How Consumer Appetite For K-Beauty Regime is Growing in India
How Consumer Appetite For K-Beauty Regime is Growing in India

Pilgrim, an innovative, homegrown D2C beauty and personal care brand that offers native beauty traditions from around the world at the doorstep of consumers has revealed interesting stats on Indians’ love for Korean beauty regimes. 

According to the brand, young consumers, especially women have a growing affinity towards the latest K-beauty ingredient- 24K Gold. In the latest survey conducted by the brand, 40 percent of women expressed their desire to try products with 24K Gold as the key ingredient. 

The data also showed that while rice water holds the top place (47.5 percent) amongst the skincare trends that consumers would want to try, 24K gold is quickly catching up with a 38.6 percent share in consumer preference. The growing wave of K-pop and the Hallyu effect has caused a major uptick in consumers' appetite for Korean beauty regimes. 

In the past 12 months, Pilgrim has witnessed a 388 percent growth in month run rate. Out of this, 75 percent of revenue was driven by their K-beauty range, 25 percent by the French beauty range before their new launch, and their newly launched Spanish beauty range also contributed to 18 percent of the revenue in Q1.

Gagandeep Makkar, Co-founder, and COO, Pilgrim said, “The Korean Beauty regimes have only witnessed an uptick in the past few years. Millennials and Gen Z consumers have a growing appetite for global beauty traditions and are now more than ever willing to invest their time, money, etc., in learning and imbibing these native traditions into their lives.” 

The new 24K Gold range is a result of consumers growing demand to dive deep into Korean beauty secrets. Our previous K-beauty range has witnessed a steady increase in demand not just from metro cities but also from tier-2 markets and we are confident that the trend will continue for the new 24K Gold products,” he added.

Amongst the 24K Gold range, the brand witnessed maximum demand for the 24K Gold Face Serum (38.98 percent). The demand was driven majorly by metropolitan cities - Bengaluru (13 percent), Hyderabad (9 percent) and Delhi (8.5 percent). Meanwhile, the sales for the second most loved product i.e. 24K Gold Facial Mask drove in from Delhi, Bengaluru and Guwahati. Pilgrim has witnessed an Annualized Run Rate of Rs 18 crore within a year of its launch and caters to over 75k consumers pan-India. The brand plans to achieve an Annualized Run Rate of Rs 120 crore by December 2022 with an NPS of 50+ across all ranges.

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[Funding Alert] Urbanic Bags $150 mn to Transform Fashion Industry
[Funding Alert] Urbanic Bags $150 mn to Transform Fashion Industry
 

London-based fashion brand Urbanic, known for its innovative approach to fashion, has closed a $150 million Series C fundraising round, with support from investors including Mirabaud Lifestyle Impact and Innovation Fund from Switzerland, D1 Capital Partners from New York, JAM Fund, and other global investors along with European luxury fashion families. Previous backers such as Nexus Venture Partners and Sequoia Capital have also participated in this round. The funding will be directed towards advancing Urbanic's mission of transforming the fashion sector by harnessing its proprietary AI technology and socially responsible practices across the retail chain.

Urbanic's advanced technology-driven platform utilizes AI and machine learning algorithms, powered by its unique large language model (LLM), to generate fashion designs, AI-generated creative content, and enhance overall supply chain efficiency within the fashion industry.

James Wellwood, a partner at Urbanic based in London said, "Since our inception in 2019, Urbanic has been dedicated to the idea that fashion can be both affordable and socially responsible without compromising on style. We remain committed to leveraging cutting-edge technology and fostering partnerships with manufacturers and suppliers who uphold the highest standards of international labor conditions, prioritizing the well-being of both people and the planet. The support from our investors will significantly accelerate our efforts to introduce new designs and clothing to customers across our global markets."

In alignment with its commitment to social responsibility, Urbanic has launched several initiatives aimed at making a positive impact. One such initiative is the Urbanic Oasis program, developed in collaboration with the NGO Florestas Inteligentes, which aims to plant one million trees in Latin America within the next five years, expanding into more developing countries. Additionally, Urbanic has partnered with the Earth Angels Welfare Foundation to launch a program focused on teaching English to children and youth in economically disadvantaged areas. Moreover, the company is actively involved with Pequeños Hermanos Mexico, a non-profit organization dedicated to providing education to underprivileged children. Urbanic is also exploring the adoption of biodegradable and recycled materials for its packaging to reduce plastic waste and aims to achieve plastic neutrality.

 

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Retail India News: Visage Lines Appoints Durgesh Chugh as Chief Sales Officer for India and Global Markets
Retail India News: Visage Lines Appoints Durgesh Chugh as Chief Sales Officer for India and Global Markets
 

Visage Lines Personal Care Pvt Ltd, the parent company of Bombay Shaving Company and Bombae, has named Durgesh Chugh as their Chief Sales Officer for India and international markets.

Bringing over 25 years of extensive experience in omni-channel marketing and sales operations within the FMCG sector, Durgesh's appointment comes as Bombay Shaving Company aims to expand its offline presence in India and core hair removal categories across more than 1 lakh retail stores.

Before joining Bombay Shaving Company, Durgesh held significant leadership roles at renowned companies such as Colgate Palmolive, Marico Limited, TBO Holidays, and Emami Ltd. During his tenure, he spearheaded innovative sales strategies and business development initiatives, contributing to the sustained growth of prominent Indian brands. His strategic approach to product innovation and tailored go-to-market strategies for diverse geographic regions in India has been instrumental in driving the success for various renowned brands.
 
Durgesh Chugh said, "I'm excited to join Bombay Shaving Company at this stage of its journey. The brand and its innovative approach to established products and categories is loved by the new Indian shopper. Both Bombay Shaving Company and Bombae have done well to achieve significant market and shelf share in tough categories and difficult offline retail environments in a short time. I'm looking forward to working with Shantanu, Deepak and the exceptional team to create strong channel salience for the brand and a long-term roadmap for continuous consumer access and delight.

Deepak Gupta, Co-Founder and COO, Bombay Shaving Company (VLPCPL) said, "We are thrilled to welcome Durgesh to the leadership team and the BSC family. Offline Sales is complex and challenging in India. Durgesh's formidable experience, strategic foresight and strong channel relationships gives us immense confidence as we look to take the brand to 5 crore Indian bathrooms in this next phase of growth. On behalf of the entire team at Bombay Shaving Company, I wish Durgesh the very best in this new journey with us."

 

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Retail India News: Organic World Revolutionizes Personal Care & Hygiene Market with Eco-Friendly Categories
Retail India News: Organic World Revolutionizes Personal Care & Hygiene Market with Eco-Friendly Categories
 

The Organic World (TOW), India's premier destination for organic and natural groceries, has unveiled a groundbreaking expansion in its personal care and hygiene line. In response to a burgeoning demand for sustainable options, TOW has introduced six innovative categories, aiming to revolutionize the way Indians approach daily self-care routines.

The Indian beauty and personal care market soared to a staggering $28.0 billion in 2023, with projections indicating a remarkable growth trajectory, expected to reach $46.6 billion by 2032. This surge is propelled by an escalating consumer preference for natural and organic alternatives, coupled with the increasing prevalence of e-commerce platforms.

Gaurav Manchanda, Founder & MD of The Organic World, expressed his enthusiasm about this pivotal expansion, stating, "Since our inception in 2017, we've witnessed an extraordinary surge in demand for organic and natural products. This expansion into sustainable personal care and hygiene products is a natural progression in our commitment to offering consumers safer, chemical-free choices."

With meticulous attention to consumer insights, TOW has identified six key categories ripe for innovation: diapers, sanitary pads, face tissues, combs, beauty care, and bamboo products. These offerings cater to discerning consumers seeking eco-friendly alternatives without compromising on quality or efficacy.

TOW's latest offerings encompass a diverse range of products, including biodegradable diapers for environmentally conscious parents, eco-friendly sanitary pads, unbleached face tissues, sustainable bamboo combs, and a comprehensive selection of beauty care essentials. These additions align seamlessly with TOW's mission to empower consumers with healthier, sustainable options.

Vandana Kamath, Category Head at The Organic World, emphasized the growing consumer consciousness driving this paradigm shift, stating, "Today's consumers are increasingly mindful of the impact of their choices on personal health and the environment. Our new product line reflects our unwavering commitment to providing accessible, affordable solutions that resonate with consumer values."

All new products will be available both online and in The Organic World stores, with prices ranging from Rs 40 to Rs 3000, ensuring accessibility across diverse consumer segments. With 17 existing stores in Bangalore, TOW plans to expand its footprint across South India through a franchising model, with a target of 100 stores by 2025.

As India's leading Responsible Retailer, TOW continues to champion local brands, SMEs, and women entrepreneurs, providing them with a platform to thrive in a competitive market landscape. With this bold expansion, TOW reaffirms its commitment to shaping a healthier, more sustainable future for consumers across India.

 

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Retail India News: La Pink Diversifies into Body Care Segment with New Shower Gel Collection
Retail India News: La Pink Diversifies into Body Care Segment with New Shower Gel Collection
 

La Pink, a pioneering name in personal care, marks a significant milestone with its foray into the body care domain, unveiling an exquisite range of shower gels. This expansion underscores La Pink's commitment to redefining beauty and skincare in India with innovative, microplastics-free formulations.

Crafted by French experts, La Pink's latest offerings represent a fusion of natural ingredients sourced from France, the USA, and Switzerland. Nitin Jain, Founder of La Pink, emphasized, "Our mission is to spearhead India's skincare revolution by offering products like our White Haldi-infused shower gels, which not only cleanse but deeply hydrate, soothe, and impart a radiant glow."

The Shower Gel Collection features three distinctive variants priced at Rs. 395 each, promising a rejuvenating bathing experience. The Lily Blossom Shower Gel blends Lily and Daisy Flower extracts for serene, nourished skin, while the Tea & Lemon variant invigorates with green tea extracts. Additionally, the Coffee Shower Gel promotes supple, tan-free skin.

Jain highlighted the brand's commitment to sustainability and quality, stating, "Our products are 100 percent free of microplastics, Paraben/Sulphate/SLS-free, Vegan, dermatologically tested, Cruelty-Free, and FDA Approved." La Pink's expansion into body care follows the success of its 78 skincare products, with plans for further diversification across categories in the pipeline.

La Pink's comprehensive range is available online on its official website, Amazon, and Flipkart, as well as in select retail outlets across Madhya Pradesh, Punjab, and Haryana. The brand aims to extend its presence to new markets and regions soon, promising enriching experiences for all.

 

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Retail India News: Livpure Launches Allura with 30-Month Free Maintenance Setting New Industry Benchmark
Retail India News: Livpure Launches Allura with 30-Month Free Maintenance Setting New Industry Benchmark
 

Livpure, a prominent player in India's home and living consumer product sector, has introduced the game-changing Allura range of water purifiers, redefining standards in the market. This innovative range not only offers cutting-edge technology and elegant design but also boasts an unprecedented 30-month free maintenance service, a first in the industry.

Available now on major e-commerce platforms such as Amazon and Flipkart, as well as select Modern Retail Chains, Allura and Allura Premia promise customers unmatched peace of mind with their comprehensive 30-month warranty. Livpure's Managing Director, Rakesh Kaul, emphasized the company's commitment to providing hassle-free solutions to customers, stating, "With Allura, we have combined top-notch aesthetics, cutting-edge technology, and unparalleled convenience to deliver water that is not only 100 percent pure but also comes with the added benefit of hassle-free 30 months of maintenance. One needs to just GET IT, SET IT & FORGET IT!”

The Allura range addresses common challenges faced by households in maintaining water purifiers, offering relief from recurring costs that could total up to Rs. 5000 annually. Both variants, Allura and Allura Premia, come equipped with advanced features including an 8-stage purification process for Allura and 10-stage filtration for Allura Premia, ensuring the purest and healthiest water. With a storage capacity of 7 liters, these models ensure purified water is readily available whenever needed.

Livpure's move aims to make clean drinking water more accessible and affordable to consumers. Alongside their Water as a Service offering, which provides IoT-enabled water purifiers installed at homes for as low as Rs. 399 per month, the introduction of Allura signifies Livpure's dedication to enhancing lives with innovative solutions.

This launch is expected to drive significant sales for Livpure as it expands distribution channels to make the Allura range accessible nationwide in the coming months, revolutionizing the water purification market with its unmatched features and services.

 

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Retail India News: HYPHEN Sets New Standard with Ultra Light Water Sunscreen
Retail India News: HYPHEN Sets New Standard with Ultra Light Water Sunscreen
 

HYPHEN, a collaboration between PEP Technologies and celebrity entrepreneur Kriti Sanon, has launched the Ultra Light Water Sunscreen SPF 50 PA++++ in India. This groundbreaking sunscreen stands out for its unique fluid texture, incorporating advanced UV and Blue Light Protection technologies to simplify sun protection.

In response to growing consumer demand for lightweight sun care products that blend seamlessly into skincare routines, HYPHEN developed the Ultra Light Water Sunscreen SPF 50 PA++++. This innovative formula addresses common issues with traditional sunscreens, offering a lightweight, non-greasy texture that leaves the skin feeling fresh and healthy.

Crafted with 5 percent antioxidants for photodamage protection, 1 percent hyaluronic acid for long-lasting hydration, and additional ingredients like Cica Extracts, Chamomile, and Aloe Vera to soothe and moisturize the skin, this sunscreen offers comprehensive protection and skincare benefits. It is fragrance-free, non-comedogenic, and provides a radiant finish without leaving a white cast.

Kriti Sanon, Co-Founder and Chief Customer Officer at HYPHEN said, “We at HYPHEN are committed to continuous innovation, iteration, and going the extra mile to enhance both our products and the overall experience for our customers. After the success of All I Need Sunscreen and reading some consumer demands for an even lighter sunscreen, we at HYPHEN decided to expand our sunscreen portfolio and developed the Ultra Light Water Sunscreen. It has a one-of-a-kind fluid texture, and I’ve been using the sunscreen for all my shoots lately. I am super excited to see consumer reactions to our new launch!

HYPHEN's dedication to delivering effective skincare solutions is evident in its recent product launches, including the Retinal Reset Serum and a range of Cleansers, which have received positive feedback from consumers. With the introduction of the Ultra Light Water Sunscreen SPF 50 PA++++, HYPHEN reinforces its position as a leader in innovative skincare solutions.

Available on HYPHEN's official website and major e-commerce platforms like Nykaa, Amazon, and Flipkart, the Ultra Light Water Sunscreen SPF 50 PA++++ offers consumers a reliable and lightweight sun protection option for the summer months.

 

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Retail India News: Clinikally Elevates Skincare and Haircare Retail with Luxe Segment
Retail India News: Clinikally Elevates Skincare and Haircare Retail with Luxe Segment
 

Amidst the rising prominence of skincare and wellness, Clinikally, backed by Y-Combinator, introduces ‘Clinikally Luxe’—a luxury skincare and haircare segment. This recent addition follows Clinikally's substantial growth in dermatology, nutrition, and wellness, offering a handpicked selection of premium brands to Indian consumers seeking transformative luxury supported by scientific research.

With Clinikally Luxe, the digital health platform brings exclusive luxury skincare and haircare brands, previously unavailable in India, directly to consumers. Offering cutting-edge solutions not easily found elsewhere, Clinikally Luxe presents an opportunity for customers to elevate their skincare and haircare routines into indulgent rituals.

Arjun Soin, Founder of Clinikally said, “Witnessing Indian consumers embrace premiumization like never before, paved the way for the unique opportunity for Clinikally to add a dedicated luxury platform curated by India's leading dermatologists. Valuing the repeated requests of our esteemed users, Clinikally Luxe’s curated collection is rooted in redefining luxury, evoking a profound sense of serenity and indulgence. We are thrilled to launch India's first premium online destination dedicated to high-end dermatology and nutrition with Clinikally Luxe, something that many of our highest value users have repeatedly asked for us to incorporate.

In a market dominated by generic solutions, Clinikally offers personalized treatment plans featuring indulgent products delivered straight to customers' doorsteps. The Luxe Segment reflects the brand's commitment to providing consumers with access to transformative luxury guided by dermatological expertise.

To enhance the customer experience, Clinikally introduces its invite-only Elite Club Membership, offering omnichannel shopping and dermatological consultations. Leveraging advanced technologies such as chatbot services, prime delivery options, exclusive offers, and early access to new launches, Clinikally ensures a seamless shopping experience for its discerning clientele.

Clinikally's Luxe segment blends luxury with science, catering to sophisticated users who value exclusivity and innovation. Customers gain access to renowned brands like Trilogy, COSRX, IsClinical, Eve Lom, ISDIN, Phillip B, and more, each selected meticulously to meet Clinikally's high standards of quality and authenticity.

Standing out in a competitive market, Clinikally remains committed to offering top-notch products and authenticity. Only brands using pharmaceutical-grade ingredients and meeting rigorous quality standards make it to the Luxe list, ensuring customers receive safe and effective solutions vetted by Clinikally's panel of doctors.

 

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[Funding Alert] Cureskin Bags $20 mn to Enhance Dermatology Access
[Funding Alert] Cureskin Bags $20 mn to Enhance Dermatology Access
 

Cureskin, an AI-powered dermatology platform offering clinically proven skin and hair health solutions, has secured $20 million in Series B funding. Led by HealthQuad, a prominent digital health-focused venture capital fund in India, the round saw participation from existing investors including JSW Ventures, Khosla Ventures, and Sharrp Ventures. This latest funding brings Cureskin's total investment to $26 million, driving its mission to broaden access to quality dermatological care across India.

India faces a significant shortage of qualified dermatologists, leaving many individuals without adequate skin care. Simultaneously, there is a growing demand for dermatological solutions in India, driven by its youthful and ambitious population.

Cureskin aims to address this gap in the market by leveraging AI technology to extend the reach of dermatologists. Through its mobile app, Cureskin has provided treatment to over 1.5 million customers for various skin and hair conditions, including acne, hyperpigmentation, post-acne issues, and hair loss. Notably, over 80 percent of Cureskin's customers reside in Tier II and III cities, highlighting the platform's impact on underserved regions.

Guna Kakulapati, CEO and Co-Founder of Cureskin said, “We are delighted to have earned the backing of HealthQuad alongside our existing partners. This investment reaffirms the growing demand for accessible expertise and quality care to solve skin and hair problems for people in India. These funds will help further enhance our AI capabilities, accelerate our growth, and expand solution offerings. We aim to provide optimal skin and hair health to millions of individuals across the country.

The domestic market is flooded with many beauty and personal care brands making it difficult for consumers to make product choices that are right for their skin and can effectively solve their concerns. Cureskin stands apart by offering dermal-prescribed, continuously monitored, high-efficacy personalized solutions to every consumer at affordable prices.

Dr. Pinak Shrikhande, Managing Director, HealthQuad said, “Lack of qualified dermatologists in Tier lll+ towns and lack of product knowledge leads to ineffective self-treatments. Cureskin is a comprehensive digital-first platform focused on customised skin and hair care treatments solving for the lack of access to dermatologists with a deep AI-led diagnosis while providing high-quality outcome-driven regimens at affordable prices. We are proud to be partners in Cureskin’s journey to create impact as it scales.

"We are excited to be part of Cureskin and are deeply aligned with its vision of creating impact through widening access to qualified dermatological care pan-India. With more than 70 percent of the Company’s users currently coming from Tier lll+ locations, Cureskin is aligned with HealthQuad’s mission of solving the accessibility, affordability and quality issues in healthcare in India. We remain committed to partnering with transformational digital-first companies creating impact for the underserved,” added Charles–Antoine Janssen, Chief Investment Officer, HealthQuad.

JSW Ventures Managing Partner Sachin Tagra said, "The company has demonstrated exemplary execution capabilities. This capital will help the company continue scaling its operations, innovate further on AI development to build a stronger technology moat, and expand its distribution capabilities."

Veda Corporate Advisors acted as Exclusive Advisors to Cureskin for the transaction.

 

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[Funding Alert] Fiona Diamonds Secures Funding for Ethical Jewelry Expansion
[Funding Alert] Fiona Diamonds Secures Funding for Ethical Jewelry Expansion
 

Venture Catalysts has recently spearheaded undisclosed funding in a seed round for eco-friendly lab-grown diamond brand Fiona Diamonds. This investment, led by Venture Catalysts, AC Ventures, Anikarth Ventures, Shantanu Deshpande of Bombay Shaving Company, Eco Brilliance, and Suraj Nalan, marks a significant step forward for Fiona Diamonds in its mission to revolutionize the ethical luxury market.

Founded in the 20XX by Parag Agrawal and Saurabh Agrawal, two visionary entrepreneurs with backgrounds in engineering, Fiona Diamonds sets itself apart by promoting ethical sourcing and sustainability. Their curated selection of exquisite solitaire jewelry crafted with lab-grown diamonds has gained traction among discerning customers who prioritize ethical consumption.

Dr. Apoorva Ranjan Sharma, MD and CEO of Venture Catalysts said, "With a market poised for exponential growth and evolving consumer preferences towards ethical and sustainable options, Fiona Diamonds has been growing at 40 percent year on year with an efficient inventory turn around ratio.  With sentiment of jewelry as an asset class fading away amongst Millenials and and GenZs who are more inclined towards Eco Friendly and Sustainable options for Diamonds, Fiona has a first mover advantage in not only disrupting the traditional diamond industry but also paving the way for a more ethical and transparent future in luxury retail.

With flagship stores in Mumbai, Delhi, and Bangalore, as well as a presence in 10 Shoppers Stop locations across key cities, Fiona Diamonds has emerged as a digital-first brand with a loyal customer base exceeding 10,000.

Parag Agrawal, CEO and Co-Founder of Fiona Diamonds said, "Fiona Diamonds represents a movement towards a more sustainable and inclusive future. With Venture Catalysts' strategic investment, we are poised to accelerate our growth trajectory and establish Fiona Diamonds as a category innovator in the diamond jewelry segment. By leveraging our existing infrastructure and expanding our product offerings, we aim to triple our revenue in the first year, unlocking new avenues of growth and opportunity."

In a market where lab-grown diamonds hold a significant share, Fiona Diamonds capitalizes on this trend, positioning itself as a pioneer in the segment. With the Indian government's support for the lab-grown diamond industry and changing consumer sentiments favoring sustainability, Fiona Diamonds is poised to lead the way in luxury jewelry retailing, both domestically and globally.

 

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Retail India News: Winston India Marks 5x Revenue Surge Post Shark Tank Appearance
Retail India News: Winston India Marks 5x Revenue Surge Post Shark Tank Appearance
 

Winston India, the innovative lifestyle brand, has experienced an impressive fivefold increase in revenue, profit, and sales following its feature on Shark Tank. This remarkable growth underscores the brand's dedication to excellence, strategic foresight, and invaluable mentorship from industry experts.

