At Bikanervala, quality is the passion and this spirit has lent them a cutting edge to predominate in the segment across the world. Their amazing success story is a subject to study.
In 1950, a large family of traditional halwais (food processors) from the famous city of Bikaner decided to explore business opportunities beyond Rajasthan, its traditional stronghold, and some of them migrated to Delhi. They brought with them a treasure of traditional recipes perfected by their forefathers, exotic ingredients and experience in the art of making sweets and namkeens. The Delhites relished their bikaneri bhujia and rasogollas and they grew to a famous sweetshop in the historic Chandni Chowk. Soon the love and affection of Delhites earned them the name Bikanervala.
The concept of building a brand like Bikanervala came into existence in the early 80s when their first sweet shop was set up in Karol Bagh. Slowly, company started focusing on product with longer shelf life and introduced the concept of packaged sweets and namkeens with the brand name, Bikano, which started its manufacturing unit in New Delhi in the mid 80s.
In 1997, the company planned its brand expansion with a professional approach and started exploring the franchisee business. Today, they are successfully operating 36 outlets in India and abroad and targeting to touch 45 outlets by 2012. Company also introduced the concept of small tuck shops which caters to the institutional areas with the brand name Bikano Chat Cafe in 2005, successfully running 80 outlets under this brand.
Initial growth
Bikanervala was the first to introduce the concept of Sweet Shop cum Veg Family Restaurant, clubbing all the varieties and categories from North Indian delicacies to South Indian cuisine to Chinese and continental dishes all available under one brand “Bikanervala”.
The franchised outlet was opened in the year 1992 in Kathmandu, Nepal. Overcoming the shortcomings of the first franchised outlet by incorporating more procedures, processes and system in the existing infrastructure, company came up with the second franchised outlet in the year 1998. Today, Bikanervala successfully running 20 franchisee outlets.
Success factors
Providing Quality, Freshness and Hygiene at an affordable price under one umbrella helps the company maintaining a strong consumer base, wherein customer gets all the varieties of food under one roof.
To the century old knowledge of making traditional sweets and namkeens, the company has added a modern ingredient technology. Bikano – its packaged products, manufactured to world standard specifications and packed for long shelf life, are popular not only in India but also in the world market. Today, Bikanervala has four most modern manufacturing units in the National Capital Region of Delhi and a wide network of retail outlets in India and abroad. Its products are patronised by a number of multi-national companies, modern hyper markets, CSD network, Indian Railways and airlines. Internationally the company is exporting the packaged product to the US, Canada, the UK, France, Germany, Australia, New Zealand, Singapore, the Middle East and many other countries.
Awards and Accreditations
In the continuation of the company’s progress by innovative blending of heritage and traditional expertise with modern technology, Bikanervala Foods Private Limited has achieved the unique distinction of becoming the first Indian company in this product category to have been granted ISO-9001:2008 certificate, an internationally accepted benchmark in more than 90 countries.
Future plans
Today, the company is focusing more on standardisation, centralisation and automation of the product to reach every corner of the globe maintaining the same quality and standard for all its brands with the help of professional experts.
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