‘Year of Growth and Expansion for Nature’s Basket’

Nature's Basket, a leading multi-format retailer under the RP Sanjiv Goenka Group, has inaugurated its third Nature's Basket Artisan Pantry store, solidifying its position as a premium grocery destination in Mumbai. The premium grocery retailer has outlined ambitious plans to introduce 3-4 additional Nature’s Basket Artisan Pantry outlets and 5 new Nature's Basket stores across various cities. This expansion initiative underscores Nature's Basket's commitment to elevating the gourmet and luxury grocery shopping experience for its growing consumer base.

The RPSG Group acquired Nature's Basket from Godrej Industries for Rs 300 crore in 2019, and since then, the brand has flourished, boasting over 35 stores across several major metropolitan areas in India. Adding to its portfolio, Spencer's Retail introduced its inaugural luxury grocery outlet at Phoenix Palladium Mall in Worli, followed by another upscale establishment near Juhu Garden in Santacruz, both situated in Mumbai.

In an exclusive conversation with IndianRetailer.com, Shashwat Goenka, Chairman, Spencer's Retail and Nature's Basket, explained about the decision on choosing the location for the store, "We deliberated between two potential locations, with one being in Worli and the other catering to consumers in and around Bandra-BKC. Additionally, our chosen venue hosts a diverse array of brands that draw in a steady stream of shoppers. Moreover, the proximity to Michelin Star hotels on the upper floors ensures our target consumers frequent the area."

Offering insights into the Artisan Pantry experience, Goenka elaborated, "From the live cooking gourmet studio, The Chef's Table, to The Good Food Cafe and the Boulangerie bakery, our store features over 10,000 distinct products where culinary enthusiasts can witness the magic of gastronomy come to life."

"The core philosophy behind Nature's Basket is to provide premium gourmet groceries, while the artisan pantry concept takes luxury grocery shopping to new heights. We aim to curate diverse experiences inspired by global concepts, with formats such as our Swiss-inspired chocolate section and Middle Eastern-inspired honey selection. Our goal is to deliver a truly unique shopping encounter," Goenka added.

Appointed Chairman on May 23, 2023, Goenka reflected on the brand's journey, stating, "For Nature's Basket, 2023 was focused on refining our cost structure, experimenting with new formats, and ensuring operational efficiency. Looking ahead, 2024 will mark a year of expansion, with plans to open 5 regular Nature's Basket stores and 3-4 Artisan Pantry outlets in existing markets, alongside venturing into new cities."

"Anticipating a positive response from consumers, Nature's Basket holds a firm position as a trusted brand synonymous with premium quality and luxury. With Artisan Pantry, we aim to redefine grocery shopping by offering immersive and opulent formats," he emphasized.

Featuring an extensive wine cellar housing both domestic and international labels, along with artisanal cheeses sourced globally, Nature's Basket promises to captivate connoisseurs and newcomers alike. Additionally, the farmer's market section showcases the freshness of local and global produce, fostering a direct connection between customers and their food sources.