In the wake of its Shark Tank debut, Winston India has significantly expanded its retail presence across various platforms including Vanity Wagon, Tata 1Mg, Jio Mart, Tira Beauty, Net Mets, Ajio, BlinkIt, and Cred. This expansion has coincided with a substantial rise in the customer base, soaring from 15,000-20,000 customers to an impressive 100,000. Notably, the trimmers and skincare category have emerged as the flagship segment, leading the pack as the best-selling products within the Winston India portfolio.

Himanshu Adhlaka the Co-Founder of Winston India said, “The experience on Shark Tank and the subsequent growth have been nothing short of phenomenal. We are immensely grateful for the mentorship provided by Vineeta and Anupam, their guidance helped us strategise, plan, and network. They not only helped us with better industry insights but also suggested where we should invest, and where we should not. This has been instrumental in guiding us on the right path.

Vineeta Singh, Co-Founder and CEO of Sugar Cosmetics and Investing Shark in Winston India further congratulates the team said, “Congratulations team Winston on 1 year since Shark Tank. It was amazing to collaborate with Winston India and bring the brand from 5 crore to 15 crore, and I am sure 100 crore is not far away. Good Luck!

Anupam Mittal, Founder of Shaadi.com and Investing Shark, Winston India congratulates the team said, “Congratulations Winston India on this epic journey from Shark Tank and beyond. We are very proud to see how much your brand has grown and can't wait to see it dominate the personal care market in the country.

To commemorate this significant milestone and show appreciation to its loyal customer base, Winston India is currently hosting the Winston Shark Tank Sale on its website, offering discounts of up to 70 percent off on Singles, up to Rs 4000 off on combos, and unveiling unlimited hidden freebies.

Looking ahead, Winston India is focused on enhancing customer satisfaction, driving continuous product development, and expanding its presence in the dynamic e-commerce landscape. The brand also anticipates exclusive launches with leading e-commerce platforms, signaling the next phase of Winston India's success journey.

 

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Retail India News: Type Beauty Expands Portfolio with New LASH OUT Mascara Range
Retail India News: Type Beauty Expands Portfolio with New LASH OUT Mascara Range
 

Type Beauty, a high-performance makeup brand, has solidified its position in the safe and inclusive beauty sector, earning recognition as a go-to makeup line in its one-year milestone journey. Recently, the brand introduced a new range of mascaras, named LASH OUT, featuring three distinct variants: Lash Out Lengthening Mascara, designed for maximum length application; Lash Out Volumizing Mascara, crafted for maximum volume application; and Lash Out Curling Mascara, equipped with a C-shaped curling wand for a dramatic, long-lasting curl.

Each mascara variant incorporates a multi-peptide complex and arginine to stimulate lash growth and condition lashes, respectively. The waterproof formula ensures prolonged wear. All the mascaras are available at an MRP of 699 at Type Beauty Inc.

Ananya Kapur, Founder of Type Beauty Inc stated, "Type Beauty Inc. is proud to redefine beauty standards with our revolutionary mascara trio – Lash Out. With potent blends of Multi-Peptide complex and Arginine, our mascaras offer unparalleled length, volume, and curls while nurturing lashes. We're excited to empower individuals to elevate their lash game with confidence and style, especially on Women’s Day. Lash Out is our gift to you, celebrating your beauty."

To unveil the new product line, Type Beauty partnered with Buen Delhi as the venue partner for the "Lash Out Mascaras" range launch. Held on Women’s Day, the event was attended by successful and inspiring women entrepreneurs and the media.

Sagar Garg, Owner of Buen, expressed, "It was a pleasure to host Type Beauty’s Launch at Buen’s. Our team was full of spirits and zeal to make Type’s Launch a huge success. On the occasion of Women's Day, it was a delight to be around such successful and empowered women who are now a leading face in industries. We felt equally motivated and inspired having witnessed the unfolding.

The Women’s Day launch garnered positive feedback from invited established women entrepreneurs, beauty media, and influencers, reaffirming Type’s position as an innovator and its commitment to delivering high-quality beauty solutions.

 

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Retail India News: Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Retail India News: Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
 

Leading direct-to-consumer (D2C) caffeine beverage brand, Bevzilla, has introduced its latest product, The Beauty Coffee, enriched with Marine Collagen, Biotin, and Vitamin E.

Traditionally, beauty and skincare have been linked to topical products and dietary superfoods. However, Bevzilla's Beauty Coffee offers a contemporary approach, integrating beauty benefits into a cup of coffee. Positioned as a luxurious addition to daily routines, this hassle-free coffee provides a touch of indulgence while emphasizing beauty priorities.

Amidst the prevalent coffee culture, Bevzilla introduces a unique consumer-centric beverage featuring Marine Collagen and Biotin, aimed at enhancing skin elasticity and strengthening hair and nails. Seamlessly fitting into busy lifestyles, the coffee maintains rich flavors of Arabica beans while delivering beauty benefits. The distinctive blend of Arabica beans, Marine Collagen, Biotin, and Vitamin E promises radiant skin and stronger hair, differentiating it from conventional beauty products. The Beauty Coffee package comprises 30 sachets.

Divisha Chaudhary, Co-Founder of Bevzilla stated, “The Beauty Coffee caters to those passionate about wellness and skincare. Crafted for individuals who prioritize self-care, our product offers an easy and gratifying means to effortlessly enhance natural beauty. We believe in helping you elevate your daily routine with Beauty Coffee—a near-perfect balance of indulgence and skincare, ensuring each sip is a step towards radiant well-being.

Sanchit Garg, Co-Founder of Bevzilla added, “When formulating Beauty Coffee, we envisioned something more grandiose than just a beverage. We put together a luxurious and indulgent beauty ritual into each sip. We believe that by seamlessly integrating our coffee into your daily routine, consumers can effortlessly elevate their self-care practices with the sufficiency of biotin and collagen. With no compromise on taste, 'Beauty Coffee retains the richness of arabica beans and the inherent beauty benefits of its ingredients. This coffee is your hack to a flavorful skincare practice!

Expressing commitment to growth through flavorful caffeine, Bevzilla aims to make morning caffeine intake healthier and hassle-free. The brand assures that its expertise in the beverage industry converges into a cup of coffee that goes beyond offering a mere caffeine boost.

 

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Retail India News: Earthraga Widens Reach for Sustainable Skincare on Nykaa and Tata CLiQ Palette
Retail India News: Earthraga Widens Reach for Sustainable Skincare on Nykaa and Tata CLiQ Palette
 

Earthraga, a prominent direct-to-consumer brand committed to natural and organic skincare solutions, has strategically expanded its reach by joining two leading online retail platforms, Nykaa and Tata CLiQ Palette. This move aims to enhance accessibility to Earthraga's eco-conscious beauty products for consumers in India actively seeking sustainable skincare options.

The Indian skincare market, currently ranking as the fifth-largest globally, has undergone significant transformation, witnessing a notable surge in indigenous beauty startups providing unique, locally-inspired skincare solutions.

This strategic collaboration signifies Earthraga's dedication to offering sustainable, nature-inspired skincare choices to a broader audience. With an established presence on major e-commerce platforms like Amazon, Flipkart, Vanity Wagon, and Jio Mart, the brand is keen on strengthening its digital footprint to expand its consumer base. By leveraging the convenience and accessibility of e-commerce channels, Earthraga aims to meet the changing preferences of Indian consumers in search of innovative and eco-conscious beauty solutions.

Our collaboration with Nykaa and Tata CLiQ Palette marks an exciting milestone for Earthraga. As we continue our mission to champion sustainable, nature-inspired skincare, we're enthusiastic about empowering more individuals to make conscious choices for themselves and the planet. Our products stand out for their unparalleled botanical extracts and natural formulations, coupled with affordability, ensuring that conscious skincare choices are accessible to all. With a steadfast focus on sustainability and efficacy, we've meticulously crafted a range that delivers results without compromising on ethics or the environment,” said Ganesh Kamath, Co-Founder, Earthraga.

Customers can now explore Earthraga's diverse range of personal and beauty products, characterized by cleanliness, safety, and cruelty-free practices. Free from artificial fragrances and harmful chemicals such as Sulphates, Silicones, and Parabens, these products prioritize both skin well-being and environmental sustainability.

 

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[Funding Alert] Bummer Bags Rs 9.25 cr in Pre-Series A1 Funding for Strategic Expansion
[Funding Alert] Bummer Bags Rs 9.25 cr in Pre-Series A1 Funding for Strategic Expansion
 

Bummer, the contemporary innerwear brand, has successfully raised Rs 9.25 crore in a Pre-Series A1 funding round led by Gruhas Collective Consumer Fund, marking one of their initial investments as a fund. The continued support from Fluid Ventures, an existing investor since December 2022, underscores Bummer's promising growth trajectory.

This funding round plays a crucial role in positioning Bummer as a robust $100 million company within the next 5 years. The focus is on amplifying brand awareness and expanding retail presence into Tier ll, lll, and 4 cities across India, aiming to generate 50 percent of revenues from key cities like Ahmedabad, Indore, Hyderabad, Chandigarh, Bhopal, and Jaipur. With plans to establish a robust marketing foundation and an omnichannel brand presence through offline expansion, Bummer aims to reach EBITDA breakeven within 12 months. The company is actively recruiting seasoned key management personnel (KMPs) to drive expansion into new channels, including offline retail.

While the immediate focus remains on India for the next 24 months, Bummer envisions a global presence, targeting potential markets in Southeast Asia and the Middle East. Global expansion efforts will be approached conservatively, with less than 5 percent of the budget allocated to intermittent pilots in the global market.

Sulay Lavsi, the Founder and CEO of Bummer said, "We're embarking on an elevating chapter for Bummer, and this Pre-Series A1 funding round marks a significant milestone in our journey. The support and leadership from Gruhas Collective Consumer Fund and Fluid Ventures fuel our vision of expanding with a skilled managerial team. We see ourselves as a disruptor of this category in an industry marked by minimal growth and dominated by a few major players for decades. Together, we are committed to propelling the brand’s growth with skilled teams, and a strong trustful brand image and we're set to revolutionize this stagnant category, elevating its fashion appeal along with sustainability."

Abhijeet Pai, Co-founder of Gruhas and General Partner- GCCF said, "Team Bummer has crafted a brand that resonates with the young at heart and comfort first consumer in a rapidly evolving domain: the underwear and loungewear space. Bummer is disrupting the longstanding monopoly held by a handful of players in the men’s underwear Category. We believe that Bummer’s innovative approach, coupled with its quality products and edgy new-age design is perfectly positioned to capture the Gen-Z market. With our first investment from the GCCF fund, we look forward to supporting brands that actively shape the future of their respective industries.

Vijay Subramaniam, Founder and Group CEO of Collective Artists Network said, “At Collective Artists Network, we are committed to being the torchbearers of pop culture in India. Bummer’s approach resonates harmoniously with our ethos, and we firmly believe that the creator economy is poised for explosive growth. We are enthusiastic about contributing to their narrative in the consumer space and shaping the future landscape of creative expression.

With the newly secured funds, Bummer is gearing up for an exciting growth phase, continuing its mission to provide comfortable, sustainable, and fashionable choices to its audiences.

 

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[Funding Alert] Vobble Bags Rs 25 Lakhs Investment on Shark Tank India Season 3
[Funding Alert] Vobble Bags Rs 25 Lakhs Investment on Shark Tank India Season 3
 

Vobble, an audio OTT platform tailored for children aged 4-12, recently made waves on Season 3 of Shark Tank India, securing a significant investment of Rs 25 lakhs from Namita Thapar, the Executive Director of Emcure Pharmaceuticals and a prominent business leader.

In 2022, faced with the challenges posed by the COVID-19 pandemic, mothers Neha Sharma and Sowmya Jagannath transformed their concerns about increasing screen time for children into Vobble. Positioned as India’s inaugural child-centric immersive audio platform, Vobble goes beyond being a business—it's a heartfelt response to the parental predicament.

Vobble's content, produced in-house, offers a diverse range of original stories, podcasts, news, and music tailored exclusively for young audiences. Ensuring engagement and age-appropriate material, the platform provides a secure child-centric environment that is regularly updated. Collaborations with esteemed publishers like HarperCollins, Scholastic, and Amar Chitra Katha underscore the quality and reliability of Vobble's offerings.

More than just entertainment, Vobble fosters positive life habits and learning skills through its content. The platform's news and quiz-based podcasts captivate and inform, broadening young minds. The music selection includes habit-forming songs, such as bedtime affirmations and routines for daily activities like brushing teeth. Furthermore, many of the heartwarming story series aim to cultivate emotional intelligence and values.

Neha Sharma, Co-Founder and CEO of Vobble said, "Namita Thapar's enthusiasm for Vobble is a wonderful endorsement of our mission to provide screen-free alternatives for children worldwide. We would like to become a global audio powerhouse in kids audio content and this is only the beginning!"

Sowmya Jagannath, Co-Founder and CPO of Vobble said, “At Vobble, we are passionate about building products that kids will love and parents will trust. We are using new age technologies in a safe way to personalize content for children. By building Vobble along with communities and children we want to create the best possible Kids’ audio experience.

Parents eager to introduce their children to the world of audio immersion can opt for a Vobble starter pack, featuring a 3-month or 6-month subscription priced at Rs 2900 or Rs 3500, respectively. Each pack includes a subscription to the Vobble app, kid-safe headphones, and stimulating activity books. For those preferring digital-only options, Vobble offers subscription plans starting at just Rs 250/month.

 

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[Funding Alert] Venture Catalysts Leads $400,000 Funding for FreeStand
[Funding Alert] Venture Catalysts Leads $400,000 Funding for FreeStand
 

Venture Catalysts spearheaded a $400,000 funding in a Seed round for FreeStand, a B2B marketing platform revolutionizing targeted and measurable product sampling campaigns for leading Indian FMCG enterprises. The funding round, led by Venture Catalysts and Nocking Point Advisors, included participation from IIM-Calcutta Innovation Park, SucSEED Indovation, and strategic angel investors Guneet Singh and Varun Singh Hooda.

Co-founded by Sneh Soni, Kavach Chandra, and Konark Sharma, FreeStand simplifies the execution of product sampling campaigns for FMCG brands by organizing and providing hundreds of sampling channels. This ensures that product samples reach the right end customer while offering brands a unique dashboard for measuring campaign performance.

The platform has gained traction among major FMCG players like HUL, Nestle, Reckitt Benckiser, L’Oreal, Nivea, Piramal Healthcare, Cipla Health, and Emami, showcasing the efficiency of its standardized sampling experience and accurate calculation of ROIs.

Dr. Apoorva Ranjan Sharma, MD and CEO of Venture Catalysts said, “We are thrilled to announce our investment in FreeStand. As per various industry sources, in India, an estimated 20,000 products are sampled annually. With each brand distributing an average 300,000 samples across online and offline sales channels, this market is expected to grow to $1.5 billion - $3 billion by 2027 and this allows FreeStand’s innovative platform to emerge as a game-changer, offering a seamless and data-driven approach to executing sampling campaigns.” 

FreeStand's capabilities extend across multiple channels like Ad-Networks, E-Commerce, and QuickCommerce. With the new capital, the company plans to expand its offerings to include event and retail sampling channels and leverage AI to enhance and simplify the product experience for FMCG marketers.

Konark Sharma, Co-Founder and CEO of FreeStand shared, “FreeStand’s tech supercharges what FMCG brands can accomplish with product sampling. Brands today can utilise the FreeStand platform to sample across multiple channels like Ad-Networks, E-Commerce and Quick Commerce, with the help of this capital we will be expanding our offering to include event and retail sampling channels. We will also be leveraging AI capabilities to enhance and further simplify our product experience for FMCG marketers.

Sneh Soni, Co-Founder and Head of Business Operations at FreeStand further added, “Setting up a sampling campaign takes at least 20-30 days for an FMCG brand today, with the help of the FreeStand platform, brands are now able to find the right sampling channel/partner in less than 3 minutes. We’re excited to have the backing of Vcats, and Nocking Point in this round, and this capital will help us further expand our data and integrations with various sampling channel partners to enable FMCG brands to gain a greater ROI from their sampling campaigns.” 

Kavach Chandra, CTO and Co-Founder said, “Sampling, today is one of the most effective ways of getting your product to the right consumer. Tech allows us to capture and encapsulate the scale of all that is possible with this marketing activity and with this capital, we will unlock new and higher levels of scale, bringing intelligence to the entire ecosystem of sampling for all the stakeholders involved.

With achievements making it a trusted platform for Fortune 500 enterprises like Hindustan Unilever, Loreal, Nestle, and Reckitt Benckiser, FreeStand continues to provide targeted and data-driven sampling capabilities through both online and offline platforms, including Swiggy, Flipkart, Zepto, Meta Platforms, modern retail chains, and other channels.

 

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Retail India News: The Organic World Expands Personal Care and Hygiene Range
Retail India News: The Organic World Expands Personal Care and Hygiene Range
 

India's largest organic and natural grocery retailer, The Organic World (TOW), is enhancing its personal care and hygiene product offerings by introducing six new categories. Focused on addressing the market demand for sustainable options, TOW aims to provide Indian consumers with environmentally friendly, biodegradable, and chemical-free choices in their everyday personal care routines.

The beauty and personal care market in India, reaching $ 28.0 billion in 2023, is expected to grow to $ 46.6 billion by 2032, showcasing a CAGR of 5.6 percent. Driven by increasing consumer preference for natural and organic products, as well as the widespread use of e-commerce platforms, this growth trend presents a significant market opportunity.

As a pioneering player in this sector, TOW has been encouraging Indian consumers to make conscious choices in food, personal care, and home care products, free from harmful chemicals. Through thorough customer research, TOW identified six product categories with substantial unmet needs: diapers, sanitary pads, face tissues, combs, beauty care, and bamboo products.

TOW's latest product offerings respond directly to these unmet needs, providing biodegradable and eco-friendly diapers, environmentally friendly sanitary pads, unbleached and gentle face tissues, sustainable bamboo combs, and a range of bamboo products, including 100 percent biodegradable toothbrushes and beauty care essentials like lipsticks, eyeliner, and face packs.

Gaurav Manchanda, Founder and MD, The Organic World said, “Since we started our first store in JP Nagar, Bengaluru, in 2017, there has been a remarkable evolution in the demand for organic and natural products. The acceleration in demand is not just happening at individual stores, but at the industry level, making it a key trend. In terms of personal care and hygiene products, the demand is palpable today, with the increasing shift towards sustainability and the rising awareness of harmful chemicals in daily-use products. TOW plans to add 200 more products in this category over the next two years.

TOW currently offers over 100 natural and organic products in the personal care and hygiene category, ranging from shampoos, soaps, and hair colors to toothpaste, skincare, and kitchen essentials. As a Responsible Retailer, TOW exclusively partners with brands sharing its vision for chemical-free products. The company actively supports local brands, SMEs, and women entrepreneurs, providing them with a platform to compete against larger retailers.

Vandana Kamath - Category Head, The Organic World noted, “Consumers today are becoming more conscious of the impact of their choices on their health as well as that of the environment. There is a growing focus on sustainability, with consumers opting for natural and organic products that are eco-friendly and promote ethical practices. At TOW, we strive to make better choices that align with our consumer values and contribute to a healthier planet, more accessible and affordable. Our new products in the personal care and hygiene category are a reflection of our unwavering commitment to our consumers.” All the new products will be available online as well in The Organic World stores. The average price range of the products in this category ranges from Rs 40 to Rs 3000." 

All new products will be available both online and in The Organic World stores, with prices ranging from Rs 40 to Rs 3000. TOW presently operates 17 stores in Bengaluru, offering a range of 2000+ products across food, grocery, personal care, and home care, all free from harmful chemicals. The company's ambitious expansion plans involve reaching 100 stores through the franchise model, expanding its footprint across South India by the end of 2025.

 

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Retail India News: Harley's Corner Elevates Dog Nutrition Options for Indian Pet Owners
Retail India News: Harley's Corner Elevates Dog Nutrition Options for Indian Pet Owners
 

Harley's Corner, an innovative brand offering 100 percent preservative-free wet dog food, announces the launch of two new product categories in India, a first for home-grown brands in the country. The new offerings include Puppy Food and Therapeutic Food, expanding the brand's range to meet diverse canine nutritional needs.

The Puppy Food range features specially crafted recipes to support the optimal growth and development of young puppies, providing essential nutrients often lacking in traditional dog food options. 

Alongside the Puppy Food line, Harley's Corner introduces the groundbreaking Therapeutic Food category, addressing specific health concerns and dietary requirements of dogs. The range includes formulas for gastrointestinal health, mobility and joint support, hypoallergenic needs, renal health, and weight management, offering comprehensive solutions for pet parents.

Ishmeet Singh Chandiok, the visionary Founder of Harley's Corner and India’s first Dog chef, expresses enthusiasm for the new product categories, emphasizing the brand's commitment to providing premium options for pet parents. The introduction of Puppy Food and Therapeutic Food reflects Harley's Corner's dedication to offering nutritious and convenient meal solutions for dogs at every life stage.

Committed to using only the highest quality human-grade ingredients, Harley's Corner ensures dogs receive optimal nutrition tailored to their needs. The availability of Puppy Food and Therapeutic Food for pre-order on the Harley's Corner website marks a significant milestone in the brand's mission to lead the pet food industry by providing nourishing meal solutions for dogs of all ages, breeds, and health conditions.

 

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[Funding Alert] Mokobara Bags $12 mn in Series B Funding Led by Peak XV Partners
[Funding Alert] Mokobara Bags $12 mn in Series B Funding Led by Peak XV Partners
 

Bengaluru-based Direct-to-Consumer (D2C) luggage brand, Mokobara, has successfully raised $12 million or Rs 100 crore in its Series B funding round, marking its first funding endeavor in 2024. The round was spearheaded by Peak XV Partners (formerly Sequoia Capital India), with participation from existing investors Sauce VC and Saama Capital.

Mokobara's regulatory filings reveal that the company issued 4,183 Series B compulsory convertible preference shares (CCPS) at an issue price of Rs 2,39,110.51 per share, generating Rs 100 crore. Peak XV Partners led the round with Rs 78.26 crore, while Sauce VC and Saama Capital contributed Rs 15.47 crore and Rs 6.29 crore, respectively.

According to a report, Mokobara is now valued at around Rs 700 crore or $84.5 million (post-money), having raised a total of $23.6 million to date. Before this Series B funding, the company secured $3.6 million in October 2023 from Saama Capital, Sauce VC, and Alteria Capital. Founded in 2020 by former Urban Ladder executives Sangeet Agrawal and Navin Parwal, Mokobara specializes in a diverse range of travel accessories, including wallets, travel bags, kits, and sling bags.

