Amazon introduces a new concept '4-star' retail store in New York

Global e-commerce company Amazon has launched a new retail store in New York  selling a range of products that get top ratings from customers of the online colossus. The new physical outlet located at New York's trendy Soho neighborhood will retail a range of products including consumer electronics, kitchen, home, toys, books and games, and "chose only the products that customers have rated 4 stars and above, or are top sellers, or are new and trending," Amazon said in a statement.

Amazon has previously opened physical stores that sell books, and has had pop-up outlets in some locations, but Amazon 4-Star is a new concept that offers a variety of goods in different categories.

"We created Amazon 4-Star to be a place where customers can discover products they will love," a company statement published in leading media agencies.  

"Amazon 4-Star's selection is a direct reflection of our customers -- what they're buying and what they're loving."

As per media resources, Mariana Garavaglia, head of Amazon's store and retail operations, was on site for the opening but declined to comment on plans to expand this concept.