Audi, the German luxury car manufacturer, continued to perform successfully in India as it marked up a sale of 680 cars in July 2012 - a growth of 98 per cent over the same period last year (July 2011: 343 cars). The brand with the four rings grew by 49 per cent during January to July of 2012, selling 4680 vehicles as compared to 3145 vehicles sold during the same period last year.
“Each month of this year has seen Audi India grow from strength to strength. A total of 4680 cars have been sold so far this year and the 49 per cent growth clocked is remarkable thus making India among the top 3 growth markets YTD of AUDI AG worldwide. Despite speculation about economic upheavals, we are charging ahead on a well mapped out route towards leadership. We have a target of 8000 cars to be sold this year. I am confident that our robust customer proposition will help us surpass targets yet again this year”, said Michael Perschke, Head, Audi India.
Audi India also announced the opening of its 20th showroom in India in Navi Mumbai. Spread over a total area of 5100 sq. ft. the Audi Navi Mumbai showroom is Audi’s fourth showroom in Maharashtra. Located in the Raghuleela Mall in Vashi, the showroom has a display area that can accommodate six Audi cars. Audi Navi Mumbai will also house an Audi Shop and Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.
“We are aiming for the No.1 position by 2015 and each milestone achieved is further spurring our speed towards the top spot. Our product offering, brand positioning and after sales services are finding resonance with discerning luxury customers in India. It is their aspiration for real luxury mobility that is fueling our growth”, added Perschke.
Audi India plans to expand its network to 25 dealerships by the end of 2012 from its existing 20 centres. The company had also recently opened new showrooms in Coimbatore, Delhi West, Nagpur and its second in Madhya Pradesh in Bhopal.
Audi also unveiled the new Audi A8 L sedan with a powerful and sporty 4.2 TDI engine. The limousine sets new standards for luxury, with exceptional dynamics and efficiency. Abhishek Bachchan took delivery of his customised Audi A8 L 4.2 TDI.