Following the allotment of the Series B round, Peak XV Partners now holds 11.18 percent shares, while Saama Capital and Sauce VC possess 14.32 percent and 19.41 percent stakes in the company, respectively. Mokobara reported a substantial increase in revenue from operations, reaching Rs 53.27 crore during FY23, marking a 4.4X surge from Rs 12.18 crore in FY22. However, according to TheKredible, its losses also witnessed an increase, rising by 78.5% to Rs 8.21 crore in FY23 compared to Rs 4.6 crore in FY22.

 

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Retail India News: Zoya Elevates Personal Style with 'A Love Affair' Series
Retail India News: Zoya Elevates Personal Style with 'A Love Affair' Series
 

Zoya introduced the "A Love Affair with Yourself" collection, offering rare symbols of self-love that transcend time and embody the spirit of the Zoya woman. With a focus on meaningful connections between jewelry and the wearer, Zoya's latest campaign elevates the enduring love affair a woman has with herself.

According to Amanpreet Ahluwalia, Business Head, Zoya, each jewelry piece narrates a powerful story of awakening feminine elements, serving as a talisman of self-acceptance and a gesture of self-love. The campaign acknowledges the woman's celebration of her journey, embracing strength, individuality, and fostering a deep connection with herself.

The collection reflects the Zoya woman's infinite femininity through exquisite creations, with the highest standards of craftsmanship at the core of each piece. Notable among them is the "Aeterna" collection, featuring a pink amethyst inspired by platonic solids atop a diamond-studded ring, symbolizing an ocean of feminine energy drawing inspiration from the 'Flower of Life.'

The "Eternal Secret of Life" piece converges sacred symbols of creation, where a custom-cut pink amethyst holds the eternal bloom of the flower of life in rose gold, surrounded by clear baguette diamonds forming the ancient Vesica Piscis.

In the "Refractions of the Infinite" necklace, design and craftsmanship unite to present a golden symbol of the flower of life, intricately crafted behind a custom-cut pink amethyst in rose gold. The vesica piscis on the precipice of a fractal is adorned with brilliant cut diamonds, creating everlasting symmetry.

"My Embrace Bangle" stands as an iconic symbol of self-acceptance, celebrating the entirety of an individual. The seamless union of two precious metals translates the joy of embracing oneself just as they are.

The "Scarlet Macaw Necklace" captures the vibrancy of the scarlet macaw's plumes, featuring a turquoise stone with rows of sapphires, rubies, and diamonds in shifting hues, symbolizing the strength and brilliance akin to the Scarlet Macaw's feathers. The collection reflects Zoya's commitment to providing timeless jewelry pieces that resonate with self-expression and individuality.

 

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Retail India News: UK-based Nature Spell Brings Sustainable Skincare to India
Retail India News: UK-based Nature Spell Brings Sustainable Skincare to India
 

Nature Spell has officially launched its product line in India, offering customers access to high-quality natural extracts and potent actives sourced sustainably from around the globe and manufactured in the UK.

Renowned for its premium formulations suitable for all skin and hair types, Nature Spell introduces over 100 products to the Indian market, including the highly acclaimed Rosemary Hair Oil, known for its exceptional hair benefits, and the Growth Complex Hair Growth Range, which harnesses the potency of Indian herbs for healthy hair growth.

Sunny Gandhi, Co-Founder said, “We noticed a gap in the market for products that were not just effective but also sustainable, clean, and most importantly, transparent. This realization led us to the concept of blending the richness of earth's natural goodness with the efficacy of modern high-performance based active ingredients and as a result, build effective products suitable for all hair and skin types.

Nature Spell's skincare collection boasts efficient formulations suitable for all skin concerns, combining natural extracts, powerful active ingredients, and pre-diluted cold-pressed oils. From facial cleansers to moisturizers and treatments, the range promotes overall skin health and is cruelty-free, with 90% of the products being vegan.

With complete control over the manufacturing process, from ingredient sourcing to packaging design, Nature Spell ensures the highest quality in both product formulation and presentation, capturing customer attention with aesthetically pleasing and eco-friendly packaging.

The brand's entry into the Indian market signifies a shift in the beauty industry, offering a wide range of effective and scientifically backed natural products tailored to diverse skin types. Nature Spell debuts with 22 SKUs in hair, skin, and body care, with plans to introduce an additional 80 SKUs shortly.

Customers can explore Nature Spell's inclusive product range on its Shopify store naturespell.in and major e-commerce platforms like Nykaa, Amazon, Myntra, and Flipkart. Retail availability will also commence soon, providing customers with convenient access to the brand's sustainable beauty offerings.

 

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Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations
Retail India News: Beyoung Join Hands with GoKwik to Optimize Cash on Delivery Operations
 

Beyoung, the brand committed to offering trendy yet affordable fashion, has successfully generated revenue exceeding Rs 250 crore in its direct-to-consumer (D2C) journey. In a move to fortify its digital presence across India, Beyoung has entered a strategic partnership with GoKwik, aiming to extend its Cash on Delivery (COD) reach and minimize Return to Origin (RTO) losses.

At our core, we are a real Bharat brand that wants to ensure fashion is affordable and accessible to Tier II, III and IV cities of India. Cash on delivery remains a preferred choice for many across India, and with GoKwik's expertise, we aim to deepen our COD footprints, without worrying about the RTO losses. By utilising their advanced risk intelligence-based solutions, we hope to reach diverse consumer segments, further enhance our Gross Merchandise Value (GMV), and effectively manage challenges related to COD orders,” said Shivam Soni, Founder, Beyoung.

Return to Origin, a phenomenon where COD orders are canceled in transit and returned to the warehouse before delivery, poses additional costs to brands. These include reverse logistics expenses, packaging wastage, and product damage, impacting the overall bottom line. In India, over 60 percent of orders are completed using COD, with up to 40 percent of these orders experiencing RTO, a figure that can be higher in the fashion category.

GoKwik, renowned for its data-driven intelligence solutions, analyzes shopper behavior across 200+ parameters to help brands increase their COD Gross Merchandise Value (GMV) while significantly reducing RTO instances. In the previous year alone, GoKwik's solutions contributed to saving Rs 130 crore in RTO losses for several D2C brands.

"Beyoung is one of the brands that has showcased the true spirit of vision coupled with execution. In a short time, they have grown to become one of the most preferred brands amongst younger generations of our country. We are all geared up to ensure we support them in the next phase of their accelerated growth journey,” said Chirag Taneja, Co-Founder and CEO, GoKwik

In recent years, Beyoung has amassed over 1.5 million customers, successfully delivering more than 20 lakh orders. This strategic partnership with GoKwik aims to further enhance Beyoung's operational efficiency and strengthen its position in the Indian retail landscape.

 

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Retail India News: Fix My Curl Debuts Hair Mists Tailored for Haircare in India
Retail India News: Fix My Curl Debuts Hair Mists Tailored for Haircare in India
 

Fix My Curl has introduced a new line of hair mists, catering specifically to curly and textured hair in the Indian market. The brand's commitment to addressing unique hair care needs is evident in the launch of three variants—Warm Vanilla, Floral Bouquet, and Crystal Aqua—each promising a delightful olfactory experience for diverse moods and occasions.

Starting at an affordable price of Rs 500 per bottle, the hair mists offer a touch of luxury without breaking the bank. Warm Vanilla, with its notes of brown sugar, vanilla, and musk, evokes the essence of a birthday celebration, while Floral Bouquet takes you on a journey through springtime with scents of rose, bergamot, orchid patchouli, and African orange flower. Crystal Aqua, a lush blend of sea salt, mandarin orange, and ginger, brings a refreshing beach vibe to your hair routine.

Anshita Mehrotra, Founder of Fix My Curls shared, "At Fix My Curls, we're always aiming to make your hair care experience as fun, easy, and affordable as possible! Our hair mists are a new addition to your daily routine, and it smells oh so good. These are easy on the nose, and have been tested for almost 8 months before we launched them, making sure you'd love the scents as much as we do! One for every occasion possible."

The hair mists, in addition to their captivating scents, are formulated with alcohol-free ingredients, making them scalp-friendly and suitable for all age groups. Designed for ease of use, they are travel-friendly and can be applied post-shower or during styling on wet hair, enhancing scent absorption. Lasting up to 3 hours per wear, these hair mists from Fix My Curls elevate the haircare routine with a focus on fragrance enhancement.

 

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Retail India News: Yoho Shakes Up Indian Sneaker Scene with Blinc
Retail India News: Yoho Shakes Up Indian Sneaker Scene with Blinc
 

Yoho, a D2C brand renowned for its comfortable footwear, has launched India's first-ever hands-free sneakers - Blinc. Available in various colors, including four for men and nine for women, Blinc seamlessly blends style with functionality, ensuring every step is a testament to comfort and convenience. Priced at Rs 4199, users can purchase Blinc at a special introductory launch price of Rs 2,899 from Yoho’s website and leading e-commerce platforms like Amazon, Myntra, Flipkart, and more.

Blinc caters to individuals who seek trendsetting designs without compromising on comfort. Its hands-free mechanism (SpringEaseTM) and elastic quick-wear laces, paired with a lightweight EVA sole, guarantee effortless travel and unparalleled comfort – making it the ultimate choice for those constantly moving. The sneakers, with minimal design and great looks, are a perfect fit for college students, corporate professionals, travelers, and anyone seeking great looks, comfort, and convenience from their footwear.

Prateek Singhal, Co-Founder, Yoho stated, “We saw that there are many aspects in daily life where one prefers footwear that can be put on quickly. While there are many options for that in open footwear, when it comes to closed footwear, even the easy footwear or slip-ons need some kind of adjusting with hands to put on the shoes. Besides, the slip-ons in the market aren’t really that great when it comes to looks. And now with Blinc, after testing countless prototypes, we are ready to offer a hands-free experience like no other."

Ahmad Hushsham, Co-Founder of Yoho, said, “Those who look out for a quick breather after long office hours or road trips will love the comfort and simplicity of Blinc. Slipping them on and off is as effortless as taking a moment to relax. It's almost as if they were custom-made, keeping the shoe-off habits or the love to stay barefoot at home in mind!"

Recognized for its fashionable and orthopedically engineered footwear, Yoho revolutionizes the industry by introducing a seamlessly integrated experience with its hands-free mechanism. Yoho has also engineered a special Footpharma sole in all of its footwear that offers proper gait and posture to the body. Even the slippers offered by the brand feature arch support are already a big hit amongst consumers. The company also offers footwear in big sizes (Size 12-15) catering to the needs of consumers that require big-size footwear.

The company till now has sold over 3 Lac+ footwear across 46 categories across states. Planning to expand its product lineup from 46 to 100 styles, featuring an array of color combinations, the company is eager to introduce some of the most innovative footwear options to the Indian market, making comfort and style accessible to everyone, from college-goers to veterans Additionally, Yoho has also made its mark in brick-and-mortar retail stores, and has entered offline outlets starting October 2023, backed by strong interest from large-format retail chains. The company further aims to use AI-powered manufacturing solutions and capture a piece of the $13.49 billion Indian footwear industry.

 

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Retail India News: UNIREC Highlights Sustainable Fashion at Bharat Tex - 2024
Retail India News: UNIREC Highlights Sustainable Fashion at Bharat Tex - 2024
 

UNIREC has announced its participation in Bharat Tex - 2024, a significant event in India's textile industry. This event, driven by Prime Minister Modi's 5F Vision, focuses on a comprehensive farm-to-foreign approach in the textile supply chain, involving fiber, fabric, and fashion.

Known for its commitment to sustainable practices, UNIREC, a pioneering fashion-conscious brand, stands out by manufacturing all its clothing from recycled plastic bottles. Each garment produced by UNIREC contributes to the recycling of 10/12 PET bottles, effectively diverting plastic waste from landfills. Following the Global Recycled Standard (GRS), UNIREC ensures its fabrics meet the highest standards of recycled material, aligning with the overall focus on sustainability at Bharat Tex - 2024.

The UNIREC exhibit at Bharat Tex - 2024 not only showcases the brand's dedication to sustainability but also emphasizes its contribution to India's global textile prowess. The event, featuring over 65 knowledge sessions and more than 100 global panelists, serves as a platform for UNIREC to engage in discussions on critical issues in the textile sector.

Kapil Bhatia, CEO and Founder of UNIREC stated, "At UNIREC, we believe that fashion should not only reflect style but also embody responsibility. Our participation in Bharat Tex - 2024 is a testament to our unwavering commitment to sustainable practices and environmental consciousness. By transforming recycled plastic bottles into stylish garments, we are fostering a movement towards a greener future."

UNIREC's garments, made from recycled fabrics, play a vital role in reducing carbon emissions by 30-40 percent, contributing significantly to the fight against climate change. Additionally, the brand's dedication to sustainability extends to its unique seed paper tags accompanying each garment, encouraging consumers to plant and grow them, further fostering environmental consciousness.

As UNIREC participates in Bharat Tex - 2024, it reaffirms its commitment to the twin pillars of trade and investment while showcasing India's prowess in the textiles sector. The brand invites visitors to explore its sustainable and stylish offerings at the exhibition, urging individuals to join the movement towards a greener and more responsible fashion industry in India.

 

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[Funding Alert] Beautywise Secures Rs 6.5 Cr to Drive Retail Growth and Innovation
[Funding Alert] Beautywise Secures Rs 6.5 Cr to Drive Retail Growth and Innovation
 

Indian beauty and wellness brand, Beautywise, has successfully concluded its first funding round, securing a significant Rs 6.5 crore. The brand, which already boasts a strong retail presence in over 500 pharmacies and enjoys endorsements from more than 150 Skin Clinics across India, witnessed a successful funding round led by AC Ventures, co-led by Fluid Ventures, Real-Time Angel Fund (RTAF), and GSF. The strategic investment from Associated Capsule Group (ACG), a leading provider of integrated solutions for pharmaceutical and nutraceutical industries, further underscores Beautywise's growth vision.

The funding, skillfully managed by Capinity Partners, is earmarked for introducing groundbreaking products in the beauty and wellness sector, expanding the team, and strengthening Beautywise's retail footprint globally. Noteworthy is Beautywise's recognition with the Estée Lauder Beauty and You award in November 2023.

Anousha Chauhan, Founder of Beautywise said, "Through Beautywise Supplements, we're pioneering a movement towards trust and transparency in nutrition. This fundraise represents a pivotal step towards realizing our vision of empowering individuals to achieve their authentic beauty and wellness through our dermatology-led, results-driven formulations."

Shreyansh Chauhan, Founder and CEO of Beautywise said, "This funding will enable us to continue developing revolutionary products and to expand our team and retail presence. It will also be used to involve conducting market research, establishing distribution networks, and implementing promotional activities to effectively reach a wider audience and solidify Beautywise's presence in the global market."

Beyond product innovation, the funds will facilitate Beautywise's retail strategy aligned with the growing Beauty Retail, Aesthetic Dermatology Clinics, and premium salons. The surge in online supplement sales, particularly in the Direct-to-Consumer (D2C) sector, has prompted the exploration of a Business-to-Direct-to-Consumer (B2D2C) platform. This innovative approach aims to onboard dermatologists, nutritionists, and beauty professionals, providing various benefits to enhance their offerings and better serve consumers. The company also plans to utilize the funding to expand its presence in the USA, Middle East, and European markets.

 

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Retail India News: Afforest Green Beauty Disrupts Skincare Space with Jackfruit Innovation
Retail India News: Afforest Green Beauty Disrupts Skincare Space with Jackfruit Innovation
 

Bengaluru-based beauty brand Afforest Green Beauty has introduced India's inaugural Jackfruit Skincare Range, marking a pivotal moment in the brand's dedication to innovative skincare solutions rooted in exotic forest ingredients.

Inspired by the lush green landscapes and healing properties of forests, Afforest Green Beauty specializes in harnessing the potential of natural elements to refresh and rejuvenate the skin. The brand's inception was fueled by a profound admiration for the natural beauty of Coorg, often dubbed the mini-Scotland of India, renowned for its stunning scenery and abundant flora.

Yukta, CEO and Co-Founder, Afforest Green Beauty shared, "Each product is carefully formulated with extracts from plants, herbs, and high-performing plant-based alternative extracts. We do not use any byproduct of animals in our products. We believe that skincare should be accessible to everyone, regardless of skin type, tone, or background."

The Jackfruit Skincare Range is the latest addition to Afforest's portfolio, addressing pigmentation and hyperpigmentation concerns. Infused with vitamin C-rich jackfruit extracts that boost collagen production and vitamin A to combat signs of aging, the range includes a foaming cleanser, gel crème moisturizer, under-eye crème, and bedtime serum, all featuring science-backed botanical extracts for optimal effectiveness.

"As we navigate the road ahead, we will continue to uphold our values of authenticity, transparency, and integrity, ensuring that every product we create reflects our unwavering commitment towards excellence and the environment," said Yukta.

Afforest Green Beauty gained acclaim for its innovative Green Coffee range, propelling the brand to explore more exotic forest ingredients, leading to the development of the Jackfruit Skincare Range.

"Our journey is a testament to the transformative power of perseverance and passion," added Yukta.

With the launch of the Jackfruit Skincare Range, Afforest Green Beauty continues to redefine skincare innovation, offering a fusion of science-backed formulations and exotic forest ingredients to promote healthy, radiant skin.

As a bootstrapped company, Afforest is a meticulously crafted skincare brand with a mission to unveil the timeless secrets of vegan beauty. Inspired by a profound love for forests, it aims to bring the enchanting allure of nature to customers, providing skincare solutions high on efficacy and low on environmental impact. The collection harnesses the power of nature-rich ingredients and clinically proven activities, delivering transformative results while honoring its commitment to sustainability and authenticity.
 

 

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Retail India News: Beyoung Gains Strategic Investment from Abu Dhabi Royals for Global Retail Growth
Retail India News: Beyoung Gains Strategic Investment from Abu Dhabi Royals for Global Retail Growth
 

In a significant development, Beyoung, a prominent Indian D2C fashion brand, has secured a strategic investment from The Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan. This investment not only marks a financial endorsement but also underscores Beyoung's global potential, with plans to launch over 300 stores worldwide in the next three years.

The Royal family's notable investments across diverse sectors, including real estate, retail, genomics, and deeptech, position this strategic investment as a pivotal moment for Beyoung. This backing aims to fuel the startup's omnichannel presence globally, with a particular emphasis on reaching tier II and tier III cities internationally.

His Excellency Zulfiquar Ghadiyali, Executive Director - Private Office of Highness Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan, expressed confidence in Beyoung's strategic focus and its potential to become a global fashion leader. The investment aligns with their long-term vision of supporting the Indian apparel industry and fostering the creation of international brands.

In response, Shivam Soni, Founder and CEO of Beyoung, acknowledged the significance of the strategic investment, emphasizing the brand's roots in a small town and the importance of reaching diverse regions. Partnering with the Abu Dhabi royal family not only opens doors to the GCC and MENA regions but also lays the foundation for a comprehensive global expansion strategy.

Co-founders Shivani Soni and Sakshi Soni conveyed their excitement about the future, emphasizing a commitment to innovation, expansion in offline stores, and continued success with the Abu Dhabi royal family's invaluable support.

Hussain Gheewala and Yatish Shrimali, active in the East African region, highlighted their enthusiasm for the partnership, recognizing the potential of the African market. They expressed eagerness to develop business in the region, anticipating that this collaboration will propel Beyoung to new heights globally.

With this strategic investment, Beyoung sets its sights on fortifying its market position, driving innovation in the fashion industry, and delivering high-quality affordable clothing to its growing customer base. The endorsement from the Abu Dhabi royal family signifies unwavering confidence in Beyoung's visionary approach, positioning the brand for a transformative impact on the global apparel landscape.

 

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Retail India News: Colorbar Unveils a New Era of Beauty Discovery with #FoundLoveAtColorbar
Retail India News: Colorbar Unveils a New Era of Beauty Discovery with #FoundLoveAtColorbar
 

In a captivating move within the Indian beauty retail landscape, Colorbar Cosmetics, a prominent beauty brand, unveils its latest campaign - #FoundLoveAtColorbar. This initiative marks a celebration of discovering the perfect beauty products within Colorbar's diverse offerings, perfectly timed for Valentine's Day. With #FoundLoveAtColorbar, individuals embark on a journey of self-discovery, unlocking inner magic, achieving flawless beauty, and making confident choices to elevate their glam factor.

Adding to the allure, Colorbar introduces India's first-ever face gloss - The Colorbar Crystal Glow Face Gloss. Aptly dubbed 'the most eligible bachelor in town,' this product beckons beauty enthusiasts, promising all-in-one perfection. The campaign film illustrates how individuals can explore enchanting possibilities with Colorbar's newly launched face gloss, emphasizing the effortless achievability of finding 'the one' for beauty needs at Colorbar.

Samir K Modi, Founder and MD of Colorbar Cosmetics said, "At Colorbar, we believe in the magic of beauty experiences, where each encounter leaves a lasting impression on every individual. As we continue to innovate, we aim to build stories where our consumers truly connect with the products they use, resulting in their own unique love stories. With #FoundLoveAtColorbar, we embark on this journey alongside our consumers, aiming to bolster their confidence and self-expression through the transformative power of makeup."

In line with the commitment of 'Made for Magic,' Colorbar's offerings elevate everyday beauty routines to extraordinary heights. To further enrich the Valentine’s Day celebration, the brand invites everyone to share their Colorbar favorites with the hashtag - #FoundLoveAtColorbar, offering a chance to win a luxurious Colorbar hamper featuring the brand's top-selling products. Additionally, Colorbar collaborates with Joker and Witch, an accessory brand, for an enticing giveaway, providing participants the opportunity to win exclusive makeup and accessories, adding an extra layer of allure to this beauty discovery celebration.

 

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[Funding Alert] Bengaluru’s IDC Kitchen Secures Rs 1.5 Cr Investment Boost from Peter Thiel-Backed Velocity
[Funding Alert] Bengaluru’s IDC Kitchen Secures Rs 1.5 Cr Investment Boost from Peter Thiel-Backed Velocity
 

Bengaluru’s beloved IDC Kitchen (Idli, Dosa, Coffee), renowned for its authentic South Indian cuisine, has clinched a significant financial boost of Rs 1.5 Crore from Velocity, a financing platform backed by Peter Thiel's Valar Ventures. This funding injection aims to amplify marketing efforts and bolster inventory-related expenses, fortifying IDC's position in the Quick Service Restaurant (QSR) sector and expanding its culinary footprint.

