayed into the offline space by offering the products at Hyatt Regency, Ahmedabad, and soon, the products of the brand will be available at Ahmedabad and Jaipur airports.

“Initially, we opted for the D2C route because D2C is something where you can directly interact with the customers and you get the valuable feedback/ reviews for any brand to do better,” she stated.

Technology Integration

As we are moving forward into an era where every single day technology is something that will give you a new idea and a new way to live but the core of the brand remains the same.

“The core of our product is how we make the product without compromising on its quality. And technology is helping us reach maximum customers which is very important in today’s world. Being available on social media platforms and having our own website is giving us way forward to the maximum people,” she asserted.

Future Plans

The brand plans to have a strong presence in India before testing the international waters.

“Until now our brand was only available online but now we would like people to see and feel the products, try them before they buy and that's why we are targeting airports, spas, and luxury hotels,” she concluded.