Allen Solly crafts a new fashion story with Pochampally Handloom Weavers Co-op. So.

Allen Solly, is all set to introduce latest innovation in the premium men's work wear segment.

In a strategic collaboration, Allen Solly has partnered with Pochampally Handloom Weavers Co-operative Society from Telangana to co-create distinctive Indian traditional hand weaving style of Ikat shirts. The fabric used for the product is said to be sourced directly from weavers of 'Pochampally Ikat' Telangana, which is a Registered Geographical Indication (RGI) of India.

Sooraj Bhat, Chief Operating Officer, Allen Solly said, "Allen Solly is synonymous with innovative apparel focussed on making the work wear trendy. Through the partnership with the artisans of Pochampally Handloom weavers, we wanted to infuse traditional weaving style, which is fashionable as well as trendy. We are confident that the new collection will appeal to the modern Indian man."

The spokesperson, Pochampally Handloom Weavers Co-operative Society, said, "Pochampally weaving families have traditional handlooms and have been producing centuries-old designs. We is delighted to partner with Allen Solly in nurturing this age old tradition and playing a role in furthering the Make in India initiative. This association will help the community to diversify from traditional, ethnic clothing like sarees to contemporary men’s shirts and diversify its product range."