The Malls that have Changed Retailing in India

The development and growth of Greater Noida West has surpassed the growth of Gurgaon when it comes to absorption or sale of residential units and project launches. The place is well connected to cities like Noida, Delhi and Ghaziabad, posing a thriving location where a metro is also proposed through Noida Extension by 2017. Located in the heart of the city, Gaur City Mall offers a perfect place for rejuvenation, business and retail experience and stands just opposite the proposed metro station. Today, the mall retailing scenario in the country has evolved in a big way giving a fillip to organised retailing in the country.

Malls, which were earlier regarded as a place for hangout and entertainment, the target group being a restricted class, now have widened their appeal to Tier III and IV city dwellers too. Nevertheless, in our country, only 40 per cent malls are performing well. The recent survey published by the property advisory firm JLL says, there are 610 operational malls and the region-wise mall penetration is: South India-170 malls, North-150, West-150 and East India has only 100 operational malls.

As per Cushman & Wakefield, the mall penetration of top Indian cities stands at: North (NCR) -88, East (Kolkata) -12, West (Mumbai, Pune, Ahmedabad) -67, South (Bengaluru, Hyderabad, Chennai) -44. Sharing thoughts on the same, Manoj Gaur, Managing Director of Gaursons India said, “With the changing time, malls need to adopt themselves to new kind of empowered consumers who want everything as per their demand and wish. To keep this segment of consumers coming to your mall, the malls need to be really clever to design brand mix and amenities.”

Gaursons India which has a history of chasing excellence in each and every project, since its inception in 1995 has been riding high on the path of success. With a long list of residential projects in Delhi NCR, it is one of the leading builders active in the region.

No doubt, the strong emphasis on quality work has paid rich dividends for the company.“And more than the finances, what matters most to us is the trust we have won from the thousands of families living in our residential projects,” Gaur shared. It goes without saying that under his guidance, Gaursons is aiming for the zenith. But all this has not been a cakewalk for the Gaursons Group since the beginning, and as they say, every long journey begins with small steps, in case of Gaursons, it was the vision of its Group Chairman, B L Gaur, whose far-sighted leadership has taken Gaursons to one success after another. In the process, the Group has executed some really sought after residential projects which have been lapped by its customers.

The imprints of this commitment can be seen in Gaur GreenAvenue, Gaur Heights, Gaur Ganga, Gaur Homes Elegante, Gaur Grandeur and Gaur Gracious at Moradabad. “Undoubtedly, Gaursons has left no stone unturned in giving the best deal to its buyers. It has also resulted in imparting a tremendous brand value. So much so that it won’t be too loud a claim to say that Gaursons has become a synonym for trust in realty,” Gaur shared. Riding high on the trust reposed by its customers and with an ambition to take this even further, Gaursons has aimed its vision to the future and beyond. In this direction, it has come up with a widespread township in one of the most throbbing centres of Delhi NCR, Noida. To be built on a proportion not hitherto seen or heard of, it will amalgamate the most modern lifestyle. “We just don’t make houses; we make abodes where you spend the best part of your life. Our entire approach towards building a residential project is cantered on this approach.”

Speaking about their project, Gaur City Mall in Greater Noida West, which has been launched in 2013, Gaur said the mall is a perfect place for the catchment, serving the needs of everyone - including family, consumers and small to mid-sized companies looking for an appropriate space to start business. Gaur City Mall which is a part of Gaur City Township is also the first allotted township of Greater Noida West which has received completion certificate too. The mall will serve the shopping and entertainment requirements of people living in the areas of Ghaziabad, Noida and Noida Extension. As per Gaur, this mall has received very good responses over the years, and almost all the floors have been booked and decked up with top-notch national and international fashion brands, a hypermarket, kids and adult entertainment zones, three large departmental stores, high end brands’ showrooms, 7- screen multiplex and multi-cuisine restaurants as well.