Bangs flavour reaches Chennai

Plans to open 500 outlets in the next five years.

Domestic Fried Chicken brand Bangs recently introduced its exclusive food outlet in Chennai. Bangs Fried Chicken is a Chennai based QSR chain currently operating 40+ outlets, including franchise outlets, offering a wide range of menu items. At the launch, brand ambassador, cricketer Murali Vijay was also present. The newly launched restaurant is spread over an area of 1,800 sq ft with a dine-in format. This fast food outlet has been customised as per the taste buds of the customers and offers the consumers delicious range of foods including burgers, fried chicken, chicken popcorn, nuggets, pastas, sandwiches etc. On this occasion, Asvin Simon, Director, Bangs, said, “I am very delighted for the opening of Bangs outlet again in Chennai. The town will enjoy a unique blend of fried chicken, burgers, pasta and hot wraps. The Indian fast food market is growing at an annual rate of 35 per cent approximately, so I feel Bangs has potential for a considerable amount of share in this growth percentage. Also, we are thrilled to have Murali Vijay for Bangs. He is a budding cricketer with a lot of potential and commitment to excellence.” Bangs has plans to open 500 outlets across the country in the next five years, of which 100 will be company owned while the rest 400 will be franchise outlets. The company plans to raise Rs 20 crore through private equity to fund setting up the company-owned outlets. For the franchise model, the average investment is about Rs 20-25 lakh. With an annual turnover of Rs 30 crore, Bangs is aiming to take its store count to 70 by the end of this year. By next year, the company is planning to have 180-200 outlets across the country. Bangs is also planning to make overseas entry with the launch of its first outlet in Doha (Qatar) soon. Plans are also underway to open three outlets in Doha by the end of this year. Initially, the company will target the Middle East only. For expansion in international markets, Bangs will either form joint ventures or enter into franchise deals.