In a statement, Abhishek Baldota, Director of IDC - Idli Dosa Coffee, expressed excitement about the collaboration with Velocity, highlighting IDC's commitment to delivering South Indian flavors nationwide. "With the support of Velocity and our patrons, we are eager to elevate the IDC experience for our customers, maintaining our standards while redefining the dining landscape," said Baldota.

Since its inception in 2012, IDC Kitchen has evolved from a single outlet to a thriving culinary enterprise with 11 locations in Bangalore, 2 in Mumbai, and 1 in Raichur, generating an annual revenue of Rs 30 Crore. Specializing in staples like Idli, Dosa, and Coffee, IDC Kitchen emphasizes authenticity and quality, catering to a growing demand for South Indian cuisine.

Atul Khichariya, COO & Co-Founder of Velocity, expressed confidence in IDC's growth trajectory, citing the partnership as a strategic move in the restaurant and QSR industry. "This infusion of funds will not only fuel IDC's brand growth but also set new benchmarks in the culinary experience," stated Khichariya.

The QSR market in India is poised for substantial growth, projected to reach $38.71 billion by 2029, according to Mordor Intelligence. Factors like online food ordering and low start-up costs are driving this expansion, prompting increased investment in restaurant infrastructure.

Velocity's investment in IDC Kitchen underscores its commitment to supporting innovative culinary ventures. With a track record of funding successful brands, Velocity continues to shape the landscape of the restaurant industry, fostering diversity and culinary excellence.

 

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[Funding Alert] Supertails Raises Rs 125 Cr in Series B Funding to Revolutionize Pet Care in India
[Funding Alert] Supertails Raises Rs 125 Cr in Series B Funding to Revolutionize Pet Care in India
 

Supertails, an innovative tech-enabled pet care startup, has secured INR 125 crores in Series B funding, spearheaded by RPSG Capital Ventures and supported by existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC. This substantial investment marks a significant milestone for Supertails as it continues its mission to become the ultimate destination for the Indian pet parent community.

“The unwavering support from our investors has been pivotal in shaping our journey towards creating a one-stop platform for pet parents, addressing all their needs,” said co-founders Aman Tekriwal, Varun Sadana, and Vineet Khanna of Supertails. “As passionate pet parents ourselves, we deeply understand the integral role pets play in our lives. With this recent round of funding, we envision building an even more organized and easily accessible ecosystem, tailored to the diverse and evolving needs of Indian pet parents.”

The funding injection will primarily fuel Supertails' expansion endeavors, including the acquisition of new customers, technological advancements, and the enhancement of healthcare services such as Supertails Pharmacy. Additionally, Supertails intends to adopt an omnichannel approach, bridging the online and offline pet care experiences seamlessly.

Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails aims to cater to the burgeoning needs of pet parents across India. With the country's pet population reaching approximately 35 million and growing at a staggering rate of 15 percent annually, Supertails recognizes the pivotal role pets play in modern households. As nuclear families and urban lifestyles prevail, the demand for comprehensive pet care solutions continues to surge.

“We have always had a keen interest in Indian D2C companies and we strongly believe in the growing Indian pet care market,” said Abhishek Goenka, Managing Partner at RPSG Capital Ventures. “We are excited to collaborate with Supertails as their innovative platform has gone beyond conventional pet care.”

Kanwaljit Singh, Founder and Managing Partner at Fireside Ventures, commended Supertails' remarkable journey and its ability to meet the evolving needs of Indian pet parents. He expressed confidence in Supertails' ability to reinforce its position in the market and foster a vibrant pet care community.

Since its inception, Supertails has prioritized customer satisfaction and has evolved into a full-stack platform offering a wide range of pet care essentials, including food, accessories, online vet consultations, behavior training, and a pet pharmacy. With this latest funding round, Supertails is poised to further solidify its position as a leader in India's thriving pet care market.

With previous funding totaling Rs 90 crore, Supertails has demonstrated consistent growth and innovation. The company's dedication to its mission is evident in its team of over 150 employees, the majority of whom are passionate pet parents themselves.

“As Supertails continues to innovate and expand its offerings, it remains committed to providing unparalleled support to pet parents throughout their journey, solidifying its status as a pioneer in the Indian pet care industry,” the founders added.

 

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Retail India News: Lotte India Unveils New Lotte Choco Pie Choco Burst
Retail India News: Lotte India Unveils New Lotte Choco Pie Choco Burst
 

Lotte India Corporation Ltd, a leading name in India's confectionery landscape, has announced the launch of Lotte Choco Pie Choco Burst, aiming to solidify its position in the Choco Pie market. This latest addition promises to redefine chocolate indulgence, perfectly timed with the month of love, offering consumers an unmatched sensory journey.

Crafted with precision, Lotte Choco Pie Choco Burst is set to enthrall confectionery enthusiasts with its soft biscuit base enveloped in rich chocolate and topped with creamy milk chocolate. Nestled within this treat lies a layer of fluffy marshmallow, boasting a burst of chocolate at its core, delivering a symphony of flavors and textures.

Milan Wahi, Managing Director of Lotte India, expressed his excitement, stating, "Lotte Choco Pie has become a national favorite, loved for its exquisite taste. With the launch of Lotte Choco Pie Choco Burst, we aim to further elevate this legacy. This irresistible combination of softness, chocolate, and marshmallow is sure to win hearts nationwide, catering to diverse tastes and preferences."

Available starting at Rs.15, Lotte Choco Pie Choco Burst can be found in all nearby retail and modern trade outlets. Whether savored as a personal indulgence or shared as a thoughtful gift, this delectable treat promises to enhance every chocolate lover's experience.

With Lotte Choco Pie Choco Burst, Lotte India continues its commitment to innovation, revolutionizing the confectionery landscape in India with a range of enticing products.

 

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[Funding Alert] Bombay Shirt Company Raises Rs 54 Cr in Series B Funding Led by Singularity Ventures
[Funding Alert] Bombay Shirt Company Raises Rs 54 Cr in Series B Funding Led by Singularity Ventures
 

In a significant move towards bolstering its position in the custom-made apparel market, Bombay Shirt Company has successfully concluded a Series B funding round, securing an impressive Rs 54 crore. Singularity Ventures took the lead in this funding round, with participation from Mithun Sacheti, the founder of CaratLane and a general partner at Singularity.

According to Akshay Narvekar, Founder and CEO of Bombay Shirt Company, "Working with a seasoned operator like Mithun is a great honour for us. He has built a once-in-a-generation D2C brand in CaratLane and we hope to apply those best practices here at BSC. We are excited to have him on in the next phase of our journey."

The funding round also saw the inclusion of new investors through a secondary buyout of shares previously held by former Bombay Shirt Company employees. Notable early investors like Lightbox, Amit Patni, and Arihant Patni have also continued their support for the company. Additionally, in a strategic move, Chippy Mehta, the Chief Operating Officer, has been elevated to the position of Co-Founder.

Sandeep Murthy, Partner at Lightbox, emphasized, "Bombay Shirt Company operates at the intersection of the biggest emerging trends in apparel. Consumers are looking for personalized experiences that are conveniently accessible and also helpful for the environment. The company has been able to deliver on all of those parameters at scale by leveraging technology. This capital infusion comes at an opportune time when the company is operating at healthy gross margins and poised for accelerated growth."

This substantial capital injection serves as a testament to the confidence investors have in Bombay Shirt Company's innovative business model, which seamlessly integrates traditional craftsmanship with cutting-edge automation and digital technologies. Founded by Akshay Narvekar in 2012, the Mumbai-based company has earned a reputation for excellence in the omnichannel retail space, boasting 20 stores across 10 cities and a user-friendly app interface.

With this fresh influx of capital, Bombay Shirt Company aims to accelerate its expansion plans, focusing on strengthening its network of company-owned stores and refining the franchisee model. Furthermore, the company intends to diversify its product offerings, optimize its supply chain, and fortify its distribution channels to cater to evolving consumer preferences.

As Bombay Shirt Company continues to redefine the boundaries of custom-made apparel, the Series B funding sets the stage for an exciting chapter of growth and innovation.

 

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Retail India News: Swedish Tea Sensation ‘Life by Follis’ Makes Grand Debut in India
Retail India News: Swedish Tea Sensation ‘Life by Follis’ Makes Grand Debut in India
 

Life by Follis, Europe's esteemed tea maestro, has landed in India, presenting a fusion of unparalleled taste, ethical sourcing, and innovative flavors that are poised to redefine the Indian tea experience.

Featuring 11 exquisite offerings, including innovative flavors such as Sparkling Strawberry, Raspberry Cream, Coconut Pineapple, and Orange Rosemary, Life by Follis targets the discerning customer and trade, aiming to establish a robust presence across categories in the country.

Handpicking only the finest Nilgiris leaves, Life by Follis promises an experience that transcends borders, with teas formulated in Sweden, Europe. The brand prides itself on complete transparency, tracing each leaf from plant to cup, and boasts certifications for both Organic and Fairtrade practices.

"We are thrilled to introduce our premium tea collection to the vibrant and diverse market of India. Our commitment to quality and innovation aligns with the rich tea culture of this nation. It's our strong belief that Life by Follis will add to the Indian tea segment. Life by Follis is very strong on sustainability and all our teas are certified Organic & Fairtrade. Life by Follis will be the largest double-certified tea brand in India. We aim to focus on the premium segment and intend to start with online channels and from there move ahead to HoReCa and FMCG," expressed Håkan Kjellström, the Founder.

Magnus Toveberg, Director, BRDG Group, exclaimed, “We are elated to bring the authentic flavors of our Swedish tea brand ‘Life by Follis’ to the vibrant and diverse tea-loving nation of India. The Indian tea market is vast and sophisticated, with consumers who appreciate a wide variety of flavors and brewing methods. We believe these teas, with their distinct Scandinavian character and emphasis on wellness, will resonate with a growing segment of health-conscious and adventurous tea drinkers.”

Abhishek Jani, CEO of Fairtrade India, shared, “Life by Follis is bringing to Indian tea lovers an exciting and innovative range of teas which contributes to their wellness and through the Fairtrade commitment also make a tangible contribution to the wellbeing of the plantation workers in the Nilgiris. These teas are sourced from estates which ensure better working conditions, prohibition of exploitative or discriminatory practices and an investment in the plantation worker’s community in projects ranging from better education facilities to healthcare and other infrastructure.”

Life by Follis' premium collection is available in India, accessible online at its D2C website and leading marketplaces such as Amazon and Tata Cliq Luxury. Soon, select offline stores across India will welcome tea enthusiasts to experience the European touch firsthand.

BRDG Group, the Mumbai-based global brand management company, spearheads Life by Follis' introduction to India. Renowned for their expertise in fashion, lifestyle, and beauty brands, they leverage pan-India marketing and distribution strategies to ensure a warm Indian welcome for this European luxury, promising success for Life by Follis in every cup.

 

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Retail India News: UAE's IKASU Debuts in India, Inspires Wellness Through Athleisure Elegance
Retail India News: UAE's IKASU Debuts in India, Inspires Wellness Through Athleisure Elegance
 

In the vibrant landscape of Indian wellness enthusiasts, IKASU, the distinguished athleisure brand from the UAE, is set to redefine the narrative for women who are passionate about fitness, movement, and self-care. Founded by the visionary entrepreneur Karima Karmouzi, IKASU seeks to inspire a harmonious way of life, urging women to gracefully embrace an active lifestyle. The brand's exquisite range of athleisure not only empowers individuals to remain active but also extends an invitation to indulge in moments of relaxation.

IKASU, derived from the Japanese term meaning "to revive" or "to make the best of something," encapsulates the brand's essence. It is meticulously designed to encourage women to become the best versions of themselves, supporting their daily activities and empowering them to pursue a happy, healthy, and well-balanced life. The carefully selected fabrics ensure an unparalleled fit, while the vibrant color palette uplifts one's spirits. The product range spans leggings, sports bras, T-shirts, outerwear, shorts, skirts, and signature jumpsuits, complemented by accessories such as yoga mats, fitness gear, and Pilates socks. Notably, the brand has introduced a sustainable swimwear line.

In India, IKASU holds immense potential, resonating with the country's growing affinity towards wellness practices like yoga and Ayurveda, particularly among women. This aligns seamlessly with IKASU's focus on athleisure as a lifestyle choice. With a surge in public attention towards wellness in recent years, IKASU not only offers high-quality athleisure wear but also positions itself as a brand promoting a wellness-oriented lifestyle.

Having previously explored India during a visit to Jaipur and learning through our collaborations with select Yogis and content creators from the country, India became a source of inspiration. Which is why, we are thrilled to announce our presence in India! IKASU's earnest ambition is to elevate every woman's wellness routine, inspire her to embrace a healthy lifestyle, and foster a connected community that values growth and well-being. We are currently exploring relevant e-commerce platforms and partners for IKASU to expand our reach to a wider audience in India," said Karima Karmouzi, Founder of IKASU.

Beyond fashion, IKASU integrates a commitment to giving back to the community. The brand actively supports the 'She's the first' mission, contributing to programs that empower girls to choose their own futures. This vision aligns with the global movement, with women leading initiatives in various parts of the world, from rural Kenya to the mountains of Peru and remote towns in India.

 

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Retail India News: Swedish Clean Beauty Brand, IDUN Minerals, Debuts in India
Retail India News: Swedish Clean Beauty Brand, IDUN Minerals, Debuts in India
 

Sweden's cherished clean beauty brand, IDUN Minerals, is making waves as it steps into the dynamic retail and beauty arena of India. Guided by principles of purity, quality, and sustainability, IDUN Minerals is set to redefine beauty practices across the nation.

Renowned for its mineral-based makeup products, IDUN Minerals adopts a holistic approach to beauty. With 22 foundation shades, precisely formulated products, and an unwavering commitment to inclusivity, the brand caters to diverse skin tones while prioritizing skin health.

CEO Caroline Thunstedt expresses her excitement about IDUN Minerals' entry into the Indian market, emphasizing the brand's dedication to conscious and clean beauty practices. The brand's formulations, developed in collaboration with researchers and dermatologists, are tailored to suit all skin types, ensuring gentleness even for the most sensitive skin.

At the core of IDUN Minerals lies a steadfast devotion to clean ingredients. Free from harmful substances such as talc, parabens, and sulfates, IDUN Minerals products are meticulously crafted to offer safe and effective beauty solutions. Thunstedt underscores the brand's commitment to empowering individuals to embrace their natural beauty confidently and authentically.

Magnus Toveberg, Director of BRDG Group, echoes excitement about IDUN Minerals' entry into India's burgeoning beauty market. With a growing consumer preference for natural, organic, and clean beauty products, IDUN Minerals' arrival promises to reshape industry standards.

Driven by a vision of sustainability, IDUN Minerals prioritizes local production, transparency, and environmental responsibility. The brand's cruelty-free and vegan certifications underscore its commitment to ethical practices, while plans for recyclable packaging by 2025 align with its eco-conscious ethos.

Inspired by the enchanting landscapes of Scandinavia, IDUN Minerals' packaging reflects a minimalist yet chic aesthetic, embodying the brand's philosophy that beauty transcends mere appearance. Drawing from Norse mythology, the brand pays homage to Idun, the goddess of beauty and rejuvenation, symbolizing beauty and female strength.

IDUN Minerals invites Indian consumers to explore its offerings, available online through its official website and select marketplaces. From makeup to skincare, and soon haircare, IDUN Minerals seeks to redefine beauty standards, offering a harmonious blend of nature, science, and empowerment to beauty enthusiasts across India.

 

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Retail India News: Kikkoman Launches its First Ever Dark Soy Sauce, Specially Crafted for India, After 4 Years of R&D
Retail India News: Kikkoman Launches its First Ever Dark Soy Sauce, Specially Crafted for India, After 4 Years of R&D
 

Japan's iconic Kikkoman, with a heritage spanning 350 years, has made history by introducing its first-ever dark soy sauce exclusively tailored for the Indian market. This culinary milestone comes after an intensive four-year research and development phase, underscoring Kikkoman's dedication to meeting the unique preferences of Indian consumers.

Unlike its globally acclaimed naturally brewed Kikkoman Soy Sauce, renowned for its clear reddish-brown hue derived from soybeans, wheat, salt, and water, the new dark soy sauce aims to fulfill the visual expectations of Indian patrons. Recognizing the Indian affinity for rich, dark colors in Chinese and Pan-Asian dishes, Kikkoman embarked on a mission to create a naturally dark product, free from chemicals, preservatives, or artificial seasonings.

Introducing the 'Kikkoman Dark Soy Sauce,' a blend of the classic soy sauce base with a proprietary technology that achieves a luxurious, deep color without compromising on natural ingredients. Shohei Yokobari, Product Manager for Kikkoman Dark Soy Sauce, expressed the challenge of developing a product without added colorings or flavorings, stating, "It was a huge challenge to develop a natural product without added coloring or flavoring agents, which is why it took four years of relentless effort and innovation. We are proud to present Kikkoman Dark Soy Sauce – a culmination of our rich brewing history and cutting-edge proprietary technology."

Indian chefs faced a dilemma when seeking a dark color for their dishes without sacrificing the authentic taste of Kikkoman Soy Sauce. The new offering bridges this gap, providing a natural and flavorful solution. Renowned culinary director Chef Vikas Seth from Embassy Leisure in Bengaluru remarked, "The flavor profile is complex and deep, and if I do a blind tasting, I can easily distinguish a dish made with Kikkoman Dark Soy Sauce and one made with other soy sauces."

Chef Huang Te Sing, executive corporate Chinese chef at The Oriental Blossom in Mumbai, lauded the sauce as 'fantastic,' highlighting its distinguishable umami element and impeccable color balance that complements Chinese cuisine.

Kikkoman Dark Soy Sauce, produced in India using Kikkoman Honjozo Soy Sauce from Japan as the main ingredient, aligns with the "Make In India" initiative. Chef Vishal Kharel, culinary director at Berco's chain in Delhi NCR, plans to adopt Kikkoman Dark Soy Sauce universally, praising its 'awesome taste' and natural color, which he deems a 'perfect combination.'

Kikkoman's commitment extends beyond introducing a new product; it signifies a contribution to India's vibrant food culture. The company aims to assist in creating delightful culinary experiences that cater to the diverse preferences within India's rich culinary tapestry.

 

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Retail India News: Sony India Unveils Budget-Friendly EZ20L Series, Enhancing Professional BRAVIA Lineup
Retail India News: Sony India Unveils Budget-Friendly EZ20L Series, Enhancing Professional BRAVIA Lineup
 

In response to growing customer demands and evolving market needs, Sony India proudly announces the expansion of its professional BRAVIA display lineup with the introduction of the essential EZ20L series. Nakashima Tomohiro, Deputy Managing Director of Sony India, highlights the motivation behind this expansion, stating, "Customer demand is what drives our development and expansion, and in this case, our users sought a more accessible and budget-conscious display optimized for corporate, education, and retail environments."

The EZ20L 4K series, catering to corporate and retail applications, offers a diverse range of sizes from 43 to 75 inches. These models share the robust usability, installation flexibility, picture quality, and sustainability common to all of Sony’s professional BRAVIA display products. The EZ20L series serves as an inclusive offering, providing basic professional features such as simplified pro-settings for streamlined setup and maintenance, RS-232C support, standard IP control, 16/7 operation, and 350 nits of brightness for high visibility indoors.

The lineup includes the following models: FW-75EZ20L (75-inch), FW-65EZ20L (65-inch), FW-55EZ20L (55-inch), FW-50EZ20L (50-inch), and FW-43EZ20L (43-inch).

"With the addition of the essential EZ20L series, our complete range of options now supports the exacting requirements of various businesses and spaces and takes advantage of the quality and feature set inherent to Sony’s professional displays," Tomohiro emphasizes.

Notable features of the EZ20L series include a pre-installed BRAVIA Signage app, administrative functionality to turn off inputs, built-in mirroring directly from a user’s device, a slim bezel, flexible installation options, a wide viewing angle, a powerful 4K Processor X1™, 4K X-Reality™ PRO for upscaling content, and sustainability features such as the use of recycled plastic materials, environmentally friendly packaging, and Power-Saving Mode.

In conjunction with the launch of the EZ20L series, Sony India proudly announces its partnership with Zeetaminds, a Chennai-based digital signage software solutions provider. Balaji Kamineni, Co-founder of Zeetaminds, expresses delight in the collaboration, stating, "Zeetaminds is delighted to partner with Sony Professional Displays, our Digital Signage Software seamlessly integrates with Pro BRAVIA models. Doing business with Sony means integrity at the highest level, a value we hold of utmost importance."

Sony's latest lineup of 4K HDR Professional BRAVIA Displays now includes the EZ20L series, complementing the previously announced BZ50L, BZ40L, BZ35L, and BZ30L lineup of 14 fully featured 4K HDR displays. Each series within this portfolio offers exceptional image quality, a wide viewing angle, professional features, and a powerful System on a Chip (SoC) platform.

The price and availability details for the EZ20L 4K series are as follows:

  • FW-75EZ20L (75-inch): ₹275,000 - Available Now
  • FW-65EZ20L (65-inch): ₹175,000 - Available Now
  • FW-55EZ20L (55-inch): ₹125,000 - Available Now
  • FW-50EZ20L (50-inch): ₹110,000 - Available Now
  • FW-43EZ20L (43-inch): ₹90,000 - Available Now

These models come with a 3-year standard warranty and can be purchased through Sony Authorized Distributors in India. Sony continues to bring innovation and diversity to its professional display offerings, meeting the dynamic needs of businesses across various sectors.

 

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Retail India News: The Love Co Partners with Kristina Bykova to Elevate Russian Skincare
Retail India News: The Love Co Partners with Kristina Bykova to Elevate Russian Skincare
 

In a strategic move that underscores its commitment to the global beauty landscape, The Love Co., a recognized leader in the industry, is making waves in the Russian retail market through a collaboration with Kristina Bykova. This partnership is poised to address the unique beauty and wellness needs of the Russian consumer, introducing a range of skincare solutions designed to combat dryness and irritation without compromising on quality.

The Love Co.'s entry into Russia signifies a significant step in adapting to the preferences of the local market. Focused on providing customized and natural ingredients skincare solutions, the collaboration with Kristina Bykova combines expertise to revolutionize Russian beauty standards. The product line, known for its luxurious fragrance and enriched formulations, offers a comprehensive beauty experience, addressing various skin concerns such as keratosis pilaris, back acne, skin itchiness, sensitivity, dryness, and pigmentation.

Acknowledging the increasing demand for its products in Russia, The Love Co. expands its offerings to include specialized hair treatments and a new range of facial skincare products. From face cleansers to eye creams and serums, the expanded line features ingredients like niacinamide, tea tree, Japanese cherry blossom, oud, vanilla, lavender, mint, aloe vera, salicylic acid, and hyaluronic acid. This strategic move aligns with the growing popularity of Vitamin C products in Russia, showcasing The Love Co.'s commitment to meeting diverse consumer needs.

