How Skoodle is Developing International Quality Eco-Friendly Stationery Products in India?

Skoodle Art, a flagship brand of Stone Sapphire India Pvt Ltd, is known for offering a full range of Toys, Stationery, Art Essentials and School Supplies for children from the age group of 0-18 years.

The brand believes that high quality art supplies can enrich the experience and go a long way in inspiring young minds. All their products are designed and developed keeping in mind that good and effective learning is only possible if it happens in an interactive teaching environment.

The brand started its India operations seven years ago. However, since last 4-5 years, it is betting big on India.

“India is a significant and after putting in years of hard work, we have started seeing good results. We have a long journey ahead,” Vick Rana, Group Chairman, Red Ridge Global states.

Products on Offer

The consumer can choose from a wide range of options like children’s books, toys and a lot more. The brand also has the license to manufacture products of Disney, Transformers and Barbie.

“The products are developed and manufactured in house with strictest attention to quality and safety, as well as affordability. Going ahead, the brand is planning to launch board games and puzzles from recycled products. The brand, which has omnichannel presence, offers around 1,000 products in India,” states Rana.

Eco-Friendly Stationery

It is rightly said, “We do not inherit the earth from our ancestors; we borrow it from our children.” Keeping this in mind, most of the products manufactured by the brand are made from recycled products using recycled plastic and soy-based ink.

“I believe that the eco-friendly stationery has a very bright future. So, our goal is to start teaching kids from the early age so that they grow with the culture to save the environment,” he explains.

Marketing Strategy

The brand is not compromising on the quality. Consumers in India can buy same quality products as of their US counterparts but at a comparatively affordable price as they are manufactured here in India. 

“Instead of focusing on creating a market for our products, we are investing our energies in developing eco-friendly products. So, we do not spend too much money on marketing, instead, our marketing strategy is to research, create, design and develop quality products,” he concludes.