The company’s IT capabilities are competent enough to track and trace the movement of material with constant upgradation to match up the industry requirements, and its skilled manpower is capable to handle international project movement through land, air and sea. Uniworld is perpetually engaged in working on various supply chain models and concepts and also coming out with the newer concepts of its own. Fashion logistics is one of those concepts that caters to high-end fashion business globally, which anticipates much smooth supply chain operations to handle their business efficiently and effectively with equal emphasis on optimisation on cost. It has started the concept of integrated Logistics Park Concept too and has a logistics park in Chennai comprising of ICD (Inland Container Depot) & AFS (Airport Freight Station) facilities, General Warehousing, Transportation, Temperature-controlled warehousing space and best-in-class material handling equipments and infrastructure. The company handles clients like LG Electronics India, Dell India, DLF Brands, Mattel Toys (India), Acer India and Lenovo India.
CASE STUDY
Uniworld launched fashion logistics as one of its business products in the year 2010 and in a short span it has created a niche to provide specialised services in handling high-end fashion apparels and accessories, catering to the need of fashion retailers of almost all the kinds like garments on hangers, refurbishment, source-to-stores service, import consolidation platform for cross-docking , repacking, labelling, kitting and distribution, export consolidation platform for source consolidation, labelling, documentation, stuffing and freight. It is currently handling all the retail fashion brands of DLF Brands (Mothercare, Alcott, Boggi, Armani, Sia, Sunglass Hut, DKNY and ELC).
Challenge faced and solution given
The major challenge for any distribution centre handling fashion brands is the large SKU base and managing seasonality. Uniworld manages huge daily throughput; also, managing repacking is another major activity. Uniworld through its space optimisation technique and an efficient manpower carries source-to-store operations with a high level of accuracy. The supplies to stores are carried out in two ways, one by cross-dock and another is regular replenishments. Cross-dock operations helps in realisation of time and cost as it skips retrieval, putaway and repacking steps while regular replenishments are also done day-wise for particular brands in all the stores. Uniworld has achieved tremendous growth volume-wise; it faced a major challenge last year when DLF opened new stores leading to increase in throughput all of a sudden, and the same was handled by a seamless and timely replenishments. Uniworld is emerging as an upcoming lead service provider with its warehousing expansion plans and also entering into FTWZ (Free Trade Warehousing Zone) concept with a sole motive of “Serving the Customer with the Best of Services”.
The Indian apparel retail industry had total revenue of $28,102.6 million in 2009, representing a compound annual growth rate (CAGR) of 9.9% for the period spanning 2005-2009. The growth will remain almost the same this year. But the announcement of duty increase for branded apparel is a major concern. As fashion brands are already struggling, this will add up to their woes.
Nihar Parida, COO, Logistics and Marketing, Uniworld Logistics Pvt Ltd
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