Creating a differentiated retail experience

They bring an enormous amount of expertise and knowledge in understanding what makes a brand and how it can come alive in a store. Their work reflects a well articulated brand, as much as it does a well executed and inspiring design.

CASE STUDY

Megamart is the leading value-retailer in India. Run by Arvind Brands, Megamart has over 180 Megamart stores. Megamart planned to offer luggage, home furnishings and fashion accessories through shop-in-shops (SIS) exuding distinct shopping experience.

TRAVELMART: RECREATING AN AIRPORT

Despite its growth, air travel still remains aspirational. By adopting key elements from an airport, TravelMart gives shoppers the ambience of an airport.

The Design Concept

• Hard and soft luggage on a conveyor belt, combining the virtues of traditional flat panel display and the feel of an airport
• Duffels and soft luggage on an air staircase – effectively utilising vertical space
• Baggage trolleys used to highlight key merchandise
• MDF (with blue as a dominant colour) and stainless steel. The result is that TravelMart becomes not just a luggage retailing space, but about travel

HOMEMART

HomeMart, a SIS that retails tableware, hard and soft furnishings, and fittings. 

The Design Concept

• Use of a picket fence added a fairy tale element to the experience
• Use of an overhead canopy demarcates the space
• Fixtures appropriate for individual product categories and yet modular
• Yellow and white provide the warmth appropriate for a home products retail space
• Ticketing, so essential in a value format store, done charmingly on red post boxes

FASHIONMART

FashionMart, a SIS that retails fashion accessories

Design Concept

• Mirroring the in-your-face approach of the young Indian, it combines black and translucent pink, allowing maximum focus on the merchandise
• Modular fixtures combined with a unique design identity offer the convenience of a slat wall while being entirely distinct
• Visuals and visual merchandising used effectively to create aspiration, essential in fashion retailing.

We wanted the design for Megamart to achieve three things. First, it needed to in-crease the perceived value of the merchandise. Secondly, it had to have a unique, differentiated identity, and finally, the design need to create a strong residual memory of the store experience - an experience that would stick in your mind. Custom-ers need to not only love what they buy, but also remember where they bought it from. We believe our work for the 3 shop-in-shops for Megamart successfully achieved that.

Anirudha Mukhedkar, Founder, Restore Solutions

I am delighted with the way our shop-in-shops have turned out. They are customer focused while raising the bar for the competition. After the new concept these departments & offerings became prominent and distinctly visible to customers - consequently sales went up.

Venkatachalapath K E, COO, Megamart