Hemang Jain, the Director of The Love Co., expresses enthusiasm about introducing their esteemed beauty and wellness products to the dynamic Russian market. His vision emphasizes the brand's dedication to high-quality products tailored to customer preferences, paving the way for success in Russia.

The Love Co.'s products are now accessible through leading Russian e-commerce platforms such as Wildberries and OZON. Furthermore, the brand is set to establish its retail chain in major cities, enhancing its presence both online and in physical stores, as it continues its mission to redefine beauty standards in the Russian market.

 

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Retail India News: ORRA Illuminates Republic Day with Limited Edition 2.5-Carat Look Diamond Earrings
Retail India News: ORRA Illuminates Republic Day with Limited Edition 2.5-Carat Look Diamond Earrings
 

ORRA has launched a splendid blend of opulence and patriotism with its recently unveiled 2.5-carat look diamond earrings. Timed perfectly for Republic Day, this limited edition launch pays homage to the nation's spirit while showcasing ORRA's dedication to craftsmanship and exceptional quality.

The 2.5-carat look diamond earrings, part of the Republic Collection, stand as a timeless representation of elegance, capturing the grandeur of significant occasions. However, beyond this patriotic tribute, ORRA continues to make waves in the retail sector with its diverse offerings, showcasing the 'Aekta' - The Wedding Collection, a manifestation of the brand's deep Indian roots.

Rooted in the cultural richness of Indian weddings, 'Aekta' goes beyond mere adornment, becoming a profound narrative of love, heritage, and luxury. Complemented by extravagant lines like the Astra Collection, Desired Collection, Platinum Collection, and Crown Star featuring India’s brightest diamonds, ORRA's repertoire is designed to cater to the evolving preferences of modern brides and their wedding parties.

Notable among these collections is ORRA's all-in-one box set, meticulously designed to captivate hearts on special occasions. This enchanting set, comprising a stunning pendant and matching earrings, stands as an ideal gift for birthdays, anniversaries, and the upcoming Valentine's Day.

ORRA's commitment to providing 100 percent certified jewelry with complimentary insurance and free lifetime maintenance sets it apart in the market. With features like a lifetime exchange, buyback, and a seven-day return policy for conflict-free diamonds, ORRA ensures customer satisfaction. Additionally, the brand offers a 6-month upgrade facility, and all its jewelry is BIS Hallmark Certified, underlining ORRA's commitment to quality and trust in the Indian retail sector.

 

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Retail India News: DaMENSCH Reaches Beyond Size Limit in Menswear Space
Retail India News: DaMENSCH Reaches Beyond Size Limit in Menswear Space
 

In a significant stride towards inclusivity in menswear, the essential brand DaMENSCH introduces its exclusive innerwear range, DaMENSCH Plus, tailored specifically for the comfort of plus-size men. Embracing the motto 'Innerwear now fits all sizes,' this groundbreaking range, with sizes up to 3XL, is a first-of-its-kind initiative by an innerwear-first brand in India, showcasing the brand's commitment to an inclusive approach in menswear.

DaMENSCH has been redefining men’s essential wear in India with its innovative approach and undeterred focus towards ensuring comfort and premium user experience. With our Plus range, we aim to foster a more inclusive approach towards menswear, for a comforting clothing experience should not be restricted to just a few, rather everyone irrespective of differences in physique should avail the same. Going forward, we intend to expand more of our product lines in the Plus segment,” said Anurag Saboo, the Co-Founder of DaMENSCH.

The DaMENSCH Plus range features soft, cotton fabric in vibrant colors and attractive patterns, adding a touch of style to innerwear. The prints range from classic stripes to unique leaf and geometric patterns, providing an appealing alternative to traditional innerwear designs.

This move towards inclusivity is not limited to innerwear alone, as DaMENSCH continues to expand its presence in the retail market. The brand's products, including the new Plus range, are available at online stores, e-commerce portals, and over 25 exclusive offline stores in key cities across India. As the only digital innerwear brand with such extensive pan-India presence, DaMENSCH is positioning itself as a formidable direct-to-consumer (D2C) brand, offering premium collections for men of all sizes.

 

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Retail India News: SoulTree Adds Soumya Rasa to Ayurvedic Body Care Portfolio
Retail India News: SoulTree Adds Soumya Rasa to Ayurvedic Body Care Portfolio
 

Luxury brand SoulTree, the World’s 1st Certified Organic Ayurvedic beauty and wellness brand, introduces Soumya Rasa, its exquisite Ayurvedic Body Care range. This meticulously crafted body care range offers three collections, in the divine essences of Malatii, Mystical Manjula, and Nerolii. Embark on a journey of unparalleled sensorial delight and bliss, where each product unfolds as a delightful symphony of entrancing fragrances, creating an immersive experience of opulent sensations.

The luxurious Soumya Rasa range seamlessly weaves together decadence and ancient wisdom where each product in this collection is a sensorial masterpiece. This range comprises Face and Body Mists, Shower Gels, and Body Lotions, embracing the transformative power of aromatherapy. It is a testament to Soultree’s unwavering dedication to holistic well-being and the ageless traditions of Ayurveda.

Enriched with Pure Essential Oils, the products in this collection not only offer a lavish sensorial experience but also bestow the benefits of aromatherapy. Every bottle in the collection is a sustainable marvel, reclaimed and recyclable, extending the brand’s commitment to enhancing your well-being and caring for the environment. Available in convenient travel sizes, these products promise to be your cherished travel companions, ensuring you carry a piece of opulence and well-being wherever your journey takes you.

Nitin Passi, Chairman and MD of SoulTree said, "Our Soumya Rasa Body Care range epitomizes a revered symphony of pure sensorial bliss and authentic Ayurvedic traditions. We believe that self-care should be a novel indulgence and with this range, we invite our patrons to luxuriate in the rich scents and abundant benefits of exotic essences of Jasmine, Mountain Rose, and Nerolii.

The Soumya Rasa body care collection mirrors SoulTree’s resolute commitment to sustainability, organic practices, and cruelty-free ethics, ensuring that your journey towards well-being is not just indulgent but also conscientious.

 

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Retail India News: Snitch Expands Warehouse Capacity in Bengaluru, Enhances Supply Chain Dynamics
Retail India News: Snitch Expands Warehouse Capacity in Bengaluru, Enhances Supply Chain Dynamics
 

Snitch, the pioneering direct-to-customer (D2C) menswear brand, is gearing up to enlarge its warehouse facility by an additional 50,000 square feet. This strategic move propels Snitch's warehouse capacity to an impressive 1,00,000 square feet, anticipating a dispatch of 20,000 more shipments within a specified timeframe.

Situated strategically in Yelhanka, Bengaluru, the new warehouse is strategically positioned to maximize proximity to factories, suppliers, and key transportation hubs, including airports and highways. This location ensures superior operational efficiency and responsiveness throughout Snitch's supply chain.

Siddharth Dungarwal, Founder stated, "The expansion brings numerous improvements to our supply chain and logistics operations. Multiple locations are going to significantly improve our inventory accessibility and distribution, leading to a streamlined last-mile distribution process. Being close to suppliers and transportation hubs makes it easier to replenish supplies quickly and respond to logistics partners, improving overall operational efficiency and customer satisfaction."

Incorporating cutting-edge technology such as Enterprise Resource Planning systems, Performance Improvement tools, IoT devices, and potentially automated systems, the new warehouse facilities underscore Snitch's commitment to enhancing inventory tracking accuracy, streamlining picking and packing processes, and providing valuable data analytics for informed decision-making.

While focusing on increased capacity and strategic locations, Snitch remains dedicated to sustainability initiatives within its warehouses. Efforts include adopting eco-friendly practices like energy-efficient lighting and improved waste management systems. Additionally, the company prioritizes continuous workforce training to ensure effective utilization and adaptation to the newly implemented technologies.

 

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[Funding Alert] D2C Start-up PrabhuBhakti Secures Seed Funding to Fuse Devotion and Style
[Funding Alert] D2C Start-up PrabhuBhakti Secures Seed Funding to Fuse Devotion and Style
 

PrabhuBhakti, a Direct-to-Consumer (D2C) startup specializing in Devotion and Style, has successfully raised an undisclosed amount of seed funding from Prajay Advisors. Founded in 2021 by Samast Ahlawat and Raju Kumar, PrabhuBhakti focuses on three key categories – Apparel, Silver Jewelry, and Puja Items, catering to the high demand from young customers.

With the spiritual market currently valued at $50 billion and growing at a 10 percent Compound Annual Growth Rate (CAGR), PrabhuBhakti has gained traction, leveraging the exponential growth of internet usage. The platform, within a short span, has garnered orders from across India, with a significant portion of sales attributed to its e-commerce platform.

Samast Ahlawat, Co-Founder, expressed, “This capital injection will enable us to expand our product range, reach new markets, and further solidify our position as a pioneering force in the D2C religious product market. With this funding, PrabhuBhakti is looking to grow 10X, by expanding its user base, and further enhance its product offerings.

Prajay Advisors Founder Prakash Mody shared his excitement about partnering with a forward-thinking company that bridges the gap between faith and fashion. He emphasized PrabhuBhakti's commitment to delivering unique and trending religious products designed to resonate with today's youth.

PrabhuBhakti aims to connect devotion with fashion, targeting the youth demographic by offering exclusive products in the Apparel and Jewelry segments that align with modern trends. The platform has experienced significant growth, recording 100 percent growth on a quarter-over-quarter basis since its inception. As internet penetration deepens, the platform anticipates increased interest in its spiritual D2C brand, particularly in rural areas.

This funding round was facilitated by Capital CORN, a fundraising platform for early-stage start-ups, with N. A. Shah Advisors in Mumbai serving as a transaction advisor to Prajay Advisors.

 

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Retail India News: Ayouthveda Welcomes Genelia Deshmukh to Radiate Ayurvedic Elegance
Retail India News: Ayouthveda Welcomes Genelia Deshmukh to Radiate Ayurvedic Elegance
 

Ayurvedic personal care brand, Ayouthveda, proudly unveils Genelia Deshmukh as its inaugural Indian brand ambassador for the face care range. In a harmonious blend of tradition and modernity, Genelia symbolizes Ayouthveda's commitment to authentic beauty rituals, bringing a timeless touch of elegance. With a focus on Ayurveda's age-old wisdom presented in a contemporary, luxurious form, Genelia Deshmukh embodies the spirit of Ayouthveda's philosophy.

Sanchit Sharma – PhD Phytochemistry (Founder and Director), AIMIL Ayouthveda India Ltd, expressed, "Ayouthveda is synonymous with Ayurveda. We are thrilled to have Genelia as our first Indian brand ambassador as her work and values align with our brand’s philosophy. With her, we are able to show our brand evolving with modern times."

Having entered the market in 2020, Ayouthveda has experienced consistent growth of 20-25 percent year-on-year in the domestic market, showcasing its Omni Channel presence in General Trade, Modern Trade, leading E-Commerce sites, and Exclusive Business Outlets. Beyond India, the brand has expanded operations to 38 countries, gaining acceptance in global markets, including Europe, backed by a trusted legacy of 40 years from AIMIL Pharmaceuticals India Ltd.

 

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Retail India News: The Souled Store Partners with Simpl to Elevate E-comm Experience
Retail India News: The Souled Store Partners with Simpl to Elevate E-comm Experience
 

The Souled Store has announced a strategic collaboration with Simpl – India’s foremost Checkout Network. This partnership aims to fortify The Souled Store's e-commerce platform, providing an enriched shopping experience for millions of customers who are increasingly turning to Direct-to-Customer (D2C) platforms as their primary fashion retail channel.

Through this alliance, customers can seamlessly access a vast array of official merchandise on The Souled Store platform (App and Website) using Simpl’s 1-Tap Checkout. This strategic integration, combining The Souled Store’s extensive product selection and nationwide delivery with Simpl’s 1-Tap convenience, addresses critical pain points in the industry. It enhances the e-commerce experience by boosting conversions, minimizing transaction failures, reducing cash-on-delivery transactions, and curbing product returns.

Vedang Patel, Co-Founder of The Souled Store said, "The Pop fashion ecosystem in India is maturing at a rapid pace with millions of customers from across the country taking to e-commerce and D2C platforms to fulfill their evolving fashion needs. As a customer-focused platform, we felt the need to provide greater convenience to our customers, particularly millennials and Gen Z, across the board for whom e-commerce has become the primary retail channel. In this endeavor, we are delighted to partner with Simpl to offer a 1-Tap Checkout for lakhs of our merchandise to over seven million of our customers across the country. With Simpl, we find synergies in our collective vision of empowering customers through greater convenience online quickly and seamlessly.

The Souled Store, generating over 90 percent of its sales through its e-commerce platform, experienced a 5X growth during the Black Friday sale in November. The company's top demands were in the winter wear categories, oversized t-shirts, and denims.

Nitya Sharma, Founder and CEO of Simpl said, “Fashion e-commerce marketplaces and Direct-to-Customer platforms are becoming the primary retail channels for new-age customers who are looking for a more convenient and hassle-free way of accessing products online. Simpl, as an organization, is committed to bringing enhanced convenience and building customers’ trust on merchants online through its proprietary 1-Tap Checkout. We are delighted to partner with The Souled Store, which is one of the early movers in the D2C space, to enhance the checkout experience of millions of their customers across the country. This partnership also expands our presence in the fashion e-commerce sector with hundreds of merchants serving millions of customers, choosing Simpl as their preferred checkout partner checkout.” 

Fashion e-commerce is witnessing significant growth, with Gen Z customers driving the sector's expansion. A joint report by Bain and Co and TMRW predicts that the contribution of e-commerce to the fashion industry will increase to 30 percent over the next five years. This spells immense opportunities for D2C merchants, and Simpl's 1-Tap Checkout positions itself as a preferred solution for quick and easy checkouts in this dynamic and growing market.

 

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[Funding Alert] HyugaLife Secures $1 mn Funding to Reinforce Retail Presence in India
[Funding Alert] HyugaLife Secures $1 mn Funding to Reinforce Retail Presence in India
 

In a strategic move aimed at propelling its growth trajectory, health and wellness platform HyugaLife has successfully raised $1 million in funding from existing and new investors, including strategic debt financing from renowned partners Stride Ventures and Getvantage. This funding is poised to solidify HyugaLife's standing as a leader in the health and wellness commerce landscape, with a substantial portion earmarked for strengthening its product and technological infrastructure.

Backed by notable figures, cricketer KL Rahul and Bollywood actress Katrina Kaif, HyugaLife experienced an extraordinary surge in its user base in 2023, achieving an impressive fivefold expansion in revenue. This growth not only underscores its success but also signals a promising future for the brand and the industry.

HyugaLife offers a diverse range of over 10,000 products across 10 categories, sourced directly from 400+ brands, positioning itself as a comprehensive one-stop destination for health-conscious Indians. Beyond products, the platform is actively building its brand through initiatives centered on trust, authenticity, and education. Programs like 'H-Tested,' launched in association with KL Rahul, emphasize the brand's commitment to quality, ensuring users receive products that meet rigorous standards.

Sachin Parikh, Founder of HyugaLife said, "We are excited about the opportunities ahead as we leverage this support to drive innovation and enhance user experiences. Additionally, we're offering free nutritionist consultations where experts guide you to the right supplements, further reinforcing our approach to consumer education and building a health-conscious generation for India."

To simplify the user experience, HyugaLife has introduced ready-made starter supplement packs, streamlining the wellness journey for users. With a robust financial foundation, a commitment to quality, and a vision for accessibility, HyugaLife is poised to redefine the wellness commerce landscape, positioning itself as a torchbearer in the industry where health is not just a product but a way of life.

 

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Retail India News: Derma Co Unveils Innovative Ultra Light Zinc Mineral Sunscreen
Retail India News: Derma Co Unveils Innovative Ultra Light Zinc Mineral Sunscreen
 

Derma Co, a pioneer in dermatologist-backed skincare solutions, introduces its latest breakthrough – the Ultra Light Zinc Mineral Sunscreen, setting a new benchmark for sun protection in the retail skincare market in India. This innovative sunscreen is meticulously crafted to offer unparalleled defense against both UVA and UVB rays, merging the precision of science with the brilliance of sunlight.

Boasting an impressive SPF 50 and PA+++ rating, the Ultra Light Zinc Mineral Sunscreen emerges as a sun protection superhero. With a formulation enriched with 25 percent Zinc Oxide, this superlight sunscreen guarantees comprehensive coverage while maintaining a non-greasy finish, reshaping the standards of sun care. Its unique mineral-based composition ensures zero white cast, seamlessly integrating into daily skincare routines unlike traditional sunscreens.

A standout feature of Derma Co's Ultra Light Zinc Mineral Sunscreen lies in its water and sweat-resistant formulation, positioning it as an ideal companion for active days under the sun. Whether indulging in poolside relaxation, hitting the gym, or embarking on outdoor adventures, this sunscreen remains steadfast, delivering continuous protection throughout the day.

The oil-free nature of the Ultra Light Zinc Mineral Sunscreen caters to all skin types, offering a refreshing and breathable experience. Concerns about pore blockage become a thing of the past, as this sunscreen provides extended sun defense without the burden of a white cast.

Derma Co extends an invitation to skincare enthusiasts, beauty aficionados, and sun-conscious individuals to embrace the next generation of sun protection. The Ultra Light Zinc Mineral Sunscreen is now available for purchase, promising a harmonious blend of science and sunshine with every application.

 

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Retail India News: Boddess Beauty Forges Cinematic Alliance with Netflix Film "Kho Gaye Hum Kahan"
Retail India News: Boddess Beauty Forges Cinematic Alliance with Netflix Film "Kho Gaye Hum Kahan"
 

Boddess Beauty, India’s leading multi-brand retail platform, proudly reveals its collaboration as the official brand partner for the highly anticipated Netflix film "Kho Gaye Hum Kahan" by Excel Entertainment and Tiger Baby, featuring Ananya Panday, Siddhant Chaturvedi, and Adarsh Gourav. This strategic partnership marks the convergence of two influential entities, catering to the ever-changing preferences of today's beauty enthusiasts and seamlessly aligning with the film's captivating narrative essence.

The synergy between "Boddess Beauty'' and "Kho Gaye Hum Kahan'' becomes apparent as the film unveils the lives of Ahana, Imaad, and Neil—portrayed by Ananya Panday, Siddhant Chaturvedi, and Adarsh Gourav. Set in a world dominated by social media, the narrative delves into their journey to maintain authenticity amid the pressures of online personas. This resonates strongly with Boddess Beauty's vibrant community, reflecting the quest for authenticity depicted in the film. Just as the characters seek their genuine selves, Boddess Beauty stands as a hub for those pursuing real beauty experiences, celebrating diverse beauty, and championing individual uniqueness in today's digital landscape.

This collaboration allows Boddess Beauty to feature prominently as the ultimate beauty destination within the film's narrative, enhancing the brand's significance and relevance. The partnership is poised to highlight the cohesive synergy between Boddess Beauty and the cinematic brilliance of "Kho Gaye Hum Kahan."

Ritika Sharma, Founder and CEO of Boddess Beauty said, "This association is an exciting venture for us at Boddess Beauty. Our mission is to bring esteemed beauty and wellness brands directly to our consumers. A film release on Netflix gives us an unparalleled opportunity to expand our consumer base, reaching an untapped audience while exploring newer avenues. This collaboration resonates with our ethos of providing our patrons an innovative, diverse, and immersive beauty experience."

Rhea Wagh, Marketing Director at Excel Entertainment remarked, "Ananya's portrayal in 'Kho Gaye Hum Kahan' epitomizes a modern-day narrative that beautifully aligns with Boddess Beauty's ethos. This partnership is about curating an experience where storytelling meets innovation, resonating powerfully with audiences."

This partnership underscores Boddess Beauty’s commitment to delivering quality, diversity, and innovation in the beauty landscape.

 

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Retail India News: FREAKINS Ignites Fashion Frenzy with The Rebel Kid, Apoorva Makhija
Retail India News: FREAKINS Ignites Fashion Frenzy with The Rebel Kid, Apoorva Makhija
 

FREAKINS, the pioneering GenZ e-commerce brand, is excited to reveal its dynamic collaboration collection with Apoorva Makhija, the prominent GenZ influencer known as The Rebel Kid. The collection serves as a lively tribute to Apoorva's spirited personality, encapsulating the essence of her dynamic and energetic spirit.

The FREAKINS X APOORVA collection merges youthful exuberance with trendsetting style, featuring bold patterns and unconventional designs. This collaboration underscores the brand's commitment to providing GenZ with fashion that aligns with its audacious and free-spirited nature.

Harpreet Kaur, Head of Brand Marketing at FREAKINS said, "Apoorva Makhija brings an electrifying energy to everything she does, making her the perfect collaborator for FREAKINS. This collection is a manifestation of the chaotic brilliance that defines both Apoorva and our brand. We are thrilled to present this unique line that captures the essence of GenZ in all its unapologetic glory."

The FREAKINS X APOORVA collection will be exclusively available on the FREAKINS website starting December 16, 2023. Fashion enthusiasts and fans can anticipate a range of statement pieces that embody the rebellious and vibrant spirit of Apoorva Makhija.

 

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Retail India News: Fashion Fusion Revealed: Perona's Winter Highlights in Elegant Affair
Retail India News: Fashion Fusion Revealed: Perona's Winter Highlights in Elegant Affair
 

Perona, the distinguished fashion brand celebrated for its exceptional craftsmanship and style, recently hosted a review party for its latest Winter Collection, inspired by modern minimalism. The event showcased a fusion of classic and fresh designs embodying the visionary ethos of Puneet and Shruti Mangla and the brand's philosophy of "less is more." The Winter Collection Preview provided fashion enthusiasts with an opportunity to immerse themselves in the purest form of the minimalist trend.

Adapted from the SS23 Urban theme, the Fall Winter Collection presented a soulfully subtle narrative, blending traditional techniques with contemporary designs that exuded vibrant and dynamic aesthetics. From pleat work and laser cutwork to metallic accents, sheer fabrics, and bold prints, each piece demonstrated the perfect balance between artistry and modern creativity.

The evening's highlight featured a curated edit of Perona’s timeless best-sellers making a limited-period comeback. Perona fans seized the opportunity to reconnect with these iconic creations across leatherwear and high-fashion eveningwear.

Attendees experienced the festive cheer of the holiday season at Perona's Winter Collection Preview Party, complete with limited-edition Perona collectibles, a special leather workshop, and a delightful spread of champagne, hors d'oeuvres, and live music. The Christmas-themed party elevated everyone's holiday spirits, providing a unique perspective on Perona's commitment to creating memorable retail experiences.

