AND forays into menswear

AND is all set to set foot into the menswear segment with an investment of Rs 3 crore. AND Men has been strategically priced and will have on offer accessories as well. Customers can choose from a range of tees, shirts, shorts, jackets, trousers and denims. AND accessories would consist of belts, cufflinks, stoles and bags. To begin with, the collection will be available at the AND womenswear stores. Standalone stores for menswear are not what the brand is looking at right now. AND, with both men’s and women’s collections, will see 12 EBOs across the country in this fiscal.