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Aoron Boey

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From Globalisation to Localisation

Aoron Boey

With the launch of Denizen brand, Levis Strauss & Co. has set the mark for more consumer insight centric products in the country. Mr. Aaron Boey, Global President, Denizen takes us through the journey of brand building.

BY Aadeetya Sriram  |  June 28, 2011  |  comments ( 1 )  |