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BoConcept debut in India in 2016, with an investment of approx Rs 16 crore under the leadership of Mr Navin Khanna, Director, Zoe Concepts Pvt Ltd and is currently present in Delhi, Mumbai, Hyderabad.
IndiaMART exploits the latest technologieslike artificial intelligence, machine learning and data analytics to leverage the robust behavioural matchmaking that connects suppliers with relevant buyers and vice versa,
In April 2020, Facebook paid US$5.7bn for a 9.99% stake in India's Reliance Jio Platforms. In July 2020, Google agreed to invest US$4.5bn for 7.7% stake in Jio Platforms.
With this entry of the Myntra Fashion Brands into the region, the company is largely betting on casual wear categories, which form a major portion of the business in its domestic market.