Vipera to enter India

Tracking the growth path

Vipera entered the GCC market in 2010 with the first outlets opening in the UAE.  The success in the UAE has already led to partnerships to expand the brand across the Kingdom of Saudi Arabia, Kuwait, Qatar, Bahrain, Lebanon and the Sultanate of Oman.

In the first six months of 2012, Vipera Cosmetics recorded 200% growth in sales in GCC markets and 75% growth in the UAE compared to the same period last year. This scorching pace has been maintained over the two years since the brand was launched in GCC.

In just over two years, since its launch in the GCC, 30 Vipera Cosmetics outlets have been opened. Under the current expansion plan, Vipera will have more than 60 outlets open in the region by end of 2013.

The wide range offerings

Currently, Vipera cosmetics offers over 800 SKUs, which include more than 300 nail polish colours, over 200 eye shadows, more than 125 colours in lipsticks and lipglosses and more than 60 different face powders.

All Vipera Cosmetics products are manufactured in Poland.

The stringent quality check

Vipera Cosmetics has been ISO 9001 certified since the year 2000, thereby ensuring quality excellence in all stages of designing and production of its colour and skin care products. Before any new product is launched, it undergoes careful microbiological and physicochemical analysis for its pH content, heavy metal presence and stability as well as optometric and application tests. None of the products are tested on animals.

Plans ahead

We plan to continue building on our presence across the GCC and are now into an exciting phase of creating more brand awareness through events and targeted marketing campaigns.  Furthermore, we continue to build a rapport with our customers through social media channels.

 VIP Ventures is currently in discussions with potential partners to introduce Vipera Cosmetics in the Far East as well as in Africa.

VIP Ventures is especially excited about launching Vipera Cosmetics in India.  Having studied the market for almost two years, we feel confident that this is the right time to launch the brand under a franchise model.

The proposition of a ‘stand-alone international cosmetics brand’ concept together with a low investment level and high growth potential will, in our opinion, be very attractive to entrepreneurs, particularly women, across the country.