Puneet Mangla, Co-Founder of Perona stated, "We were thrilled to present our Fall Winter Collection at the recent Review Party. This collection was a perfect showcase for our commitment to modern minimalism, blending traditional artistry with contemporary design. We are overwhelmed to witness so many fashion lovers and industry leaders who joined us in celebrating the holiday season and experienced the beauty of simplicity meeting grace."

Perona conveyed warm thanks to all who gathered, turning the event into a joyous occasion where naturalness became the ultimate form of luxury, marking its distinct presence in the Indian retail and fashion industry.
 

 

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Retail India News: Tanzire Introduces Missoma, the Cult Demi-Fine Jewelry Brand
Retail India News: Tanzire Introduces Missoma, the Cult Demi-Fine Jewelry Brand
 

In a groundbreaking partnership, Tanzire, India's premier global retail platform for demi-fine jewelry, is excited to reveal the exclusive debut of Missoma, the renowned demi-fine jewelry label from London, in the Indian market on December 11th. With a decade-long legacy, Missoma has earned global recognition for its avant-garde designs and fruitful collaborations in the fashion realm, including recent partnerships with Harris Reed and Lucy Williams.

Recognized for their craftsmanship, Missoma is poised to captivate the Indian retail landscape by offering a distinctive fusion of contemporary aesthetics and enduring elegance. Tanzire, a pioneer in curating jewelry resonating with the modern, independent spirit, is pleased to introduce Missoma's collection to India's vibrant and diverse retail market. Founded by Marisa Horden over a decade ago, Missoma emerged from her kitchen table, driven by a passion for fashion-forward, affordable jewelry. Beyond adornment, the brand embodies self-expression and confidence, reflecting Marisa's dedication to empowering individuals through unique, high-quality designs.

Missoma is committed to inspiring self-expression with a focus on sustainability. The brand carefully selects factories in Thailand and India for their highly skilled craftsmanship, utilizing 100 percent recycled sterling silver and recycled 18ct gold plating in their handcrafted products. Suhani Batwara, Founder and Creative Head of Tanzire, expressed her excitement, stating, "Missoma has been on my wish list since the inception of Tanzire, and the thrill of finally collaborating to bring them to India is unparalleled. Missoma's products are a celebration of individuality and style, and we are thrilled to make such a brand accessible to the Indian retail audience."

 


 

 

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Retail India News: Kapiva and Tiger Shroff Challenge Fitness Stereotypes, Elevates Ayurveda Wellness Landscape
Retail India News: Kapiva and Tiger Shroff Challenge Fitness Stereotypes, Elevates Ayurveda Wellness Landscape
 

Kapiva, a trailblazer in contemporary Ayurvedic solutions, has joined forces with Bollywood sensation Tiger Shroff to redefine perceptions of Shilajit, a mineral-rich resin often misunderstood. This unique collaboration aims to dismantle stereotypes around Ayurveda, spotlighting Shilajit's diverse applications in muscle building, recovery, energy enhancement, metabolism improvement, and joint health. Focusing on the fitness domain, Kapiva and Tiger aim to reshape Ayurveda's image and promote its efficacy over shortcuts, particularly in muscle building.

The latest ad film addresses the prevalent trend of resorting to steroids for muscle growth, challenging societal preferences for shortcuts. It advocates for natural products with clinically tested ingredients, emphasizing that achieving fitness goals doesn't require shortcuts. Kapiva's men's wellness category features Shilajit-led products with ingredients like Ashwagandha, Swarna Bhasma, Gokshura, and Black Musli, all clinically tested for testosterone-boosting, stress-managing, strength-enhancing, metabolism-supporting, and muscle recovery-accelerating properties.

Tiger, renowned for his athletic prowess and whose fitness journey has been followed by many over the years, has embraced Ayurveda as a key element in his personal health and fitness journey. This signifies the beginning of a perfect partnership, aimed at collaborating and reshaping the narrative surrounding Shilajit, moving towards a more informed and nuanced understanding for our consumers. We are super excited to have him on-board," stated Shantanu, Co-Founder of Kapiva. 

Kapiva's commitment to modern Ayurveda is evident through rigorous clinical testing, ensuring the safety and efficacy of their formulations. By combining ancient Ayurvedic wisdom with contemporary clinical excellence, Kapiva aims to set new standards for modern wellness.

 

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[Funding Alert] Nat Habit Bags $10.2 mn in Series B Funding to Accelerate Growth
[Funding Alert] Nat Habit Bags $10.2 mn in Series B Funding to Accelerate Growth
 

Nat Habit has successfully secured $10.2 million in series B funding, led by Bertelsmann India Investments (BII), with participation from Fireside Ventures, Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures. This funding injection is expected to fortify the brand's strategic expansion into new categories, retail channels, research and development (R&D), and talent acquisition, as it sets its sights on a 4X+ growth in the $30 billion beauty and personal care market, aiming for an Annual Recurring Revenue (ARR) of 350 crore in the next 24 months.

Swagatika Das, Founder said, ‘’Nat Habit was founded with a vision to make true and wholesome natural care available to all. We have been doing that with Fresh products from our Ayurvedic Kitchen. Over the years, we have witnessed great support from our investors who have helped us in our journey of delivering high-quality, sustainable, and truly natural personal care products. Natural or ayurvedic care is not merely a trend for us; it is a lifestyle or habit we would like consumers to adopt for a safer, longer and happier life.  With the recent Series B funding, we aim to double down on our efforts in terms of building a stronger community and making larger strides towards making Nat Habit the go-to brand for every Indian’s daily personal care needs.’’

Pankaj Makkar, Partner Bertlesmann said, “Nat Habit has taken personal care to a new level by offering fresh products using proprietary techniques and natural ingredients. We are excited by their unique products that have led to immense customer love and strong retention. This investment is a sign of our confidence in Nat Habit's potential and our relationship with its founders. We're excited about a future filled with mutual success and ongoing teamwork.

Dipanjan Basu, Fireside Ventures Partner said, “India’s beauty and personal care market is on a steep growth trajectory with multiple emerging needs and gaps of consumers. We are extremely impressed with what Nat Habit is trying to achieve in this market, with its disruptive products and strong commitment to goodness. This certainly is a brand that’s here to win. Fireside will continue to support such visionary purposes and entrepreneurship - it also strongly aligns with our fund’s purpose of building responsible brands that do good for the environment and people.

Over the last 5-6 years, India's Beauty and Personal Care (BPC) industry has witnessed a significant shift towards clean and natural ingredients, with Nat Habit emerging as a leading player in this space. The natural cosmetics market in India is projected to reach $0.90 billion by 2023, with a compound annual growth rate (CAGR) of 3.52 percent from 2023-2028. Nat Habit's commitment to 100 percent natural personal care products, made fresh daily from its ayurvedic kitchen, has resonated with consumers across Tier l, Tier ll, and Tier lll cities.

In the coming 24 months, Nat Habit aims to expand its product portfolio, venture into offline retail channels, and focus on creating greater brand awareness. Approximately $2 million of the funds will be allocated to provide exits to angels and early-stage investors, offering significant returns. Nat Habit's strategic growth plan includes channel expansion, diversified product offerings, and increasing brand presence, building on its success in the natural retail beauty market.

Having previously secured $4 million in its Series A round in 2022, led by Fireside Ventures, Nat Habit has experienced over 4X growth in revenue. The brand has strategically utilized past funding to enhance its market reach, invest in research and development, and diversify its product portfolio, positioning itself as a prominent player in the natural beauty and wellness sector.

 

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Retail India News: Nourish You Acquires One Good, Aims to Transform Plant-Based Food Scene
Retail India News: Nourish You Acquires One Good, Aims to Transform Plant-Based Food Scene
 

In a transformative move within India's expanding plant-based foods landscape, Nourish You, the nation's pioneering superfood brand, has announced the complete acquisition of One Good, a leading vegan dairy brand. This strategic acquisition, positioned as the largest M&A activity in the conscious-consumption category, brings together the expertise and shared vision of both companies, charting a new trajectory for plant-based nutrition in India.

Founded in 2016 as Goodmylk and headquartered in Bengaluru, One Good is renowned for its award-winning range of vegan dairy products, including milks, cheeses, chocolates, curd, ghee, butter, and more. The acquisition sees the integration of One Good's leadership team, including CEO and Co-Founder Abhay Rangan, CFO and Co-Founder Radhika Datt, and COO Dhivakar Sathyamurthy, into Nourish You's leadership.

Nourish You, initially recognized for pioneering the cultivation of Quinoa and Chia in India, has evolved from a superfood brand to a comprehensive plant-based brand. With over 5000 acres under cultivation today, the company has expanded into the superfoods category, offering innovative products such as fills, mueslis, and plant-based milk, available across 2,500 retail stores. Supported by prominent investors, including Nikhil Kamath of Zerodha, Samantha Ruth Prabhu, Rohit Chennamaneni of Darwinbox, and others, Nourish You ventured into alternative dairy with the successful launch of Millet Mlk in early 2023, receiving accolades from the Indian Institute of Millet Research (IIMR) and the Plant-Based Foods Industry Association (PBFIA).

One Good, recognized for innovating affordable vegan milk in select regions, remains committed to providing high-quality, accessible plant-based nutrition. As a leader in the vegan dairy category, One Good has previously acquired three plant-based companies, showcasing its dedication to driving innovation and accessibility in the sector.

Krishna Reddy, Co-Founder, Nourish You said, “From introducing India to the power of superfoods and now acquiring One Good, Nourish You evolves from being a superfood brand to a plant-based brand, embracing a more inclusive vision.  One Good’s journey is revolutionary. It was  born with a vision of creating the next big dairy company, devoid of animals. Moreover, it is  led by a team of fervent vegans dedicated to both innovation and animal protection. The acquisition integrates Nourish You’s commitment to animal welfare with our existing values of nourishing consumers, farmers, and the planet. It also reinforces our commitment to make healthy, flavorful plant-based foods, affordable and accessible.

Abhay Rangan, CEO and Co-Founder, One Good said, "Our journey towards creating One Good was ignited by a passion for animal rights and a dedication to accessible and affordable plant-based alternatives for all. We are excited about being a  part of Nourish You’s incredible platform and leveraging their scale and operational excellence to build India’s biggest plant-based dairy company.

Nourish You's growing retail presence combined with One Good’s strong direct-to-consumer engagement positions the company as the go-to destination for innovative plant-based alternatives in India.

 

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Retail India News: Coty Inc Expands Beauty Footprint with Strategic Investment and Key Appointments
Retail India News: Coty Inc Expands Beauty Footprint with Strategic Investment and Key Appointments
 

Coty Inc. has unveiled ambitious plans to accelerate the footprint of its Prestige and Consumer Beauty business segments in India. This ambition is supported by significant investment in India, including the appointment of industry leader Rizwan Mulla as Business Development Director, India, the introduction of a new team and office premises, as well as the signing of a strategic agreement with leading distribution and marketing company, House of Beauty.

As the number one fragrance company in India, Coty has already positioned itself as a key player in the Indian beauty market, which is valued at $16.5 billion. Leading the new Coty India team, Rizwan Mulla brings more than 25 years' of experience in operational management, business development, and marketing to Coty’s Southeast Asia leadership team. Based in Mumbai, Mulla will put his track record of nurturing business potential to work in maximizing revenue streams and business value. Underscoring Coty’s long-term commitment to India, Mulla will be tasked with identifying growth opportunities, refining operations, and fostering valuable partnerships for Coty across India. Mulla and his team of Brand, Business Development, and e-commerce Managers will be focused on nurturing key customer relationships while driving brand and omni-retail excellence with the local distributors across Prestige and Consumer Beauty divisions.

Kristina Strunz, MD, Coty Southeast Asia and India said, “Over the past five years, we have witnessed the meteoric rise of Prestige Beauty in India, and today it represents one of the key long-term growth opportunities in Asia for Coty. The strategic investment in Coty’s operations in India underlines the company’s ambition to solidify our already strong presence in the sizable Indian beauty market. We are excited to welcome Rizwan and the team as we gear up to accelerate growth across the luxury and everyday beauty segments in this dynamic and exciting market.

India’s beauty sector has witnessed incredible growth in the past five years, fueled by more widespread internet access, rising income levels, and a growing population of young consumers who are increasingly conscious of skincare and body care. The early adoption of makeup among teens and those entering the job market has also been key drivers in the acceleration of the beauty and personal care market in India. Growing from $12.3 billion in 2018 to $15.6 billion in 2022, India’s beauty market is expected to reach $17.4 billion by 2025.

A key distribution market in Asia, India has embraced key Coty prestige brands, including Gucci Beauty, Burberry Beauty, Hugo Boss, Calvin Klein, and Davidoff fragrances, and consumer brands such as Rimmel, MaxFactor, and Adidas. In the financial year 2023, Coty India grew +65 percent, and this growth trajectory is set to continue in the year ahead, supported by a series of new fragrance release launches, blockbuster campaigns, and upcoming brand launches. Coty’s Prestige brands will make an impact with key launch campaigns featuring the unveiling of Burberry Beauty’s new niche fragrance, Burberry Goddess and Her Elixir; the new release of Gucci Flora Magnolia; and an exclusive lifestyle partnership for Davidoff. In the Consumer Beauty arena, Coty is set to indulge local consumers with the latest MaxFactor campaign and a new range from Adidas.

In another key milestone for Coty Inc., the company has announced the appointment of a new strategic distribution partnership with House of Beauty. A signing ceremony between Kristina Strunz, Managing Director, Coty Southeast Asia and India, and Shriti Malhotra, Group CEO Quest Retail - House of Beauty, took place in Mumbai to mark this important collaboration. Tapping into the growing demand across India for Prestige Beauty, the agreement covers the launch of Kylie Cosmetics in India and the development of a retail marketing program to engage and inspire the millions of Kylie Jenner fans across the country. As a leader in specialty beauty, House of Beauty leverages its extensive expertise in brand building and premium distribution to develop successful beauty brands and omnichannel retail concepts in India.

We areproud to partner with House of Beauty to help Coty meet the growing demand for Prestige Beauty in India and look forward to launching Kylie Cosmetics over the coming months. Kylie Cosmetics represents a tremendous opportunity to drive the Coty business forward in India, as the brand appeals to a modern shopper with an international outlook who cares about kindness, authenticity, and quality. Coty and the Kylie Cosmetics team have fearlessly grown the brand into a holistic, beauty lifestyle destination with global appeal – and we are confident that this winning formula will resonate well with beauty shoppers in India,” added Strunz.

Shriti Malhotra, Group CEO, Quest Retail - House of Beauty added, “We are delighted to complete this partnership between Coty and our Group company, House of Beauty, to add Kylie Cosmetics to our exciting beauty portfolio. Led by Sanjali Giri (VP – International Brand Distribution), House of Beauty has proven successful in building and scaling premium global beauty brands through strong brand storytelling, superior distribution, robust partnerships and extensive omnichannel expertise. There is growing demand across India for quality make-up, best-in-class innovation and immersive marketing activations from international beauty lifestyle brands. Together with Coty, we look forward to strengthening our national portfolio and footprint, and hope to accelerate the rise of premium beauty in South Asia by making Kylie Cosmetics shine in India.

 

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Retail India News: Boddess Beauty Launches its Private Label The Honest Tree, A Clean and Vegan Bath and Body Brand
Retail India News: Boddess Beauty Launches its Private Label The Honest Tree, A Clean and Vegan Bath and Body Brand
 

As a pioneering omni-channel multi-brand retailer in India, Boddess Beauty stands as a guiding light in the beauty and wellness sector, committed to reshaping the conventional customer experience. Since its inception, Boddess Beauty has seamlessly blended personalized product curations, cutting-edge gadgets, and global talents to empower every woman, fostering confidence and embracing beauty in its most authentic form. In alignment with this commitment, Boddess Beauty proudly introduces 'The Honest Tree,' its private label – a clean and vegan bath and body brand crafted in India, offering a diverse range of products for an unparalleled shower experience.

Rooted in nature, The Honest Tree's selection of bath and body products is pure, ethically sourced, and produced with an eco-friendly ethos, devoid of sulphates and parabens.

Paying homage to nature as an endless source of gifts, The Honest Tree's vegan and cruelty-free product line, comprising body butters, body milks, sorbets, and cleansers, is thoughtfully curated for the Indian skin and body. The brand's six distinct ranges aspire to elevate every Indian's shower routine, providing therapeutic solutions that address modern-day challenges such as anxiety, stress, and insomnia through the art of aromatherapy.

In the domain of modern wellness, The Honest Tree underscores the importance of a digital detox. The brand introduces a sensorial journey through aromatherapy in its bath and body offerings, activating each individual's senses for a truly immersive experience.

Demonstrating a profound understanding of individual skin concerns and the impact of pollution and humidity on Indian skin, The Honest Tree presents an exclusive treatment-based range to combat issues like back acne. This unique form of acne often hinders individuals from feeling comfortable in their skin, limiting their sartorial choices. The meticulously crafted products from The Honest Tree are precision-designed to alleviate these concerns, granting valued consumers the freedom to embrace their skin while steadfastly prioritizing its health and well-being.

"With a deep understanding of the Indian market and consumer needs, The Honest Tree has meticulously curated a range of budget-friendly products, harnessing the very essence of nature to offer a transcendent self-care ritual. We firmly hold the belief that skincare transcends facial care alone. Our earnest ambition is to elevate every Indian's shower experience by presenting therapeutic products, derived from nature and meticulously formulated to address specific Indian skin concerns. This endeavor seeks to bring about not just physical revitalization but a profound sense of peace—from skin to mind," said Mansi Sharma, Founder of The Honest Tree.

"We are thrilled to announce our foray into bath and body care. Aligned with the ever-evolving preferences of discerning consumers, we aspire for our homegrown brand to provide an experience to Indian consumers that rivals global brands in the market. At Boddess Beauty, we staunchly believe in delivering the finest products and choices to our valued customers. The Honest Tree encapsulates our core values, and we anticipate that the experience it offers will empower buyers to lead a more balanced and enriched life," said Ritika Sharma, Founder and CEO of House of Beauty/Boddess.

 

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Retail India News: How GOKYO is Disrupting the Quality Outdoor Clothing and Gear Market in India
Retail India News: How GOKYO is Disrupting the Quality Outdoor Clothing and Gear Market in India
 

The spirit of exploration and adventure has taken hold of India, fueling a notable increase in trekking, mountaineering, camping, safari tours, and nature exploration, both domestically and internationally. Despite this surge, discerning Indian outdoor enthusiasts have been longing for apparel and accessories that seamlessly blend style, quality, and performance without being prohibitively expensive.

Gokyo has emerged as a trailblazer in India's trekking and outdoor performance apparel market. Led by Venkatesh Maheshwari, known as Venki, a seasoned trekker and mountaineer with summits, including Mt. Everest, the GOKYO team combines inspiration from leading international outdoor brands with three decades of expertise in the apparel industry and an unwavering passion for the outdoors.

With a background in corporate and consulting roles for top retailers globally, Venki identified a gap in the Indian market for premium-quality clothing tailored specifically for outdoor pursuits.

Venki said, "Gokyo is more than a brand; it's the realization of a dream born from our love for the Himalayas and a commitment to provide premium outdoor clothing for like-minded Indians. Inspired by Gokyo Ri, a peak nestled in the Everest region, and the adjacent lake near a Sherpa community village, our brand is a fusion of international style and performance fabrics to meet the rugged demands of outdoor adventures."

Gokyo's product range is meticulously categorized into three series catering to different climates and terrains: The SHERPA Series for extreme cold, ALPINE for mild winters, and EXPLORER for regular weather. Each series offers a comprehensive selection of trekking pants, T-shirts, hiking shirts, jackets, base layers, cargoes, and accessories like trekking poles, shoes, sleeping bags, backpacks, caps, crampons, and headlamps. Plans are in progress to expand the assortment to include shoes, tents, and climbing equipment.

Notably, Gokyo stands out as a brand addressing the challenges faced by women trekkers, ensuring they find the perfect apparel for their outdoor adventures—a commitment to inclusivity and recognizing the diverse needs of the trekking community.

Having commenced retail operations a year ago on their website, www.gokyo.in, the brand has rapidly gained traction, prompting expansion to Amazon. Positive customer feedback and an enthusiastic response on Instagram (@gokyo.in) have resulted in an expanded product line and the inauguration of their first retail experiential store in Malad, Mumbai. The in-house conceptualized store immerses customers in an outdoor ambiance, providing an instant surge of energy.

Gokyo's product range is also available at numerous outdoor apparel outlets, and the brand harbors ambitious plans for expansion through a franchise model across the country.

The mission extends beyond creating a remarkable Indian outdoor brand; GOKYO aims to serve as a catalyst for explorers to embark on their adventure and self-discovery journeys in style, equipped with the right clothing and gear.

 

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Retail India News: You Care Lifestyle Expands Product Portfolio with 'You Balance'
Retail India News: You Care Lifestyle Expands Product Portfolio with 'You Balance'
 

Amidst the rising health challenges in India attributed to unhealthy lifestyles, You Care Lifestyle proudly introduces its inaugural in-house product, "You Balance." This health powder, meticulously crafted through a fusion of science, ancient wisdom, and Team Luke's extensive expertise, targets chronic inflammation—an underlying factor in various health conditions such as diabetes, cancer, thyroid issues, and gut disorders.

The importance of balance in combating health-related diseases, particularly in the context of the 2019 pandemic, has become increasingly evident. Chronic inflammation, often termed the silent epidemic, poses a significant threat to overall well-being, contributing to diseases like cardiovascular conditions, diabetes, cancer, and neurodegenerative disorders.

"You Balance" steps in as a preventive solution, blending 11 scientifically proven ingredients, including Turmeric Powder, Black Pepper, Cumin Seeds, Fennel Seeds, Coriander Seeds, Ginger Powder, Ceylon Cinnamon, Cardamom, Methi Seeds, Amla Powder, and Clove. This herbal spice blend supports the immune system, modulates inflammatory responses, and reduces the production of pro-inflammatory molecules.

The unique approach of "You Balance" revolves around cellular nutrition, angiogenesis, DNA repair, stem cell regeneration, microbiome gut, immunity, and inflammation. The manufacturing process emphasizes slow roasting and precise spice grinding to maximize nutrient absorption, ensuring 100 percent bioavailability. The product's eco-conscious packaging further aligns with You Care Lifestyle's commitment to a healthier planet.

With no preservatives, additives, binders, or fillers, "You Balance" is a pure, chemical-free, plant-based, and non-GMO blend suitable for all age groups. This versatile health powder is positioned not only to benefit individual health but also to support a community's overall well-being.

Narendra Firodia, Social Entrepreneur and Co-founder of You Care Lifestyle, expressed, "This launch reflects our dedication to providing our community with superior, science-backed solutions."

