AN 'EYE' FOR BEAUTY
While beauty may be subjective and totally depend on the ‘eyes of the beholder’, Indian women are way past this and are leaving no stones unturned in enhancing their beauty. And riding this potential market are salon brands, which are increasing in number by the day. However, among the ones with an edge is EyeCatchers, a luxury unisex salon brand founded in 2004. The brand prides in leading the beauty industry in East India with its salons located in Bengaluru, Kolkata, Guwahati and Ahmedabad.
THE USP
“Our underlying philosophy is authenticity and utmost attention to detailing. We are the stalwarts in eastern India when it comes to using luxury brands like Kerastase and Decleor for hair and skincare. Our aim is to provide luxury services at an affordable price,” says Vinay Rungta, Owner, EyeCatchers. It aims to provide its customers with top-notch services and believes that “a happy customer equals 10 new customers”.
Furthermore, EyeCatchers showcases its service offerings and gift vouchers on its website wherein the brand facilitates online booking of services as well. In terms of marketing, the brand engages in ATL and BTL activities, digital media, cross-brand associations, etc. Elaborates Rungta, “In the years to come, we KRISHNAare planning to expand our presence in Tier II and Tier III cities which are witnessing a growing demand.”
GOING NATURAL
India has a rich history of ayurveda and traditional therapies and the mainstream beauty industry is now once again embracing the greener options. “Gone are the makeup-heavy, labour-intensive styles and the trend would demand a simple, clean and natural beauty regimen. In the years to come, we will witness a mass move towards simplicity which will do away with lengthy beauty routines; use of products free from harmful ingredients, use of beauty oils for various purposes and introduction of products that can fight environmental stressors, among others,” shares Rungta.
TRENDS AND THE WAY FORWARD
The beauty services industry has been witnessing an increasing number of international players in the market and the trend, as is its nature, is ever-changing with time. “The market which was earlier women-centric has started concentrating on male grooming. Beauty and spa service providers have started expanding to Tier II and Tier III cities as these markets provide similar potential as their metro counterparts. The growth showcased by the industry has also caught the interest of private equity and venture capital investors who are funding expansion plans of businesses in this segment,” adds Rungta.
Witnessing the growth and in an endeavour to tap the potential market, the existing players in the markets are now adopting the franchisee route for expansion.
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