MD Tupperware

Tupperware is here to stay

Anshu Bhagai

Emphasises on push and pull strategy to engage customers.

BY Neha Malhotra | December 14, 2012 | comments ( 0 ) |

Packaging is an integral part of a product. Be it while transporting, while shelving or even using. FMCG industry has always relied upon quality packaging for their products so as to ensure the products consumed are hygienic. We have Mr. Vimal Kedia,

BY S.Aadeetya | October 04, 2011 | comments ( 0 ) |

Guarantee of a lifetime

Asha Gupta, MD, Tupperware India

Draped in a pleasant pink chiffon sari much complementing the lovely sunny day in mid spring, Asha Gupta almost passed off as a model until I caught hold of her business card that read boldly MD, Tupperware under her name,: such was the tall lady’s

BY Seema Seth | March 22, 2011 | comments ( 1 ) |

Tupperware: Unique Business Strategy

Asha Gupta, MD, Tupperware India

Growing at a compounded annual rate of 30 per cent, Tupperware is a leading kitchenware brand in India and is completely into direct selling; it started its operations in 1996. The way the brand has charted out its success path is unique. Asha Gupta,

BY Varun Jain | June 25, 2010 | comments ( 16 ) |