100 Kodak outlets by 2012

Imaging and printing solutions provider, Kodak India plans to open 100 Kodak Express stores in the country over the next two years, with an estimated investment of Rs 15 crore.

“Our main focus will be major metros and tier II cities,” said PN Raghavir, Vice-President-Marketing at Kodak India. Presently, Kodak has 12 such stores in the country.

He pegged the total digital camera market in India at 1.5 million units.

Kodak enjoys a 29 per cent market share in the digicam segment, priced below Rs 10,000, which has been the major driver for its growth in the country