Lifestyle statement carved in steel

Initiatives

In the last 18 months, endeavour has been made to grow India business. A new team of professionals was introduced who are working with the family members to ensure high growth and scale up of the   brand Magppie in India. Deep relationships with high quality retail and brand professionals have been forged for the India market.  The brand always enjoys deep relationships with leading international retailers, like Crate and Barrel and Macy’s, which have grown over the years. Magppie has developed an India specific strategy with a team of product designers dedicated to creating products that are suited for the Indian tastes and uses. 

Marketing initiatives 

New products and categories especially in the new Spiritual Range of Ganesha figurines, puja thalis, etc were introduced. A new promotion strategy of combining mass media advertising with a lot of store level consumer connect programmes were launched. At Magppie the products are not only great accessories for the home but are also great collectibles and apt gifts. Customers’ feedbacks are taken on regular basis and also suggestions are given about the new products for their home or gifting needs.

The brand seeks partnerships with like minded professional retailers who share the passion for creating and developing the brand.

Brand proposition

Design, technology and the passion to create something new and different has been the DNA elements of the brand since inception. The world market of which India today is an integral part has been the brand’s target and it has already carved a niche in the highly competitive and demanding markets of the US, Europe and Australia.

The challenges overcome

Retail in India is an expensive proposition with abnormally high rentals and other operating costs.  This coupled with the fact that Retail Sales and Store Management talent is at a premium pushes up operating costs.  Product designers of the brand are dedicated to creating products that are suited for the Indian tastes and uses, giving the brand required fillip. 

Expansion plan

The brand seeks to grow to about 8-10 stores over the next 18 months and want to deepen store-in-store relationships with modern and traditional retail.

His understanding of the retail business and his learning in this process

“Retail is Detail - detail in products, processes and people with passion.”