Case study : Axind - Integrated solution for fashion & lifestyle

Axind is a leading software solution provider for the fashion and lifestyle retailers. The solutions are in use by hundreds of customers in 19 countries across North America, Europe, Asia and Africa.

Axind aims at providing strategically integrated technology to its clients to achieve operational excellence, customer intimacy and product leadership. The scalability of its solutions enables it to stretch beyond a particular zone of operations, and thus applicable to other business areas. The company’s team comprises skilled professionals having a wide experience in domestic as well as international markets.

 Axind’s ChainReaction®  suite is an end-to-end web based solution that covers the needs of every player in the industry. The solutions work independently but can be combined to provide a seamless flow from design to retail. The ChainReaction®  suite is comprised of ChainReaction®  SOURCE - Product Lifecycle Management (PLM) including a powerful workflow engine; ChainReaction®  MAKE - manufacturing / production; ChainReaction®  SELL - wholesale / retail / web sales.

BENEFITS

The benefits of Axind’s ChainReaction®  include:

Complete archive of all styles

• All style information including specification, approvals, costing and order history are maintained at one place for easy reference.
• Different price levels for wholesale / retail / web sales / special customers.
• Online showrooms with customer-specific pricing.
• Centralised real time control
• All settings and permissions are controlled centrally in real time regardless of geographic location.
• Web based architecture allows for easy access from anywhere in the world.
• Manage POS settings for multiple countries / regions with different languages / currencies.
• Seamless flow from design to retail
• The solutions work independently, but can be joined to provide a seamless working from design to retail.
• Ideal for hybrid companies and for growing organisations.
• Significant time savings
• No repetition or duplication of work.
• One data source for all offices anywhere in the world.
• On-line Sales Monitor + Internet POS
• See real time sales / profit / stock information
• Prevent customer loyalty / sales returns frauds
• Immediate discounting (from hour to hour).

“Our products make real-time retailing possible by enabling online monitoring of sales and instant centralised control of all stores worldwide irrespective of currency and language.”

Sanjoy Sahgal, Managing Director of Axind Software, Private Limited