Amazon India has announced the launch of Amazon Fresh store on its website for select pin-codes in Bengaluru. The Amazon Fresh store will serve a complete grocery experience with the most convenient 2-hour delivery slots powered by Prime Now from 6 AM to midnight on Amazon India’s website.
With Amazon Fresh, customers can order their complete grocery requirements across a selection of over 5000 fruits & vegetables, dairy, meat, ice-creams, and dry grocery like staples, packaged food, personal care and home care. These ultra-fast deliveries are powered by Amazon’s Prime Now service, which was earlier available only on the separate Prime Now app. The Prime Now app will continue to serve customers in Delhi/NCR, Mumbai, Bengaluru and Hyderabad.
Siddharth Nambiar, Director (Category Management), Amazon India, said, “With Amazon Fresh, customers can experience the convenience and speed of ordering daily essentials. Now, customers can order the freshest fruits and vegetables as well as everyday grocery and get it within 2 hours. We are starting this service in Bengaluru and will soon roll this out to customers in other cities.”
Through the Amazon Fresh store, Prime members will get exclusive access to the fastest 2-hour delivery slots for Rs 49.