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Agrotech Foods to enter olive oil category

Products designed for local tastes

Tags: Retail News, Retailer News, Agrotech foods

July 18, 2013  |  comments ( 0 )  | 
Agrotech Foods to enter olive oil category

Agrotech Foods, a subsidiary of US-based Conagra Foods, will shortly enter the olive oil category with its Olivea brand, and it will blend olive oil with sunflower oil, keeping in mind local preferences and tastes. Conagra Foods had earlier acquired a majority stake in ITC Agrotech, and subsequently renamed it - Agrotech Foods.  Ashish Sharma, Vice President - marketing, Agrofood, said, “We are creating products keeping in mind the tastes of consumers here.”

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