BEAUTIFULLY YOURS!
One of the oldest aesthetic quality human beings are bestowed with is beauty, but like everything else, beauty too needs to be nurtured and demands investment. More so in today’s times when everyone is so self-conscious about looking their best. Courtesy this, India’s beauty business is not only booming but is expected to triple in the coming years. Luxury being a quintessential part of this segment, brand like Paris De Salon has got an edge over the others. It is a stylish, contemporary unisex salon that boasts using products from brands like Paul Mitchell (US), Dermalogica (US), Seasoul (Australia) and Amazon (US).
A STEP AHEAD
Paris De Salon has and is winning the hearts of thousands through its expertise and dexterity in the hair and beauty space. “We are known for our trendsetting hairstyles and make-up, including bridal and fashion. In fact, the brand stands for offering affordable luxury. The world’s best products, high-end services and a team of professionally qualified stylists and beauticians is what we treasure. We conduct grooming sessions for our employees on a bi-monthly basis to assure that they are on par with the ISO standards,” maintains Santosh Kumar, Managing Director, Paris De Salon.
THE LUXURY FACTOR
While competition is soaring in the segment with metro cities already flooded with endless number of salons, new concepts like home services is posing a challenge. However, Kumar believes that the luxury salon industry is still in its nascent stage. “In the luxury segment there is no competition as it is limited to specific clients, areas and locations. We launched Paris De Salon in the year 2010 when luxury salons existed only within five-star hotels. We opened an ultra-luxury salon spanning 5,000 sq. feet for the niche clientele and topmost HNI clients,” asserts Kumar. The brand is soon opening its doors in cities like Vizag, Vijayawada and Bengaluru.
SPREADING ITS WINGS
Paris De Salon is now on an expansion spree. “We strive to systematically build our brand and invest in major brand marketing and promotional activities through various media platforms such as television, magazines, newspapers and the internet. Sponsorship and corporate tie-ups are some of the other brand-building strategies. Paris De Salon franchise module asks for the minimum royalty fees from the franchise owners making it immensely lucrative,” Kumar reveals.
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