Retailer 10 : More - Growing in abundance

Aditya Birla Retail Limited, the retail arm of Aditya Birla Group, ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. It is a $28 billion company which has its presence across the country under the brand “more” in two formats of supermarket and hypermarket.

Presently, Aditya Birla Retail Ltd. operates a network of 650 supermarkets and 5 hypermarkets across the country with an annual turnover of Rs 1500 crore in FY 10.

Growth & Expansion

The company has been growing at around 100 per cent and 35 per cent over the last two years in supermarket and hypermarket space respectively with healthy double digit same store sales growth year on year. The company expects to maintain this trajectory over the next few years

The key focus of the company in the coming year would be on profitable growth across both the formats - hypermarkets and supermarkets.  In the supermarket domain, the company is already a large pan India player and it expects to consolidate this position.  In the hypermarket space, It expects to continue its growth, but in line with its business model.

Quick Facts

First Store Opened: 2007

Business Size: $28 billion

Present Growth Rate:
100 per cent (supermarkets)
35 per cent (hypermarkets)

“In the last year, ABRL has taken significant strides to consolidate our business in line with our target business model. Our target consumers have appreciated our value proposition, especially given the rising prices, and this is reflected in our growth rates.  Going forward we will continue to focus on offering great value to our consumers through range, our private labels offer and quality products at affordable prices. At ABRL, our vision is to be amongst India’s top retailers both in terms of scale and profitability.  We will continue to drive our business to this vision and to our target business model.”

Thomas Varghese, CEO, Aditya Birla Retail