BIBA now in Orissa

BIBA, the ethnic wear brand, has entered Orissa with its first exclusive store in Bhubaneswar. The store is located at Pal Heights and offers a complete range of ethnic wear showcased through its latest Spring Summer Collection.

Spread over 700 sq ft, the store offers a wide selection of SKD’s (Salwar-Kameez-Dupatta), Mix ‘n’ Match kurtas, leggings and BIBA Girls, a dedicated segment catering to 2-12 year old girls.

Commenting on the launch, Siddhartha Bindra, Managing Director, BIBA, said, “We are pleased to launch our first store in Bhubaneswar. We have had a fantastic response to BIBA and its products in the past, and we felt the timing was right to open our exclusive store in the city and cater to its smart and stylish consumers.”