Senior Correspondent, IndianRetailer.com & Retailer Magazine Mar 27, 2017 / 2 MIN READ
American multinational technology company, Apple has opened new stores in China, Germany and the US. It is currently remodelling all its stores.
The new stores are located in Nanjing (China), Cologne (Germany) and Miami (US).
The company said, "Each store complements the local architecture, from the restored facade in Schildergasse to the 90-by-30-foot glass entryway of Apple Nanjing.”
The customers, for the first time in each city, can explore The Forum, a place where the local community can gather and learn.
All the three stores also feature The Boardroom, a space for local entrepreneurs, developers and business customers to get hands-on advice and training.
On March 12, Apple reopened its store in St. Johns Town Center in Florida, the 35th store company updated to its latest design in the US.
Spanning approximately 1300 sq ft, this strategically located retail space is set to become the go-to destination for Apple enthusiasts and tech-savvy customers in the region.
The "Your best E.l.f." VisionOS app is designed to seamlessly merge digital content with the physical space, offering users an immersive three-dimensional (3D) experience that responds to intuitive hand and eye movements.
This store's aesthetics masterfully intertwine the rich cultural tapestry of Chennai with Apple's cutting-edge technology, resulting in an inspiring and immersive retail environment.
Spanning over 2,500 sq.ft., the store showcases the complete range of Apple products along with a wide variety of accessories on prominent display.
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