Fortifying expansion plan

Initiatives

To create a sustainable expansion strategy that is profitable to all involved.  This has enabled to form a network of more than 140 stores. Value retail format, More Shoes for Less, is launched offering great fashion and customer services. 

Merchandise customisation and performance linked business model are two other unique initiatives by Metro Shoes. Also, Metro Shoes has voluntarily taken up the role of a mentor for its suppliers providing them financial, technical and business intelligence assistance. This has ensured growth of vendors parallel to the growth of Metro Shoes.

Marketing initiatives 

Metro Shoes has recently tied up with Saif Ali Khan and Kareena Kapoor as brand ambassadors.  In the recent past, the brand has also tied up with designers like Manish Malhotra, Rohit Bal and Rina Shah to design a range specially for Metro Shoes.

Brand proposition

The brand proposition is to provide the customer with fresh styles and high quality footwear at good value pricing.  

The Challenges overcome

Diverse footwear preference, dominant presence of unorganised footwear industry, lack of skilled manpower and vendors with limited capacities are some of the primary challenges. Customisation of the products, Performance Linked Business Model that is applied to both internal and external stakeholders, and supporting suppliers with financial, technical and business intelligence assistance helped the brand to overcome the hurdles.

Expansion plan

Metro Shoe targets to hit Rs 1000 crore in the next three years.

His understanding of the retail business and his learning in this process

“Every day of my 40 years in retail has been a learning experience. But the most important is that retail is in details. Being in a fast paced dynamic fashion industry, one needs to constantly keep his ears to the ground.  We need to tempt customers with new trends and bring products to the market lightening fast.  To accomplish this, you need to have information to make faster decisions and be a lot smarter with how we do our buying and inventory management.”