STRATEGIZING A WINNING COMBINATION
It’s not just about shopping. Rather, when Sheth Group built Viviana Mall, the objective was to go beyond the basic aspect of shopping and provide visitors a ‘unique and vivid experience’. The mall therefore takes pride in being India’s first and only mall that also caters to the needs of the visually impaired with its resource centre called XRCVC-Viviana Extension. Says Sunil Shroff, CEO, Viviana Mall, “Our mall has several defining features. We offer a complete mix of Indian as well as international brands and cater to shopping, entertainment, dining and also the rejuvenation requirements of our customers. The best part of course is the Cinepolis, one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people.”
BIGGER AND BETTER
In fact, at Viviana Mall, everything seems bigger than life. For instance, it facilitates parking of 2,400 cars and 800 two wheelers. Additionally, the large food court and the dining area are spread over 40,000 sq. feet. And while the mall lays claim to an excellent tenant mix that services a wide range of consumer preferences, it also understands the need to regularly revamp itself in order to remain relevant.
“Since inception we have been doing some excellent work in areas like computer technology training for the visually impaired, providing placements for people with disabilities, generating manure from food wastage and distributing it free of cost among our customers, etc.,” informs Shroff.
IN TUNE WITH TRENDS
“A customer today has options to compare products online and then purchase physically at a retail outlet. The customer then uses this saved time to spend on leisure activities inside the mall,” he says. Viviana Mall attracts a huge number of footfalls and therefore Shroff and his team work hard to be technologically upgraded at all times. Says Shroff, “Malls need to leverage technology and create multichannel strategies in order to create a fruitful engagement with its customers.”
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