COLOCATION gave the right push

Business Case

As it diversified from being just an online book store to selling other merchandise online, Flipkart felt the need for a highly available and an ‘always on’ IT infrastructure to support its growing business demands. Flipkart had hosted their website initially with a datacenter based in Canada and US. But, as the bulk of its customer base was from India, the latencies were very high affecting the customer experience for visitors on their website. In order to support its growth plans and a growing customer base (mainly from India), Flipkart realised that they needed a managed IT hosting service provider based out of India who could support their growth plans.

Value Proposition

After evaluation, Flipkart decided to partner with Netmagic Solutions for their managed hosting services. “We were growing very fast. We wanted a provider who had the technology spark to support our growth. We found that spark in Netmagic Solutions and so we chose them,” says Amod Malviya, VP - Engineering, Flipkart.com.  Flipkart has taken up more than 110 dedicated servers with firewalls and switches in Netmagic’s datacenter. Although Flipkart manages the IT infrastructure internally, the support and maintenance is taken care of by Netmagic. Flipkart also avails Netmagic’s VAPT services to secure any loopholes in their website which may make the portal vulnerable to security threats.

Solution

Netmagic Solutions provided Flipkart with a bundled service package that included:

More than 110 dedicated servers with firewall and switches in Netmagic’s datacenter

Colocation Services

Vulnerability Assessment and Penetration Testing (VAPT) services to secure any loopholes in its website which may make it vulnerable to hacking and breach of security

24x7x365 network monitoring and support

 Key Takeaways

Netmagic worked in close coordination with Flipkart providing them round the clock support and speedy resolution of issues. Netmagic also advised Flipkart on how they can optimise their IT infrastructure to support their fast-paced growth plan. The association with Netmagic Solutions also helped Flipkart reduce its total cost of operation (TCO) by amortising the hardware costs over a period of three years.

Today, Flipkart is extremely satisfied with Netmagic’s services and plans to take up additional space across Netmagic’s datacenters. They are looking at about 100 more servers in the Chennai datacentre to ensure business continuity for their operations. In the event of disaster, either one datacentre can act as a backup site. The association with Netmagic helped them focus on their business expansion plans.

 Key Benefits

By choosing Netmagic Solutions as managed IT hosting services partner, Flipkart realised the following business benefits:

High availability of IT infrastructure and 99.99% uptime of their e-commerce portal that ensures a consistent customer experience

Round the clock support, maintenance and technical expertise ensures faster turnaround times (TAT) and improved performance levels

A robust and
a scalable IT infrastructure helps support Flipkart’s expansion and growth plans

Reduced TCO as a result of better resource utilisation and amortisation of hardware costs over 3 years

Enhanced portal security through VAPT services secured any loopholes that could make the portal vulnerable to security threats

Flipkart could focus on its strategic business initiatives and explore new avenues for further growth and expansion