After establishing its domestic footprint, bed linen brand Boutique Living is looking to expand to Middle Eastern markets,.
Indo Count Retail Ventures P. Ltd (ICRVL), a subsidiary of Indo Count Industries Limited (ICIL), launched Boutique Living 15 months back and aspires to make it a Rs 500 cr brand by 2021.
Primarily exporting bed linen to retail, hospitality chains and fashion brands across US, UK and Australia, the company would roll out the entire range of home linen in India.
Asim Dalal MD, Indo Count Retail Ventures P. Ltd said “While Boutique Living was more about prints considering Indians’ love for prints (and less inclination for solid colours), we have received equerries for our designs from international markets and are keen to explore those opportunities”.
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