Design for expression

Its strength is in product innovation, material sciences and adhesive technology. From choosing the right material for the clients’ application to guidelines on graphic maintenance, the company is a partner in the image management process comprised of specification, execution, maintenance and warranty.  3M graphic materials are used on signage, walls, windows, ceilings, floors, elevators, furniture, partitions, buildings, corporate buses, delivery vans, demo vehicles, vending machines, refrigerators, aircraft marking, petroleum dispensers, oil tankers and in retail outlets.   

CASE STUDY

Easyday Store

This is an ideal case of custom colour matching at the time of design implementation stage. All the shades of blue in 3M’s 3630 shade card were nowhere near to the desired pantone shade wanted by Easyday, a retail format from Bharti-Walmart, the “Walmart blue” as 3M calls it. The 3630-8264 vinyl was developed for this customer. It has been three years now that the customer has been using this product of 3M with the Panagraphics II Flex.

In-shop branding is done on IJ 1220 by 3M.

Adidas

Adidas has been a success story of 3M’s response time and the technical expertise of the company’s authorised converter, Crayon Advertising. This story again revolves around a special green colour which was developed for Adidas, the 3630-5055 vinyl, but the green was not in contrast with the white flex and the text ADIDAS and logo couldn’t be seen during daytime. So 3-D acrylic cut out letters were developed. This case also shows the strength to create rigid-like 3D Signages with the help of 3M’s flex and vinyl combination.

In-shop and floor branding has been done on IJ 1110, IJ 1220 and 3645 (floor O/L)

Café Coffee Day

Presently, 3M is a main supplier of interior graphics, in-shop branding and signage to Café Coffee Day (CCD) for three of its most popular formats: its regular outlets, “The Lounge”, and “Coffee Day Square”.

Café Coffee Day chain with its red-and-white quote-bubble logo is ubiquitous in India’s middleclass suburbs, office complexes and airports. Café Coffee Day trusted 3M to supply interior graphics and signage solutions for their specialty format cafe‚ ‘Coffee Day Square’ Targeted at the higher-end, CCD’s new upscale Coffee Day Square lounges will let guests enjoy single-estate coffees in plush surroundings. It is more focused on the dining experience. The interior ambience speaks of an expression of the brand “…where muted blues and beiges blend with your sparkling conversations”.

3M has the unique capability to roll out nation-wide campaigns, thanks to our large network of authorised partners and in-house Project Management Services team. At 3M Commercial Graphics division, we do not sell products, we generate and execute “Ideas for Expression”.

Sunil Muralidharan, General Manager, 3M Commercial Graphics Division