About 90% are from tier-IV cities

E-commerce giant shopClues said in a statement that 90% of its customer has shopped using mobile phones during its festive season called Maha bharat diwali sale last month.  ShopClues also record 250 million visitors for the first time in its website.

During sale customer seen interested towards fashion and electronic items than other categories. Categories like mobile phone, fashion apparel and some other items were most popular on its website.

Shopclues recorded 70% new customers during sale. 60% of all registered buyers are from tier IV cities whereas metro city comprised only 8% of the total customers.