 

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Retail India News: How this D2C Brand is Changing Dental Care
Retail India News: How this D2C Brand is Changing Dental Care
 

As cold winds usher in the season of warmth and self-care, the shift in daily experiences becomes apparent. From chattering teeth and dry winds inducing dehydration to minor tooth pain and sensitivity, the winter season brings unique challenges. Salt Oral Care addresses these concerns with a range of oral care solutions designed to keep you flawless through the Jack Frost. In a noteworthy business angle, Salt aligns safety with sustainability, offering eco-friendly and recyclable packaging, vegan, gluten-free, and toxin-free options, contributing to the reduction of plastic waste in the $51.45 billion Oral Care industry.

The product line includes four variants of mouthwash catering to preventive oral care in distinct categories—Savant (Gum Protection in Chamomile Mint), Hydra (Anti-Sensitivity in Saffron), Balance (Alkaline Probiotic pH Neutralization in Honey), and Hyaluronic (Remineralization in Aqua Mint). Each variant addresses specific winter concerns, providing a holistic approach to oral health.

Adding an unconventional touch to oral freshness, the Manhattan Mouth Spray not only ensures a refreshing vibe but also offers relief from minor cold symptoms. This unique mouth spray establishes a secret understanding with gums and the throat, maintaining pH balance and alleviating micro inflammations.

Salt goes beyond traditional oral care with additional offerings such as Day and Night toothpaste, complemented by a complimentary squeezer key for hassle-free tube usage. The range includes safe, non-penetrating instant teeth whitening and maintenance products, tooth powders, water flosser, and a sonic toothbrush, offering an exciting enhancement to routine oral care during the winter season.

 

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Retail India News: How J-Beauty is Ruling the Beauty Retail Sector this Wedding Season
Retail India News: How J-Beauty is Ruling the Beauty Retail Sector this Wedding Season
 

With the impending wedding season, soon-to-be brides and grooms are embarking on a quest for impeccable, radiant skin as they approach their big day. In response to this pursuit, ILEM JAPAN emerges as the gateway to timeless Japanese beauty secrets, encapsulated in an array of luxurious Bento Bundles and Gift Sets. These offerings aim to redefine skincare routines, promising to reveal natural beauty like never before in the diverse retail landscape of India.

ILEM JAPAN takes pride in harnessing the inherent power of nature to elevate beauty. Their products, meticulously crafted with time-tested ingredients and modern technology, provide a comprehensive skincare experience. From traditional Japanese elements like Sakura, Fermented Rice Extracts, and Japanese Konjac to globally sourced ingredients such as Artichoke Leaf Extract, Bulgarian Damask Rose Stem Cells, and Marula Oil, each product is designed to pamper the skin with the finest nature has to offer.

Recognizing that skincare has no gender boundaries, ILEM JAPAN's extensive product range caters to both men and women. Whether preparing for the most significant day, aiming for a polished look, planning to turn heads, or simply desiring to look one's best, their products are tailored to meet diverse skincare needs. From cleansers and moisturizers to serums and masks, ILEM JAPAN ensures there's something for everyone.

Imagine a complete skincare routine thoughtfully packaged like a Japanese bento box – convenient, efficient, and perfectly portioned. The Bento Bundles, offering the A to Z of skincare, eliminate the stress of choosing products, understanding their usage, or ensuring ingredient compatibility. This business angle provides a unique perspective on skincare solutions during the wedding season, aligning with the cultural richness and diversity of the Indian retail market.

This wedding season, ILEM JAPAN invites individuals to unveil their natural beauty, enhance skin radiance, and let their natural glow shine brightly for the world to see.

 

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Retail India News: Diam Beauty Redefines Indian Beauty Standards
Retail India News: Diam Beauty Redefines Indian Beauty Standards
 

Diam Beauty distinguishes itself not by following trends but by charting its course, rooted in inclusivity and the delivery of top-tier products to our valued customers in the vibrant Indian retail landscape.

While many beauty brands grapple with the challenges posed by the Indian climate and humidity, our cosmetics defy the elements. We have developed formulations that ensure long, comfortable wear throughout the day, providing a reliable solution for consumers in the Indian market.

Our unique approach to product shades sets us apart. Collaborating with diverse study groups, each comprising over 20 individuals with various skin tones, we meticulously identify the perfect range of shades. This thorough process takes into account the nuances of undertones and complexions.

Beyond mere makeup, our products seamlessly integrate skincare and cosmetics. They incorporate a minimum of five active skincare ingredients, delivering both long-lasting, vibrant colors and promoting healthier skin. This dual-purpose fusion helps combat common skin problems such as acne and pigmentation.

In fostering a sense of community, we consistently partner with influencers who represent a broad spectrum of skin tones and types. Together, we've built a community that champions and celebrates the rich tapestry of Indian beauty.

As a PETA-certified brand, we reaffirm our dedication to cruelty-free cosmetics, ensuring that your beauty is never at the expense of our furry friends.

Amidst the ever-changing trends, Diam Beauty stands as an enduring symbol of diversity and uncompromising quality. With every shade, we redefine beauty, offering a canvas for self-expression and celebration in the dynamic Indian retail market.

 

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Retail India News: Deconstruct Illuminates Dhanteras with a Unique Blend of Tradition and Trust
Retail India News: Deconstruct Illuminates Dhanteras with a Unique Blend of Tradition and Trust
 

As the golden rays of Dhanteras grace our lives, the larger-than-life idol of Goddess Lakshmi bestows her blessings upon the shimmering waters of prosperity at Mumbai’s iconic Marine Drive. Observers delight in capturing this unique phenomenon, embodying the festive spirit that encapsulates Deconstruct’s ethos through the lens of a viewer.

Goddess Lakshmi, adorned in radiant gold hues, exudes her celestial aura while elegantly seated in a lotus. Embracing the festive fervor, the brand's flagship product, the Vitamin C and Ferulic Acid face serum, takes center stage alongside the divine presence. As drops from the dropper fall into the Arabian Ocean, creating ripples, it symbolizes Deconstruct's unwavering commitment to a 100 percent money-back policy. The campaign aligns with the brand’s core mission of earning consumer trust through innovation and accurate information.

Malini Adapureddy, Founder, and CEO said, “Innovation is at the core of Deconstruct. This is evident in our product range, featuring potent power duos for effective skincare and in everything we do. To reinforce our commitment to providing gentle yet effective personal care, we offer a 100 percent money-back guarantee, ensuring a 100 percent safe skincare journey for beginners and enthusiasts alike. Our latest campaign is a direct tribute to all of that and more—stay tuned.

In an era where trends ebb and flow and new brands saturate the market, recognizing the enduring value of well-researched, formulated, and result-driven products becomes imperative. Deconstruct's products deliver rapid skincare results with the right blend of ingredients, coupled with informative guidance for personalized choices based on skin type and condition. Rigorous testing, including a skin irritation test, ensures a delightful skincare journey without compromising effectiveness—validated by 100 percent of test users. With confidence and evidence-based results, the brand takes a bold step by offering a unique 100 percent money-back guarantee if expectations are not met.

This Dhanteras and Diwali, embark on a journey to discover the true worth of investing in your skin with Deconstruct and pave the way for continued long-term, healthy, happy, and radiant benefits.

 

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Styched -Online Youth Fashion brand Unveils Revival of Flatheads Sneaker Brand Following Landmark Acquisition
Styched -Online Youth Fashion brand Unveils Revival of Flatheads Sneaker Brand Following Landmark Acquisition
 

Styched, the prominent direct-to-customer (D2C) fashion and lifestyle brand, has unveiled the revival of the Flatheads casual sneaker brand after a landmark acquisition agreement. The pre-orders for Flatheads' signature sneakers are slated to commence on November 9th, with customers having the exclusive option to place their pre-orders through the official Flatheads website.

Styched is enthusiastic about reintroducing Flatheads with three distinct collections: Ellipsis – Breathable Sneakers, available in Cobalt, Burgundy, and Graphite; Luft – Lightest Sneaker, offering selections in Fern Green, Cocoa Brown, Crimson Red, and Blue Melange; and Linen Sneakers, presenting a stylish range in Blue Navy, Burgundy Red, Olive Black, and Grey Black.

Flatheads' distinction lies in its unwavering commitment to expert design and the use of premium materials. Their insoles, midsoles, knitted uppers, and lacing closures are meticulously crafted to deliver outstanding comfort throughout the day. The selection of materials optimized for the Indian tropical climate ensures the durability and comfort of Flatheads sneakers. The designs maintain a minimalist, casually chic aesthetic that complements a diverse spectrum of fashion styles.

The journey leading to Flatheads' relaunch is a tale of resilience and determination. Founder Ganesh Balakrishnan encountered a critical juncture on the sets of 'Shark Tank India Season 2,' where potential investors hesitated to join his entrepreneurial venture. However, despite these setbacks, Ganesh's entrepreneurial spirit remained steadfast. After the television show, Flatheads experienced an overwhelming outpouring of support from people across the nation. The brand quickly achieved success, selling out in India and making notable inroads into the US and UAE markets before the acquisition.

 

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Retail India News: Signify Launches Philips Direct-to-Consumer (D2C) Website
Retail India News: Signify Launches Philips Direct-to-Consumer (D2C) Website
 

Signify, the global leader in lighting, is excited to introduce its Philips Direct-to-Consumer (D2C) website, a pioneering initiative set to transform the way customers engage with lighting. The new platform, In.shop.lighting.philips.com by Signify India, offers an extensive selection of over 1000 consumer products across various categories, emphasizing ease, convenience, and accessibility for its esteemed customers.

Here's what the website offers:

  1. Comprehensive Product Range: Signify's innovative lighting solutions, including Philips and Smart Wi-Fi products, are available on the website, complete with free delivery and a 7-day return policy.
  2. Nationwide Reach: The website caters to customers throughout India, ensuring accessibility to lighting solutions for people across the country.
  3. Festive Season Promotions: As the festive season approaches, customers can anticipate exciting offers and promotions on the website.
  4. Digital Growth: Signify India has experienced substantial growth on digital platforms like Amazon, Blinkit, Myntra, and Flipkart. The new D2C website, with its extensive product range, is poised to further boost this growth by complementing limited product offerings on these platforms.
  5. Virtual Store: Customers can expect a seamless shopping experience with the potential integration of a virtual store, enhancing the product exploration journey. The virtual store allows customers to delve into product details, features, materials, and the inspiration behind their designs.
  6. Company Warranty: Signify's commitment is to provide reliable and enduring lighting solutions, in contrast to the challenge of substandard products lacking warranties and spares availability, often associated with Chinese imports in the market.

Sumit Joshi, CEO of Signify India, said, "We are pleased to announce the launch of our D2C website. The Philips D2C website reflects our dedication to delivering exceptional lighting experiences. Extensive research into consumer behavior, trends, and patterns has driven our commitment to ensuring unmatched customer satisfaction. We have seen success with modern trade concepts in the electrical industry and aim to replicate this achievement in the e-commerce realm."

With this innovative E-Shop, Signify reaffirms its commitment to pioneering innovation in the electrical and digital building infrastructure industry, setting new benchmarks for customer satisfaction and convenience. Visit In.shop.lighting.philips.com to explore Signify India's lighting solutions from the comfort of your home.

 

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Retail India News: Rangita's Festive Season Soars with 6.5X Growth Across India
Retail India News: Rangita's Festive Season Soars with 6.5X Growth Across India
 

Rangita, a direct-to-consumer (D2C) Indian fashion label under the banner of Stellaro Brands, has experienced a remarkable 6.5-fold surge during the Diwali season. The brand's success can be attributed to the surging demand from consumers across various regions during the ongoing festive season. In preparation for the festive celebrations, Rangita thoughtfully expanded its product offerings to include a diverse array of festive collections, with a particular focus on cultural observances such as Karva Chauth and Diwali.

This accomplishment underscores the brand's consistent dedication to creating designs that align with the evolving tastes of the modern Indian consumer. A crucial driver of this success is Rangita's prudent pricing strategy, which harmonizes with the spending patterns of its audience.

Manish Ahlawat, Director of Stellaro Brands, expressed, "The exceptional growth we've witnessed this festive season underscores Rangita's unwavering commitment to delivering impeccable designs and exceptional quality to our valued customers. Our ability to comprehend the evolving preferences of our customer base has empowered us to curate a collection that deeply resonates with the essence of traditional Indian celebrations while incorporating a modern touch."

Regarding product preference, the occasion wear segment, particularly items priced in the range of Rs 900-1200, has experienced remarkable success. This attests to the brand's dedication to offering premium quality products at accessible price points. Furthermore, Rangita's everyday wear collection has witnessed a surge in demand for items priced between Rs 500-700, highlighting the brand's ability to capture the spirit of everyday elegance.

A significant contributor to Rangita's resounding success has been its captivating range of kurtas and kurta sets. These ensembles feature intricate heavy embellishments, flared designs, and elaborate embroideries. This category alone has accounted for a notable 40 percent of the company's overall turnover, with an impressive average selling price (ASP) of 1000+, showcasing the brand's steadfast commitment to crafting timeless, sophisticated attire.

Among the top-performing cities, Rangita has enjoyed significant patronage from Bengaluru, Hyderabad, Chennai, Delhi, and Mumbai, collectively constituting 34 percent of the brand's total sales. This widespread popularity underscores Rangita's ability to capture the hearts of customers across diverse cultural landscapes.

Since its launch in January 2023, Rangita has maintained an impressive Compound Annual Growth Rate (CAGR) of 50 percent, underscoring its unwavering commitment to quality and innovation. Rangita's latest collection is readily available on various e-commerce platforms, including Amazon, AJIO, Flipkart, Myntra, Tata Cliq, Snapdeal, among others.

 

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Retail India News: Foundry from Cover Story Launches Exclusively on AJIO
Retail India News: Foundry from Cover Story Launches Exclusively on AJIO
 

Cover Story Clothing Limited's ultra-fast Gen Z fashion brand, Foundry is now available exclusively on AJIO, the renowned online retail platform. As a direct-to-consumer (D2C) fashion and accessories brand, Foundry is committed to delivering fresh and affordable fashion to fashion-conscious consumers.

Upon its launch, Foundry presents an initial collection of 1,500 styles, with plans to expand this to over 6,000 styles within the next year. Furthermore, the brand aims to introduce 50 new styles each day, ensuring that customers have access to the latest fashion trends at attractive and budget-friendly price points.

Manjula Tiwari, the Managing Director and CEO of Cover Story Clothing Limited said, "Our emphasis on being trendsetters allows us to remain at the forefront of the ever-evolving fashion landscape. In order to meet the evolving demands of our customers, we are committed to continually expanding the range of our offerings. AJIO, India's preferred shopping destination for Gen Z fashion enthusiasts, was the ideal launch platform for Foundry."

With its distinctive, bold, and stylish offerings, Foundry is positioned to become the preferred brand for young and trend-conscious shoppers throughout India. Cover Story Clothing Limited introduced India's first homegrown fast fashion brand, Cover Story, in 2016 and a lifestyle brand catering to modern Indian women, Ancestry, in 2018.

Vineeth Nair, CEO of AJIO commented, "Affordable fast fashion has been increasingly popular, particularly among young shoppers with a strong style sensibility. We are delighted to exclusively launch Foundry on AJIO and provide customers with affordable fashion that prioritizes the latest trends and resonates with young shoppers."

Foundry's impressive collection of fashion essentials encompasses a wide range of products, including top wear, dresses, bottom wear, co-ord sets, and outerwear, making it a must-visit destination for all fashion-forward shoppers. In addition to apparel, the brand offers an extensive selection of accessories, including jewelry, caps and hats, bags, phone cases, hair accessories, scarves, and socks. With this diverse and comprehensive range, Foundry empowers individuals to curate their distinctive and confident look for any occasion.

Foundry joins AJIO's esteemed portfolio of both international and homegrown brands, providing customers with a vast array of handpicked and curated fashion styles. Over the years, AJIO has solidified its status as one of the most popular fashion destinations, witnessing substantial growth in its active customer base and web traffic.

 

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Retail India News: Rasayanam Unveils Ayurvedic Wellness Juices to Promote Holistic Well-being
Retail India News: Rasayanam Unveils Ayurvedic Wellness Juices to Promote Holistic Well-being
 

Rasayanam, a prominent name in Ayurvedic wellness, is delighted to unveil its latest line of health and immunity-boosting products, meticulously designed to aid individuals in achieving natural holistic well-being. This trio of juices promises to transform our approach to health, providing effective solutions for weight management, blood glucose control, and overall vitality.

Slim Trim Juice: Bid farewell to the perpetual struggle with weight management, thanks to Rasayanam's Slim Trim Juice. Employing a cold-pressed technique, this juice represents a harmonious fusion of 15 exquisite Ayurvedic herbs, including Harad, Daru Haridra, Curcumin, Beetroot, Garcinia, Aloe vera, Trikuta, Chitrak Mool, Gudmaar, Green Tea, Giloy, Amla, Gokshura, Moringa, and Bach. These ingredients are meticulously blended to facilitate accelerated and sustainable weight loss.

GlucoCare Juice: Effectively managing blood glucose levels is simplified with Rasayanam's GlucoCare Juice. This thoughtfully curated elixir incorporates potent components such as Jamun, Karela, Gudmar, Vijyasar, Methi, Neem, Amla, and Banaba. By consuming just 30ml of GlucoCare Juice daily in the morning, individuals can stimulate natural insulin production within the body, reducing the dependence on alternative insulin. Regain control of your diabetes journey and experience an overall boost in health and vitality with Rasayanam’s GlucoCare Juice.

Pure Amla Juice: Rasayanam’s Pure Amla Juice, featuring twice the concentration of Vitamin C, emerges as the ultimate elixir for promoting lustrous hair, radiant skin, and enhanced immunity. Responsibly sourced from Francis Amla, this juice serves as a rejuvenating tonic for hair, nails, skin, and overall well-being, courtesy of its antioxidant properties and high Vitamin C content. By choosing Rasayanam’s Pure Amla Juice, individuals can unlock the natural potential of Amla and embark on a journey toward a healthier, more vibrant version of themselves.

Rasayanam remains steadfast in its commitment to Ayurvedic principles, harmonizing ancient wisdom with contemporary techniques to offer products that foster a balanced interplay of mind, body, and spirit. All three juices are the result of meticulous craftsmanship by Ayurvedic experts, ensuring safety, efficacy, and a comprehensive approach to well-being.

 

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Retail India News: INNISFREE India Unveils Fresh Identity and INNSIFREE Vitamin C Green Tea
Retail India News: INNISFREE India Unveils Fresh Identity and INNSIFREE Vitamin C Green Tea
 

INNISFREE India, renowned for its nature-powered skincare discovered from the island, marked its 10th Anniversary with an evening of celebration in Delhi and Mumbai, introducing its fresh brand identity and the eagerly awaited INNSIFREE Vitamin C Green Tea Enzyme Brightening Serum.

The cult Korean beauty brand, INNISFREE, has revealed a captivating new look, encapsulated in the tagline 'Clean Island, where clean nature and healthy beauty coexist happily.' This new concept perfectly represents what has endeared INNISFREE to beauty enthusiasts worldwide, drawing them closer to embracing the full beauty of nature. The rebrand encompasses a refreshed visual identity, an updated website, and the introduction of highly anticipated new products.

To commemorate this milestone, INNISFREE hosted an engaging evening at HOME in Delhi, featuring an exclusive masterclass with Ishan Sardesai, an aesthetic surgeon and the founder of The Face Centre. He shared valuable insights on the benefits of Vitamin C Serum and how it serves as an all-encompassing solution for maintaining healthy skin.

The evening witnessed the presence of distinguished guests from New Delhi, savoring hors d'oeuvres and beverages provided by Samsara Gin and Jimmy's Cocktail. INNISFREE also unveiled its limited edition collaboration with Frozen Fun Gelato, offering their Green Tea Matcha flavored gelato. The event featured a floral station by Fresh Flowers, allowing guests to craft their own bouquets. Instant photographs were distributed to guests, ensuring a lasting memory of the INNISFREE event.

In Mumbai, the celebration took place at The TIRA Beauty Store in Jio World Drive, BKC. Ayesha Kanga, known for her vivacious presence, joined the event to discuss her association with the brand. Distinguished figures from the industry also graced the event. INNISFREE partnered with The Flower Shop Bloom and Hola Candle for engaging activities, inviting guests to create their own bouquets and curate their own candles. 

Mini Sood Banerjee, Assistant Director and Head of Marketing at AmorePacific India mentioned, “INNISFREE has come a long way, with a celebrated 10 years success in India, the brand has truly been loved and supported by you all. We’re very proud to unveil the fresh new identity, with our new launch THE VITAMIN C GREEN TEA BRIGHTENING ENZYME SERUM. We hope to celebrate another decade of INNISFREE with our brand friends and customers.

 

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Retail India News: Organic Harvest Expands Its Beauty Portfolio with Organic Makeup Line
Retail India News: Organic Harvest Expands Its Beauty Portfolio with Organic Makeup Line
 

In the dynamic landscape of the retail beauty industry in India, Organic Harvest, the nation's foremost certified organic beauty brand, has ventured into the world of color cosmetics. With the introduction of their new makeup line, Organic Harvest is now offering meticulously curated beauty solutions, featuring certified organic ingredients. The brand remains unwavering in its commitment to providing toxin-free and cruelty-free formulations, delivering a fresh approach to makeup that prioritizes both skin health and environmental well-being. This aligns perfectly with the escalating demand for eco-friendly and safe beauty alternatives.

In response to the growing concerns of discerning consumers about the harmful effects of chemical-laden beauty products, Organic Harvest has unveiled a range of clean, sustainable, and results-oriented makeup products that redefine the conventional approach to cosmetics. These products are thoughtfully designed to safeguard the skin's health, without compromising on performance. Accompanied by a captivating digital video campaign featuring renowned Actor and Brand Ambassador Nimrat Kaur, Organic Harvest is revolutionizing the beauty industry by harmonizing the finest natural ingredients with cutting-edge beauty technology. This marks a significant step towards a fresh and ethical perspective on makeup.

Sukhleen Aneja, CEO of Good Brands Co said, "The launch of Organic Harvest's inaugural makeup range signifies our commitment to clean, ethical, and sustainable beauty. We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet. Beauty, in our belief, should be as pure as nature itself, and this makeup range encapsulates that ethos. It's about looking good while feeling good, and that's what Organic Harvest represents. We are thrilled to add this exciting range to our portfolio and share it with our customers."

