A branded apparel retail chain company Arvind Brands is an expansion spree to strengthen its portfolio
A branded apparel retail chain company Arvind Brands is an expansion spree to strengthen its portfolio of international and homegrown fashion brands. The Company is also introducing more overseas brands this year besides ramping up its retail presence across the country. “Last month we had launched Polo Association under the licensing agreement and we will be introducing the US sportswear brand I-Zod from the house of global apparel firm Van Heusen by the end of 2009,” said J Suresh, CEO, Arvind Brands (Brands & Retail). Apart from retailing global apparel brands like Wrangler, Lee, Arrow, Gant, Arvind Brands also retails its homegrown fashion labels like Flying Machine, Newport and Excalibur among others. Arvind Brands is also going ahead with the re-launch of women`s formal wear under `Arrow` brand in this September. Arvind Brands, which had made an investment Rs 400 crore on expansion between 2008 and 2012, has already invested Rs 100 crore on the expansion of its product portfolio. The company, which declared a turnover of Rs 440 crore in 2008-09, is expecting a turnover of Rs 550 crore this year.