Big Bazaar's Rs 100 cr campaign

The country's largest retailer - Future, will launch its biggest marketing campaign in a decade, on March 24. The Rs 100 crore marketing blitz will run for a year and feature a new ad film every week. Future group's Big Bazaar will push its private labels as well as its well known fast moving consumer goods portfolio at its stores. "The new tagline for Big Bazaar will be ‘Making India Beautiful’," Future Group CEO Kishore Biyani said in a media briefing yesterday