Guardian has the largest range of private label products which offer consumers the best in class products with excellent packaging at value for money prices.
In addition, the exclusive partnerships with GNC Live Well, the world’s largest nutrition and health supplements company, and Yves Rocher, the world’s largest natural beauty company, have brought outstanding products into Guardian’s stores for its customers.
The company publishes highly successful Guardian Health Chronicle, a four-page broadsheet newspaper in English and Hindi, which has a circulation in excess of 300,000 copies, which has been a major brand builder for its chain of pharmacies. In addition, Guardian does a lot of “below the line” activities with residents’ welfare associations to educate its customers on various matters of health and wellness.
“100% Reliable Medicines from the Chemists India Trusts”
The Challenges overcome
As a small format retailer, Guardian has faced challenges that are similar to any retail company, which are primarily related to supply chain efficiencies and staff training. Over the past few years Guardian has been making significant investments in both these areas, and results can be seen in the stores.
Guardian is constantly expanding and is adding on an average of one new store every week. From a current presence in 26 cities in 7 states, it expects to be a nationwide retailer in the next three years.
His understanding of the retail business and his learning in this process
“Retail is a 24 X 7 business and our store staff is our biggest brand ambassador. Corporate officers and senior managers have to support stores and store staff rather than create power centres in Head Office.”