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Basecamp: Opens in Thane

The multi-brand outlet, Basecamp, has made its entry at Korum Mall in


July 12, 2010  |  comments ( 0 )  | 
Basecamp: Opens in Thane

The multi-brand outlet, Basecamp, has made its entry at Korum Mall in Thane. Spreadover an area of 304 sq ft, the store has various travel gear products to offer. It sufficesthe need of travellers by offering products such as business cases, Swiss army knives,camping gear, flash lights, portable water purifiers etc.The company has invested a sum of Rs 22 lakh on the store. At present, it is receivinga return on investment (ROI) of about 18 per cent from the stores spread pan India. Themall has been promoted through social networking medium such as Facebook, Twitteretc.With the opening of the store at Korum Mall, Basecamp now has five outlets in India –two in Delhi and one each in Thane, Mumbai and Hyderabad. The brand is focusing onsteadily expanding its presence across India.


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