POS to better retailer-customer relationship

However, Posiflex India set up its office in the year Nov 2009. Posiflex India business is approximately 5 per cent of the global business. Last year business revenue for Posiflex was $65 million. Its business in India is growing at the rate of 70 per cent year on year.

Posiflex is specialised in POS (Point Of Sale) hardware manufacturing.  Posiflex is the only few companies globally which has the capability from design to manufacture and market the products by its own brand name. Posiflex has won many international awards for its design and product excellence. Globally its list of clientele includes the names like Dunkin Donuts (Malaysia), Spar (South Africa), The Body Shop (Malaysia and Saudi Arabia) and many others. Its Indian clients include brands like Shoppers Stop, Hypercity, Crossword, Inox, Heritage Fresh, Subway and Puma.

Products from Posiflex covers retail segments like Hospitality, Grocery, Garments & Fashion, Departmental and Specialty. With the appointment of national business partners, ie, distributors, now, Posiflex is looking at penetrating tier II and III cities. Posiflex POS products with the basket of offerings will play a vital role in the SMB retailer automation needs.  It is expected to change the way SMB retailer looked at POS. The perception will change with the introduction of new ALL in ONE POS system from Posiflex.

CASE STUDY

Mom and Me, owned by Mahindra group, is a unique specialty retailer offering infants’ and maternity merchandise. It has over 35 stores and expected to expand in a bigger way in the financial year 2012. The vision of Mom and Me is “To be the preferred destination/choice of every mother and child to delight them with world class products and services, and to serve them in a personalised fashion with extraordinary love and care”. 

Better CRM through POS

When Mom & Me looked at IT requirement for this specialty store, it is very imperative for them to have their vision in catering to customer needs and services, represented appropriately by an IT POS vendor at the billing and customer engagement desks. It was important to have a partner who could support them in their pan-India roll out plans. Customer Relationship Management (CRM) of Mom & Me is one of the key enablers which helps Mom & Me to integrate with customers seamlessly and for which POS system plays a vital role at each store.               

Posiflex is one of the pioneers in the global POS industry committed to offer value for money to the Indian retailers for their investment on POS hardware and solutions they buy from us.

Baskaramoorthy D VP - Sales, Posiflex

The values which Posiflex shares are similar to those of the Mahindra group, with ethical business standards, professionalism and customer centricity on after sales support which mark the highest standards. Being a one stop solution provider, Posiflex has been our preferred partner in POS and retail services, thus helping us reduce the lead time for store roll out and after sales support.

Uzwal Chatterjee, Head- IT, Mahindra Retail