Rahul Aggarwal, Founder of Organic Harvest added, "We are delighted to introduce Organic Harvest's first-ever makeup range, expanding our dedication to clean and organic beauty. Our journey has always been about redefining beauty with a conscience, and now our customers can enjoy cosmetics that not only enhance their appearance but also promote skin health. We are excited to introduce this line, and we firmly believe it will revolutionize how people perceive organic beauty."

Nimrat Kaur, Actor and Brand Ambassador for Organic Harvest said, "Having been associated with Organic Harvest for some time now, the makeup range represents an exciting and positive step toward a more sustainable future in the beauty industry. I'm absolutely delighted to be part of the digital video campaign and witness the launch of their first-ever makeup range, a collection beautifully blended from organic goodness with cutting-edge cosmetics. With Organic Harvest's products, consumers can not only enhance their beauty but also contribute to a greater good, thereby shaping a future where conscious beauty decisions are the norm."

Organic Harvest's new makeup collection is designed to enhance natural beauty while nurturing the skin. It includes six distinct product categories: Matte Lipstick in 12 shades, Matte Liquid Lipstick in 8 shades, BB Cream in 3 shades, Matte Compact in 3 shades, Kohl, and Liquid Eyeliner. These offerings are tailored to meet the diverse needs of modern consumers.

 

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Retail India News: Blue Tribe Foods Achieves Plastic Neutrality and Earns Prestigious Sustainability Seal
Retail India News: Blue Tribe Foods Achieves Plastic Neutrality and Earns Prestigious Sustainability Seal
 

Blue Tribe Foods has reached a significant milestone in its journey towards environmental sustainability. In collaboration with The Disposal Company (TDC), the company has successfully attained plastic neutrality, reinforcing its commitment to environmental responsibility. Additionally, Blue Tribe Foods' unwavering dedication to sustainability has been recognized with the prestigious Sustainability Seal for its innovative product line.

Founded by Sandeep Singh and Nikki Arora Singh, Blue Tribe Foods has been a pioneering force in the plant-based meat industry, offering a delectable array of alternatives crafted from ingredients like peas, soybeans, lentils, grains, and other vegetarian sources. Their products have not only delighted taste buds but have also made substantial contributions to a greener planet.

The endorsement and investment from Anushka Sharma and Virat Kohli thrust Blue Tribe Foods into the limelight, amplifying its mission to transform meat consumption habits in India. The celebrity couple's support for plant-based eating reflects their values of compassion for animals and environmental sustainability.

Amidst the prevailing challenges of plastic waste, companies like Blue Tribe Foods play a crucial role in shaping the environment and impacting lives. As per the Plastic Waste Statistics report, 2.26 million tonnes of plastic packaging have been covered under Extended Producer Responsibility (EPR) for the year 2022-23.

In a groundbreaking initiative, Blue Tribe Foods partnered with The Disposal Company (TDC), led by Bhagyashree, an expert in plastic waste measurement, financing, and reduction. Through this collaboration, Blue Tribe Foods has not only offset its plastic footprint but has also taken significant steps to reduce carbon emissions associated with its operations.

Sohil Wazir, Chief Commercial Officer at Blue Tribe Foods said, "In partnership with The Disposal Company, we are unwavering in our commitment to environmental responsibility. Their invaluable support in offsetting our plastic waste aligns seamlessly with our brand's core values. Together, we conscientiously pave the path towards a more sustainable future, ensuring responsible management of every bit of plastic waste. In this formal collaboration, we remain steadfast in our mission to nurture a greener planet, as we endeavor to create a better world for all."

Bhagyashree Bhansali, Founder of The Disposal Company said, "The Sustainability Seal awarded by TDC to Blue Tribe Foods signifies the brand's dedication to rigorous environmental standards, social responsibility, and ethical business practices. This coveted seal is a testament to the brand's unwavering commitment to producing innovative, eco-friendly, and delicious plant-based meat products."

Blue Tribe Foods has garnered acclaim from conscious consumers and emerged as an inspirational force for other brands, encouraging them to prioritize sustainability and contribute to a more environmentally conscious society. TDC offers solutions that empower brands to become plastic-neutral and actively contribute to a cleaner environment. With stringent standards and a trusted reputation, TDC is the preferred choice for over 60 global brands.

 

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Retail India News: mCaffeine's Beauty Game-Changer, Unveis the 'Eyes On You Serum Concealer’
Retail India News: mCaffeine's Beauty Game-Changer, Unveis the 'Eyes On You Serum Concealer’
 

mCaffeine, renowned for its innovative approach to personal care and beauty, is once again pushing the boundaries of beauty with the introduction of their latest creation, the "Eyes On You Serum Concealer." This groundbreaking product fuses the best of makeup and skincare to provide consumers with a solution that not only conceals but also addresses under-eye darkness and blemishes over time.

The "Eyes On You Serum Concealer" harnesses the power of caffeine, celebrated for its exceptional benefits. Unlike conventional concealers, it goes beyond masking dark circles and puffiness, actively working to reduce them over time, making it the perfect choice for daily use. mCaffeine ensures inclusivity by offering four different shades tailored to suit all Indian skin tones and types, each adorned with delightful names like Almond Milk, Walnut Crush, Caramel Blend, and Biscoff Shake.

This concealer introduces a creamy, lightweight, hydrating formula that delivers remarkable coverage without the heaviness or cakiness often associated with traditional concealers. Its non-cakey texture, impressive spreadability, and the added benefit of SPF 15 guarantee a seamless application. Furthermore, the non-creasing formula ensures a fresh, all-day appearance. With four natural skin-color shades, spanning from fair to dark, this concealer stands as an ideal choice for every skin tone.

Priced starting at just Rs 499, this serum-concealer doesn't stop at caffeine; it also incorporates the renowned dark spot-fading power of Vitamin C. Additionally, the infusion of Hyaluronic Acid ensures comprehensive hydration, effectively rejuvenating the delicate under-eye area by replenishing moisture levels.

As the brand continues to expand its beauty segment, the team is committed to crafting products that offer both makeup and skincare benefits, setting a new standard for beauty routines.

Tarun Sharma, CEO, and Co-Founder of mCaffeine said, "The 'Eyes On You Serum Concealer' isn't merely makeup; it's your secret to flawless beauty that's both instant and enduring. We've meticulously brewed this concealer to perfection, and it's here to ignite a revolution in your daily skincare and makeup regimen. This product embodies the evolving beauty industry's demand for multifunctional solutions that bridge the gap between cosmetics and skincare. It caters to consumers looking for immediate cosmetic enhancements while delivering lasting skincare benefits, mirroring the broader industry trend toward holistic beauty. As mCaffeine pioneers this transformative approach, the "Eyes On You Serum Concealer" is poised to redefine beauty standards."

Vikas Lachhwani, Co-founder and Director of mCaffeine said, "The 'Eyes On You Serum Concealer' is a game-changer for confident young women seeking simplicity in their beauty routine. Crafted for everyday use, this unique concealer combines coverage with skincare benefits. Infused with caffeine, Vitamin C, and Hyaluronic Acid, it not only provides excellent coverage but also deeply nourishes your skin. At mCaffeine, we understand the need for products that enhance both your appearance and confidence. This serum not only makes you feel beautiful inside and out but also streamlines your beauty regimen by offering multiple benefits in one product."

This latest addition to mCaffeine's product line reaffirms the brand's commitment to providing innovative and effective personal care solutions. The "Eyes On You Serum Concealer'' is now available for purchase on mCaffeine's official website and leading e-commerce platforms.
 

 

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Retail India News: Snitch Expands its Product Line with Shoes and Fragrance Collections
Retail India News: Snitch Expands its Product Line with Shoes and Fragrance Collections
 

In the backdrop of a remarkable resurgence in India's fast fashion apparel segment, Snitch, a prominent direct-to-consumer (D2C) men's fashion brand, is excited to announce its diversified product portfolio. The brand is extending its offerings with the launch of two exciting categories - Shoes and Fragrance, setting the stage for substantial growth. The company anticipates a remarkable rise in revenue from Rs 110 crore in FY23 to an impressive Rs 250 crore in FY24.

With an unwavering commitment to style and innovation, Snitch aims to captivate its customers with a range of stunning and distinctive collections under both the Shoes and Fragrances categories. These new additions complement the brand's existing fast fashion apparel collection, and this expansion comes at the perfect time during the festive season. The newly launched collections are readily available on snitch.co.in.

Siddharth Dungarwal, Founder of Snitch said, "We are thrilled to expand our product offerings to include shoes and fragrances. At Snitch, we firmly believe that fashion is a means of expressing oneself through personal style. With our new collections, our goal is to offer our customers even more options to showcase their unique fashion sense. As a brand, we are currently in an expansion phase and continuously innovating our product range. We are poised to introduce more categories by FY24. Our mission is to elevate and enhance the men's fashion landscape in India."

In the realm of shoes, Snitch has introduced a diverse array of products catering to a wide range of style preferences. From trendy sneakers to sophisticated loafers, sporty trainers to elegant formal shoes, Snitch provides a vast selection suitable for various occasions and personal tastes. Whether you seek to make a bold fashion statement or exude timeless elegance, Snitch offers the perfect pair of shoes for every discerning gentleman.

In line with its commitment to providing a comprehensive fashion experience, Snitch has also unveiled an alluring range of Eau de Parfum across various fragrance families. The collection encompasses enchanting scents of amber exuding warmth and sensuality, alongside woody fragrances that convey sophistication and depth. For those with an affinity for earthy undertones, Snitch presents fragrances infused with the richness of patchouli, ensuring an unforgettable impression.

 

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Retail India News: Derma Co Unveils 2 pc Niacinamide High Coverage Foundation
Retail India News: Derma Co Unveils 2 pc Niacinamide High Coverage Foundation
 

Derma Co, a renowned pioneer in skincare innovation, is delighted to present its groundbreaking product: the 2 percent Niacinamide High Coverage Foundation, exclusively crafted to enhance the vibrancy of festive celebrations. This extraordinary foundation, enriched with the goodness of Niacinamide and Hyaluronic Acid Complex, underscores Derma Co's dedication to delivering the perfect fusion of beauty and wellness.

Derma Co's High Coverage Foundation is more than just makeup; it's a skincare marvel. Picture a foundation that provides flawless coverage while actively contributing to the healing of dark spots and discolorations. The foundation's star ingredient, 2 percent Niacinamide, works to fade pigmentation, lighten dark spots, and create an even skin tone, resulting in a flawless complexion. Combined with the advantages of a 1 percent Hyaluronic Acid Complex, it ensures that your skin remains hydrated and plump throughout the day.

But there's more to it than that – this foundation acts as your shield against the sun! Featuring SPF 40 and PA+++ sun protection, it acts as a barrier against harmful UVA and UVB rays. Concerned about your makeup lasting through the festivities? Derma Co has you covered with its 12-hour long stay and oil control feature. Furthermore, it's water and sweat-resistant, guaranteeing that your flawless look remains intact through all the dancing and celebrations.

The foundation is available in seven distinct shades, thoughtfully curated to complement the diverse range of Indian skin tones.

 

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Retail India News: Indulgeo Essentials Unveils Pept-Eye Biocellulose Under Eye Patches
Retail India News: Indulgeo Essentials Unveils Pept-Eye Biocellulose Under Eye Patches
 

Indulgeo Essentials is pleased to unveil the Pept-Eye Biocellulose Under Eye Patches. This groundbreaking addition to the Indulgeo Essentials product line promises a transformative experience for the under-eye area, ensuring a lasting, smooth, and radiant appearance.

The Pept-Eye Biocellulose Under Eye Patches have been meticulously crafted with a sophisticated three-sheet layer technology, utilizing the virtues of natural fiber material derived from fermented coconut water. This innovative structure guarantees the optimal absorption of potent ingredients, delivering profound nourishment and rejuvenation.

Treat your under-eye area to a revitalized and radiant appearance with the Pept-Eye Biocellulose Under Eye Patches. Their unique features and three-layer composition, enriched with natural fiber material sourced from fermented coconut water, facilitate deep skin nourishment. These patches, with their proven benefits, aid in reducing puffiness and dark circles, minimizing the visibility of wrinkles, and providing essential hydration to the delicate skin around your eyes. While crow's feet are a natural consequence of the aging process, the consistent use of Pept-Eye can mitigate their appearance and yield firmer skin. Moreover, our exclusive active ingredient not only offers hydration to the surrounding areas but also enhances skin elasticity. Harness the potency of peptides with these enigmatic under-eye patches.

 

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Retail India News: Kapiva Appoints R Govindarajan as Chief Innovation Officer
Retail India News: Kapiva Appoints R Govindarajan as Chief Innovation Officer
 

In a strategic move aimed at spearheading evidence-based Ayurveda in the retail sector in India, Kapiva, a leading holistic wellness brand, is pleased to announce the appointment of R Govindarajan as its Chief Innovation Officer (CIO). Govindarajan, a distinguished figure in the realm of research and development, boasts a remarkable portfolio comprising 10 patents and the publication of 75 research papers in esteemed peer-reviewed journals. His illustrious career also includes pivotal roles at prestigious government research institutions like CSIR and leadership positions in the R&D departments of prominent organizations.

Govind's arrival at Kapiva marks a significant milestone for the brand, fortified by his extensive experience spanning over 23 years in research and development. His profound expertise and leadership will empower Kapiva to enhance product quality, expand its array of Ayurvedic offerings, and elevate health outcomes for consumers.

Ameve Sharma, Co-Founder of Kapiva said, "We are delighted to welcome Govind to the Kapiva family. His extensive experience and profound knowledge of natural products and research and development perfectly align with our commitment to delivering authentic, science-backed Ayurvedic products to our consumers. Under Dr. Govind's guidance, we anticipate making significant strides in crafting highly efficacious products, enabling us to compete effectively with conventional medical practices. Each step we take in our R&D endeavors brings us closer to redefining healthcare standards."

R Govindarajan, the newly appointed Chief Innovation Officer stated, "I am thrilled to join Kapiva, a brand that is at the forefront of making Ayurveda accessible and contemporary. Kapiva's mission resonates with my own passion for research and innovation in the healthcare sector. I am eager to contribute to the brand's growth and help establish Kapiva as a leader in holistic healthcare, enriching lives around the world."

With a Ph.D. in natural products, Govind possesses a multifaceted research background, including both fundamental research at CSIR (Government of India) and applied research in corporate R&D through his leadership roles at esteemed organizations such as Zydus Wellness R&D, Himalaya Global Research Centre in Dubai, and Dabur International R&D in Dubai. His work encompasses product development, analytical processes, and preclinical and clinical trials, primarily in the realm of natural products. Throughout his career journey, Govind has played a pivotal role in establishing R&D facilities on a global scale and provided consultation services to prominent pharmaceutical and cosmetic companies.

Beyond his corporate accomplishments, he has made substantial contributions to academia, serving as an Associate Professor at RAK University of Health Sciences and a visiting professor at the National Institute of Pharmaceutical Education and Research (NIPER) in Ahmedabad.

Kapiva remains steadfast in its mission to simplify, modernize, and make Ayurveda accessible to all. The presence of Govindarajan reinforces the brand's pioneering position in the realm of holistic healthcare.
 

 

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Retail India News: Carat Crush Expands Product Portfolio with Vital Collection
Retail India News: Carat Crush Expands Product Portfolio with Vital Collection
 

In adherence to its namesake, the Vital Collection by Carat Crush stands as an indispensable addition to any woman's wardrobe, redefining the traditional perception of diamonds exclusively for special occasions. The new Vital Collection from Carat Crush reimagines fine jewelry as a daily luxury experience. Each piece is meticulously crafted with 18kt gold and adorned with exquisite natural diamonds, ensuring a remarkable combination of elegance and quality. To cater to diverse tastes, these pieces are available in white, yellow, or rose gold, accentuating the collection's inclusivity in metal color preferences.

Carat Crush embarked on a journey to make fine jewelry affordable at a time when weightier jewelry options monopolized the market. The primary aim was to empower women to invest in valuable, everyday adornments without straining their budgets. With unwavering determination and confidence, the visionary founders introduced their brand into the fiercely competitive fine jewelry market, offering high-quality pieces that resonate with their clientele.

The Vital Collection serves as a meaningful tribute to women, honoring the multifaceted roles they undertake in our lives. Born and raised in Mumbai, the two sisters, Aanchal and Arpan, possess master's degrees in International Business and Luxury Brand Management from renowned institutions in the UK. Drawing from a rich professional background that encompasses internships at esteemed publications such as GQ and Harper's Bazaar, experiences in advertising agencies, and several years as wedding planners, the entrepreneurial sisters bring a wealth of expertise from diverse domains. Their initial career experiences nurtured their determination to transform their aspirations into a tangible reality.

As they interacted with various professionals and surmounted countless challenges, the sisters acquired skills in multitasking, efficient time management, and the significance of building a strong network, culminating in the thriving success of their brand, Carat Crush.

The Founders shared, “We are excited for women to get their hands on the Vital Collection which is our way of glamming up your everyday outfit without any stress. It is for the one who is always on the lookout for something minimalistic yet eye-catching. We have strived hard to design a versatile collection which appeals to everyone and we truly cannot wait to see everyone flaunt it from AM to PM.” 

 

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[Funding Alert] Bagzone Lifestyles Secures $9 Mn Investment from First Bridge India Growth Fund
[Funding Alert] Bagzone Lifestyles Secures $9 Mn Investment from First Bridge India Growth Fund
 

Bagzone Lifestyles Pvt. Ltd., the parent company of India's prominent fashion accessories brand, Lavie, has announced a significant financial milestone with a substantial $9 million investment from the First Bridge India Growth Fund. This strategic partnership signifies a crucial step in Bagzone's journey to establish itself as a household name and solidify its position as a leader in the fashion accessories industry.

With this fresh injection of capital, Bagzone intends to enhance its internal manufacturing capabilities by setting up a cutting-edge 150,000-square-foot factory. The company also plans to expand its offline presence through the launch of 300 Exclusive Brand Outlets, accompanied by marketing campaigns featuring brand ambassadors Ranveer Singh and Anushka Sharma for Lavie Sport and Lavie, respectively.

Over the next five years, Bagzone aims to achieve tenfold growth, diversify into multiple product categories, and achieve a 70 percent localization rate in its sourcing efforts while expanding its physical presence. This rapid expansion strategy is expected to generate employment opportunities for 1,000 individuals nationwide and reach Tier II and Tier III markets.

Ayush Tainwala, CEO of Bagzone Lifestyles Pvt. Ltd., expressed his enthusiasm about the partnership, saying, "We hope to grow 10X in the next few years and become a multi-category, multi-brand business. We will use the funds raised to enhance our in-house manufacturing capability, deepen our offline presence, and grow our brand’s stature and recall."

Vishal Kumar Gupta, Managing Partner of First Bridge, stated, "In Ayush, we see a young and energetic founder who has a deep understanding of the accessories market in India. We are confident of a successful journey of hyper-growth with team Lavie."

According to Statista, the handbags segment in India is expected to reach $4.19 billion in revenue in 2023, with an anticipated annual growth rate of 6.14 percent from 2023 to 2026. Bagzone has witnessed consistent growth in customer demand for its newly launched products, and these funds will further support its growth and industry presence.

 

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Retail India News: Absolut Unveils Limited-Edition Embracing the Essence of India's Youth
Retail India News: Absolut Unveils Limited-Edition Embracing the Essence of India's Youth
 

Absolut, known for its commitment to creative and purpose-driven cultural endeavors, has partnered with multidisciplinary artist Osheen Siva to introduce a striking limited-edition bottle in 2023. This innovative campaign celebrates the diverse identities shaping India's youth, embracing inclusivity and optimism for the future.

Siva's artistic vision beautifully melds traditional and modern influences, aligning with Absolut's values. The artwork is divided into three symbolic sections: the left figure embodies India's deep-rooted traditional values, while the right figure represents fluidity, queerness, and a non-binary future. In the center, hands symbolize the confluence of old and new, drawing inspiration from Absolut's core principles of acceptance and unity.

Pulkith Modi, Head of Marketing – International Brands at Pernod Ricard India, shared, "Absolut has a history of championing a world free from biases and has collaborated with pop culture to promote diverse creative expressions. This limited-edition bottle is a celebration of India's diversity and pluralism, furthering Absolut's commitment to a brighter future."

Artist Osheen Siva expressed her enthusiasm, saying, "I'm thrilled to collaborate with Absolut once more for this limited-edition design. This project resonates deeply with me, drawing from the multiplicity and hope for a better future that exists in our society. I hope this artwork strikes a chord with today's youth."

The new limited-edition 750ml bottle is now available in major metro cities.

 

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Retail India News: HyugaLife Unveils Vito: A Health Supplement Brand for India’s Busy Millennials
Retail India News: HyugaLife Unveils Vito: A Health Supplement Brand for India’s Busy Millennials
 

HyugaLife, a leading health and wellness platform, backed by endorsements from celebrities Katrina Kaif and KL Rahul, has introduced Vito, an innovative health supplement brand tailored for the generation often challenged by time constraints when it comes to prioritizing their health.

After two years of dedicated research and development at a UK MHRA-certified laboratory, Vito is introducing a game-changing product format to the Indian market. Distinguishing itself from conventional supplements, Vito eliminates the need for water during consumption. Its revolutionary self-dissolving form factor is perfectly suited for individuals with hectic, on-the-go lifestyles. Vito's range of daily health supplements not only accommodates busy schedules but also simplifies them, offering convenient, efficient, and pocket-sized solutions that cater to modern living.

Prasanna Rengarajan, CEO of Vito stated, "Vito was conceived with the modern-day consumer's needs and aspirations in mind. The Vito consumer values health as an integral part of their life but demands convenience. Vito was created to streamline health for them, providing a range of daily essentials that seamlessly fit their dynamic lifestyles. Our tablets can be taken anytime, anywhere, whether you're on-the-go, in the midst of a busy day, or simply relaxing at home."

The new generation of Indian millennials is characterized by ambition, aspiration, and perpetual motion, juggling the demands of education, work, personal life, and more. However, they grapple with lifestyle challenges such as sleep disorders, low energy levels, weakened immune systems, aches, and digestive issues.

The launch of Vito by HyugaLife directly addresses the needs of today's fast-paced lifestyle.

Anvi Shah, CEO of HyugaLife said, "Our venture into private brands, exemplified by Vito, is a natural evolution in our growth journey. Our strategy is clear – we are not here to conform. We are identifying unique white spaces in the market and building something truly distinctive. We delve deeply into consumer insights to create products that not only meet but exceed expectations."

In its initial phase, Vito has introduced a range of supplements addressing critical health aspects, including sleep quality, bone health, iron deficiency, and immune system support. With plans to unveil more than 30 products in the next year, Vito is poised to redefine health for a generation that refuses to compromise on their well-being, regardless of life's fast pace. Currently, Vito products are exclusively available through HyugaLife's website and app.

 

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