Share your views on the retail industry landscape.
Technology advancementshave led to colossal competition amongst the retailers. Be it inthe adoption of varying business models or rate of technology implementation, retail industry has experienced incredible changes in the past few years.
Evidently, this is an outcome of today’s smart consumers demanding a unified shopping experience and possess elite notion of level ofservice quality which sometimes are difficult to meet even for the bests in the field. Omnipresence of retail setupacross the brick and mortar, the digital landscape and beyond has become a mandate. Merchants are no longer considered to be the overlying reason for making purchase decisions. The tech-led makeover of retail landscape is putting variety of purchase options on consumer’s finger tips making consumers capable of driving their purchase decisionsfrom the place of their comfort and convenience. Also, in the age of social media, the ‘word of mouth’ strategy via various communities have become an important influencing factor in the buyer’s journey.
How has technology helped in reclassifying retail sector?
Fusion of technology and retail has delivered newer opportunities both for buyers and sellers Technology plays a critical role in the functioning of complex retail activities and is being increasingly leveraged to unveil unique dimensions of outstanding customer service. Virtual shopping assistants, in-store robots, Artificial Intelligence-fuelled suggestion motors, bot-managed billing counters, visual marketing are some of the new entities that have put the retail landscape in flux. Though majority of these are not a ground reality today but the fact that these are in the pipeline has impacted the retails’ planning and strategies surely. Upsurge in the usage of digital wallets, rise of consumer analytics derivations etc. are just upping the ante further.
Explain the aspects of retail that are being redefined by technology.
Retail is gamut of processes and procedures that has been fast-tracked and automated with the help of technology delivered by Sales enablement partners. Some of them are:
Innovative strategies leveraging latest technologyhelp render a 'wow experience' for the customers. With the changing times, it is no longer sufficient to just rely on competitive pricing, in factit is also equally important for the retailers to adapt to the newer and smarter ways of doing business. It is pertinent for brands to embrace technology to create an effective and empowered customer-centric experience and thus stay ahead of the curve.