Security ensuring better operations

Tyco Security / ADT’s total security solutions include Intrusion and Fire Detection, Closed Circuit Television, Access Control, Critical Condition Monitoring, Electronic Article Surveillance, Radio Frequency Identification, Building Management Solutions and Integrated Solutions. Customers are both small and large, spanning Retail, Banking, Mining, Petrochemical, Government and other industries including 80 per cent of the world’s top 200 retailers, 300 international airports, 80 per cent of commercial vessels at sea and the world’s largest mining and petrochemical operations. The company’s state-of-the-art monitoring centres respond to over 200,000 alarm signals globally each day.

Tyco Fire & Security / ADT has more than 1,500 patents for its Sensormatic solutions. Tyco Security / ADT’s Retail Solutions offer a full spectrum of retail security solutions from Electronic Article Surveillance (EAS), Video Surveillance, Remote Viewing, Video Analytics, Intrusion and Fire Monitoring, to more robust solutions encompassing point of sale data mining, building management systems and integrated technologies. 

CASE STUDY

Bestseller is a family-owned clothing company founded in Ringkøbing, Denmark in 1975, by Troels Holch Povlsen. Today, Bestseller employs more than 41,000 people – designing, developing, selling, and marketing Bestseller’s brands. Initially, Bestseller focused on women’s fashion, however, only a few years later, Bestseller introduced the first collections for both men and children. Their clothes and accessories are sold in Europe, the Middle East, China and Canada, mainly through a chain of exclusive stores besides 12,000 multi-brand retail outlets. Today, Bestseller has more than 5,700 stores in 43 countries. Bestseller India has three brands – Vero Moda and Only for women, and men’s brand Jack & Jones.  The women’s accessories brand – Pieces is also available and is sold within Vero Moda and Only stores.

The key issues and solutions

The key issues that Bestseller India faced while chalking out expansion plans in India included pilferage, which affects store profitability. The company realised the advantages of electronic security systems, such as CCTV and EAS, and decided to go in for the best in class solutions.

For Bestseller, Tyco installed fire alarm solutions that comply with the basic requirements of the mall/ high street commercial space. Cameras with appropriate configurations were also installed for a complete view of the shop floor. Sensormatic EAS Systems installed by Tyco has ensured a visual deterrent to theft, reducing the scope of pilferage. Sensormatic Ultra Tags, which work with a higher magnetic gauss detachers, also help to protect the merchandise.

The benefits received

The Sensormatic anti-theft systems, which are deployed at the front gates, are very sleek and fits perfectly with the store design concepts. The CCTV used is static IP based by which all the stores of Bestseller in India can be seen from a particular location in India. Use of these equipments has enhanced the security system and vigilance across Bestseller stores.       

The retail landscape in India has changed over the last decade with the mushrooming of malls and large format retail stores. The awareness of theft, whether it is internal or external,or organised thefts, has increased over the years. Retailers in India are seeing about one and a half to two times more theft than seen globally according to all major studies conducted in this field.   Also there is an increasing interest towards store performance solutions and business intelligence that include tracking people, their movements in the store and the pattern of spending their time inside.

Ramesh Jayaraman, Managing Director - ADT India, a segment of Tyco Fire & Security India Pvt Ltd

Coming in a market which already has established players and still be able to create a place, is what I would say we have been able to do in just more than a year’s time and it brings enormous pride to see the way the brands has been accepted.

Vineet Gautam, Country-Head, Bestseller Retail India